About this role
Job Description
Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio
Strategic initiatives: Building the brand with relevant initiatives to achieve set goals
Media ROI: Manage ATL campaigns , BTL activities effectively and efficiently
Marketing Analysis: Analyzing data points & providing insights for strategic decisions
Innovation and NPDs: Stretegically create a brand roadmap for product and brand extensions
Digital Marketing: Accelerate the brand growth with relevant digital initiatives
Stakeholder Management: Develop good relationships with internal team members
Agency Management: Manage creative, media, and digital agencies to deliver campaigns
Education
Post Graduation
Work Experience
Minimum 7 years in FMCG / OTC
Competencies
Customer Centricity
Strategic Agility
Developing Talent
Collaboration
Result Orientation
Stakeholder Management
Innovation & Creativity
Process Excellence
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