VP, Marketing
About this role
Mythic, the leader in energy-efficient high-performance AI computing spanning from the edge to the datacenter, is hiring its first VP of Marketing. This role encompasses marketing end-to-end — from brand and category narrative through social and web, to the collateral, direct marketing, events and tools that close deals — across four very different buyer worlds: hyperscalers and data center architects, automotive OEMs and Tier 1s, robotics and defense primes, and their respective channels. This is a builder's role: you're standing up the function from scratch — starting with a small team then rapidly hiring and scaling a full marketing operation (brand, product marketing, comms, media relations, demand gen, events, sales enablement) as the business grows — and will personally shape everything from how Mythic defines its category to what a sales rep hands a customer in the room.
You'll need to flex message and channel by vertical, with technical credibility, while keeping one coherent brand and technical narrative underneath it all.
\nWhat you'll do-
Brand & Narrative: Own overall brand strategy, category positioning, and corporate communications/PR — establishing analog compute-in-memory as the efficient alternative to GPUs with one coherent narrative that stretches across data center, automotive, robotics, and defense.
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Product & Vertical Marketing: Translate Mythic's technical differentiation into distinct positioning, proof points, and co-marketing plans for each vertical — data center, automotive, robotics, and defense — in partnership with the CEO and BD leadership.
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Demand Gen & Sales Enablement: Build the full-funnel demand engine and own sales enablement end-to-end — battlecards, ROI/TCO tools, case studies, and vertical-specific playbooks — so sales and BD can win against GPUs and competing ASICs in every market.
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Team & Operations: Build the marketing organization from the ground up, defining the hiring plan and rapidly recruiting and scaling a full team across brand, product marketing, comms, demand gen, and sales enablement while representing Mythic at industry events, with press, and with industry, tech and financial analysts.
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15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware — ideally including a stint at a company like NVIDIA, Qualcomm, Intel, Arm, or a comparable silicon/infrastructure player.
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Demonstrated range across at least two of Mythic's core verticals — data center/hyperscale, automotive, robotics/industrial, or defense/government — and the judgment to know how positioning, channels, and buyers differ across them.
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True end-to-end, hands-on experience: you've owned brand and category strategy, product marketing, demand gen, and sales enablement, not just one slice of the funnel — equally comfortable writing a brand narrative and building a competitive battlecard.
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Direct experience building a marketing team at a startup and rapidly scaling it — hiring the first several marketers, standing up the function's processes, and expanding headcount.
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Proven ability to build a category narrative from scratch, particularly one that needs to explain a genuinely new architecture.
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Strong written and verbal storyteller; able to operate as Mythic's de facto external voice alongside the CEO.
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Experience with high-stakes corporate communications, including funding rounds, strategic partnerships, and executive positioning, as well as internal comms and crisis comms.
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Comfortable in a fast-moving, resource-constrained environment where you'll do strategic and hands-on work in the same week.
At Mythic, we foster a collaborative and respectful environment where people can do their best work. We hire smart, capable individuals, provide the tools and support they need, and trust them to deliver. Our team brings a wide range of experiences and perspectives, which we see as a strength in solving hard problems together. We value professionalism, creativity, and integrity, and strive to make Mythic a place where every employee feels they belong and can contribute meaningfully.
Mythic is an equal opportunity and affirmative action employer. It ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law.
Company at a glance
Mythic was founded in 2012 by University of Michigan researchers Mike Henry and Dave Fick, who set out to answer a simple question: what if a chip worked the way the human brain does? That first-principles thinking became analog compute-in-memory—an architecture that processes data where it lives instead of shuttling it back and forth across power-hungry pathways. Today, that architecture is proving its value. Mythic is the only analog compute-in-memory platform delivering 100x efficiency gains for the innovators who need AI inference at scale without the unsustainable energy cost, with technology proven across data center, automotive, robotics, and defense applications. Backed by an oversubscribed $125M raise from investors including Honda, Lockheed Martin, SoftBank, and DCVC, we're scaling toward a 1,024-chiplet architecture built for the largest LLM workloads in the data center—taking on the GPU status quo directly. We don't sell what's coming. We sell proven technology that works today, built on a fundamentally different approach to computing that we’ve been refining for over a decade. Intelligence is inevitable. How we get there is a choice. And Mythic is proving that power and efficiency were never a tradeoff to begin with.
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