Officer- Sales

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Position Purpose

To drive cattle feed sales, distributor management, farmer engagement, and business development across the assigned territory in Punjab. The role is responsible for achieving volume targets, market expansion, customer retention, and ensuring profitable growth of the cattle feed business.

Key Responsibilities

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Increase cattle feed market share in the assigned territory.
• Identify and appoint new distributors/dealers.
• Develop and maintain relationships with veterinarians, dairy farmers, and channel partners.
• Generate new business opportunities and expand market coverage.

Distributor & Dealer Management

• Manage distributor inventory and secondary sales.
• Ensure timely order booking and collections.
• Monitor distributor ROI and business performance.
• Resolve distributor and customer concerns promptly.

Farmer Engagement

• Conduct farmer meetings, dairy seminars, and product demonstrations.
• Educate farmers on cattle nutrition and feeding practices.
• Promote company products through field activities and village campaigns.