Performance Campaign Coordinator

• Coordinate end-to-end campaign delivery across channels, managing timelines, stakeholders, approvals, and dependencies.
• Support product launches and commercial initiatives, ensuring campaigns are correctly configured, tracked, and launched.
• Maintain campaign plans and workflows, ensuring seamless lead handoff to Sales and distribution teams.

• Coordinate SEO and GEO initiatives to improve search visibility, rankings, and lead generation.
• Manage paid media activities with agency partners, monitoring performance, budgets, and lead costs.
• Support owned and partner channels, including CRM, email, landing pages, events, referrals, and partnerships.
• Ensure consistent tracking, attribution, and performance visibility across all lead sources.

• Monitor campaign and channel performance, identifying issues and optimization opportunities early.
• Lead testing and continuous optimization of creatives, audiences, messaging, landing pages, and forms.
• Improve lead quality and conversion by partnering with Sales, digital teams, and agencies to refine targeting, user journeys, and budget allocation.

• Build and maintain dashboards and regular reports (weekly, monthly, quarterly) covering performance by lead source, campaign and funnel stage.
• Define KPIs and success metrics with marketing leadership; track ROI and pipeline contribution.
• Use market research, competitive activity, search trends and customer insights to identify new lead opportunities.

• Track campaign spend against budget, support forecasting and planning, and provide transparent reporting to marketing leadership.
• Ensure all campaigns, content and data collection comply with internal guidelines, policies, regulatory requirements, and data privacy and consent rules (GDPR).
• Manage day-to-day relationships with agencies and vendors to deliver on time and within budget.

• Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
• 2-4 years of experience in performance marketing, digital marketing, demand generation or campaign coordination roles.
• Solid understanding of lead generation channels: SEO, SEM, paid social, email/CRM, content, partnerships.
• Hands-on experience with analytics and reporting tools (e.g., Google Analytics, Search Console, Looker Studio/Power BI, Excel).
• Experience using AI-driven marketing and analytics tools to optimize campaigns, generate insights, enhance SEO/GEO performance, automate repetitive tasks, and improve lead generation outcomes.
• Experience with marketing automation and CRM platforms, tagging/UTM and lead tracking.
• Strong analytical skills with the ability to turn data into insights and clear recommendations.
• Good project coordination, organization and stakeholder collaboration skills, with attention to detail.
• Curious, willing to learn and to make a difference.

• Awareness of GEO and AI search.
• SEO tools experience.
• Familiarity with conversion rate optimization and A/B testing.
• Insurance or financial services prior experience.

Benefits We Offer

Our benefits address holistic wellbeing with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan paid for by the company and access to a private medical subscription, as well as free counseling through our Employee Assistance Program (EAP). You’ll also enjoy a hybrid way of work with flexible hours, meal vouchers, an annual performance bonus, and a vacation bonus. In addition to your standard paid time off, you also get one “special day” off, a sick day, and extra vacation days based on seniority.

About MetLife