Founding Sales (SDR to Full-Cycle) @ handly - 20VC backed
- Location
- Berlin
- Workplace
- On-site
- Compensation
- €50k
- OTE
- €90k
About this role
Founding Sales (SDR to Full-Cycle) @ handly
handly is the fastest-growing business-in-a-box for German craft companies, starting with roofing. It combines vertical software with AI-enabled services for growth and back office, so self-employed craftsmen can build profitable, long-term businesses. 11 people in Berlin, backed by 20VC, Stride and Base10 (€3.75M seed).
What you'll do
- Month 1 – the phone: run the already-tested outbound motion every day (playbook and lists exist). Hit a clear quota of attended discovery calls with qualified roofers; improve script and objection handling with every call.
- Months 1–3 – take the wheel: stop handing meetings over. Run the demo, handle objections, send the contract, sign the partner. First dial to signature.
- After that: own the number, rebuild the script for the people who come after you, help shape the future sales team.
- Work directly with CEO & founder Basti.
Why this seat
- No gatekeepers: ~95% of cold calls land directly on the owner/decision-maker.
- Full cycle within a quarter, not a two-year promise.
- High ACVs, well above typical SMB vertical-SaaS deal sizes.
What handly is looking for
- 1+ year of sales experience (preferably outbound); has carried and hit a quota.
- Loves the phone; coachable and resilient under constant rejection.
- High agency: acts on partial information, turns vague problems into execution.
- Native German (partners don't speak English).
- Berlin-based or willing to relocate; in-office 5 days a week in Berlin-Mitte.
Not a fit if
- Wants to be a sales manager before closing a deal end-to-end, or wants to skip the phone months.
- Needs detailed playbooks before acting, wants a 9-to-5 or remote work.
- Has never actually sold anything.
Compensation
€50K base, €90K OTE, €100K+ with overperformance.
Hiring process (~1 week)
- 30-min intro call with Ohan (Founder's Associate)
- 45-min call with Basti (CEO/Founder)
- Half-day on-site in Berlin: live cold-call exercise and meet the team
- Offer
What happens next
Skip the application pile. Clera gets you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
Clera pitches you to the company
Clera writes the intro, sends it to the founder, and handles the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, Clera gets the call on your calendar. You just show up.
Culture & values
Ownership
Hard work
First Principles
Caring
Ask your AI about this role
Connect Clera once, then ask if it fits you.
Ask about this role
Tell me about the Founding Sales (SDR to Full-Cycle) @ handly - 20VC backed role at handly GmbH on Clera (https://www.getclera.com/jobs/handly-gmbh/founding-sales-handly-20vc-backed--8iknqb8cbyo3). Does it fit my profile and preferences? If it does, tell Clera I'm interested.
Not connected yet? Takes a minute
https://mcp.getclera.comSign in with your Clera account. MCP docs

