About this role
Support the execution of brand strategies, drive brand equity through integrated marketing initiatives, and analyze consumer insights and market trends to identify growth opportunities and strengthen brand performance.
What you´ll do
- Assist in developing & implementing the brand's strategy.
- Maintain and develop the brand's equity by utilizing ATL & BTL initiatives.
- Collaborate with internal departments and external agencies regarding product development.
- Analyze the success of marketing campaigns and monitor consumer reactions.
- Identify risks and opportunities to take the brand further.
- Manage marketing campaigns across TV, digital, and online platforms.
- Research consumer markets and stay up-to-date with
customer trends
What makes you a good fit
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Understanding of ATL, BTL, and digital marketing activities.
- Strong analytical skills with the ability to interpret market research and consumer insights.
- Good communication, presentation, and stakeholder management skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Health Insurance for employee + dependents
- Employee Assistance Programme provides a wide range of mental health and wellbeing benefits
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
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