Senior SEO Manager - Automation & Scale
- Location
- St Julian's, Malta
- Workplace
- Hybrid
- Employment
- Full-time
About this role
We are hiring a Senior SEO who owns sites and results like the rest of the team, and who can also build. A large part of our SEO work already runs on in-house automation: launches, deploys, monitoring and reporting. Your job is to own that stack from the SEO side, extend it where the work has moved on, and run sites on it alongside the other SEOs. If you only want to build tools, or only want to do SEO, this is not the role. You will work with our engineering, data and content teams, but you will not wait for a ticket to ship a script. There are no clients or accounts; the sites are ours, so your decisions go live and you see the result.
What you’ll do
- Own SEO strategy and execution across a group of sites: keyword and page strategy, architecture, on-page, off-page, and the calls on what to build, scale or stop.
- Monitor rankings, traffic, conversion and revenue, and change course when the evidence says so.
- Turn ideas into tests with one variable and a decision date, and follow them through to measurement.
- Own our launch pipeline from the SEO side: new domain or brand to a live, indexed, monitored site.
- Own templated builds from a single origin, with centralised offer and comparison-table management so one change lands everywhere.
- Own link order planning and tracking through vendor APIs.
- Own the Search Console and rank-tracking pipelines that tell us what worked.
- Keep the automation current as the work changes and close the gaps the team still works around.
- Use AI for research, analysis and implementation, while remain ing accountable for what ships.
- Share methods and mentor other SEOs on the tooling.
What we’re looking for
- At least four years of hands-on SEO in highly competitive search results, with outcomes you can show.
- Experience diagnosing a significant ranking or traffic problem and taking a fix from idea through implementation to measurement.
- A clear grasp of how rankings, traffic, conversion and revenue connect, and examples of choosing between opportunities under limits.
- A precise mental model of how Google's quality and spam systems behave, and what still works in spite of them. You can read a competitor's setup from its HTML and DNS and explain how it is built.
- Working code you use every week: Python or TypeScript, Git, CI, APIs, scraping, Cloud flare or an equivalent. This is a requirement, not a bonus.
- Comfort owning infrastructure other SEOs depend on, and the judgement to know when a process is ready to automate and when it is not.
- Based in Malta on a hybrid schedule, or fully remote with European hours overlap.
Useful, but not essential
- Headless or static-site stacks (Astro, Next, Hugo) and WordPress at scale.
- Registrar, DNS or CDN APIs.
- SQL and BigQuery or a similar warehouse.
- Experience integrating link or content vendors through their APIs.
What success looks like after six months
You run a group of sites with the same accountability as the other SEOs, and you know our automation well enough to improve it without being asked. The gaps the team worked around before you arrived are closed, launches and updates move faster than they did, and the SEOs around you trust the numbers you report. You have shipped several improvements to how we work, and you can point to the results.
Why join Paradise Media
- Your decisions and your tooling go live the same week, and you see the result.
- Experienced SEOs around you who compare approaches and challenge each other.
- Real engineering, data and content teams to build with, not a backlog to wait on.
- A central role in how the SEO team uses AI and automation.
- A competitive salary and 27 days of paid annual leave, plus public holidays.
- A Malta office with a full gym, personal trainers, gaming chairs, large monitors, fresh produce and sea views.
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