Product Lead, Agentic Personalization
About this role
Why Hightouch, Why Now
More than 1, 000 enterprises—like PetSmart, the NBA, Spotify, Domino’s, and GameStop—use Hightouch to run their marketing. Earlier this year we launched the Agentic Marketing Platform with two pillars:
Agentic Advertising Studio. Agents analyze performance, competitor creative, and brand guidelines, then assemble ad concepts across Meta, Google, TikTok, and LinkedIn.
Agentic Lifecycle Studio. Agents identify lifecycle opportunities, draft audiences, assemble on-brand email and SMS campaigns, and orchestrate them through Braze, Iterable, Salesforce, and Adobe.
Advertising covers paid media. Lifecycle covers email, SMS, and push. Agentic Personalization is the third pillar: what customers experience inside the website and mobile app. Different buyer (product and growth teams), different workflow (real-time experimentation), different technical surface (browser SDKs and edge delivery). Same agent infrastructure and data foundation.
What no competitor can replicate
Agent orchestration. 25+ specialized skills for audience building, content generation, campaign analysis, and multi-step workflow coordination.
Content assembly. Agents search existing asset libraries for reusable on-brand content before generating anything new, which is what makes output trustworthy enough for enterprises to ship.
Marketing and brand context. Persistent layer connecting customer data, brand guidelines, creative assets, and performance history so agents operate grounded in how the business works.
Real-time data infrastructure. Low-latency personalization API, sub-second audience evaluation, ML-powered optimization and recommendations, event pipeline processing millions of events daily.
The Role
Founding PM for Agentic Personalization: Hightouch's third major pillar and biggest new investment. You define the product, the sequencing, and the go-to-market.
Customer discovery. Deep engagement with product and growth teams at enterprise companies to understand how they personalize web and mobile today, and what would earn their trust in an agent-driven approach. Translate into a roadmap tied to revenue milestones.
Define the agent experience. What agents do autonomously (segments, variants, experiments, traffic allocation) vs. what needs human approval (production launches, brand-sensitive content). Design the feedback loop that builds trust over time.
Scale the GTM. Co-own pipeline, join customer calls, shape competitive positioning, partner with CS on implementation playbooks.
High-visibility role working directly with founders and executive team.
What We're Looking For
Zero-to-one track record. Products you built from nothing to meaningful revenue, ideally at a B2B SaaS company. Domain matters less than evidence you can find product-market fit under uncertainty.
Technical depth. Can evaluate architectural tradeoffs, debate infrastructure decisions with senior engineers, and reason about things like batch vs. real-time and caching strategies at the level of product decisions.
Commercial instinct. Think in terms of pipeline, conversion, and expansion. Build roadmaps that map to revenue targets.
Speed. Small team, high autonomy, tight cycles. We use AI heavily in our own workflows.
Cross-functional trust. This spans engineering, design, sales, CS, and leadership. You drive clarity from ambiguity.
Company at a glance
Hightouch is a San Francisco-based Composable Customer Data Platform founded by Segment alumni that enables organizations to take action on their data. The company serves hundreds of enterprises and achieved a $1.2B valuation in Series C funding.
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Culture & values
Team focuses on making a meaningful impact for customers
Approach challenges with a first-principles mindset
Move quickly and efficiently
Treat each other with compassion and kindness
Look for team members who are strong communicators
Value growth mindset in team members
Distributed team with members all over the world
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