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Full-time
Posted 28d ago
~40 hrs/week
Responsibilities
The Marketing Manager will lead all marketing activities, strategy, and execution to strengthen market positioning and drive qualified demand. They will collaborate with sales, product, and leadership teams to build a measurable growth engine and create compelling marketing narratives.
Requirements
Candidates must have 8+ years of experience in B2B marketing, specifically within SaaS, adtech, or martech sectors. Proven expertise in demand generation, SEO, marketing automation, and CRM platforms is required, along with strong analytical and communication skills.
Full job description
We are looking for a Marketing Manager to lead our marketing efforts and build a smart, scalable growth engine for the company. This individual will play a critical role in strengthening our market positioning, driving qualified demand, and helping translate our product capabilities into a clear and compelling narrative for the market.
The role requires someone who combines strategic thinking with hands-on execution, and who can work closely with sales, product, and leadership to turn marketing into a measurable growth driver for the business.
If you are passionate about marketing innovation, measurement, and building a category-leading brand in a fast-moving industry, we want to hear from you.
As a Marketing Director your role will be:
Lead all marketing activities at INCRMNTAL and take ownership of the company’s marketing strategy and execution.
Strengthen INCRMNTAL’s positioning as a leader in marketing measurement and incrementality.
Maintain and protect the company’s brand while ensuring it remains relevant, differentiated, and trusted in the market.
Work closely with the sales team to create a smart inbound and outbound marketing engine that consistently drives qualified opportunities.
Drive marketing performance including MQL and SQL generation, while continuously identifying opportunities to improve funnel performance and unit economics.
Lead SEO, GEO, and AEO initiatives to ensure strong visibility across traditional search engines and AI-driven discovery platforms.
Plan, evaluate, and manage the industry events where INCRMNTAL should participate, sponsor, or speak.
Manage and grow the company’s social channels, with a strong focus on building industry credibility and engagement.
Create and manage marketing automation scenarios that support prospect education and customer engagement at scale.
Produce regular marketing content including articles, reports, case studies, and thought leadership pieces.
Lead co-marketing initiatives with customers, partners, and relevant industry leaders.
Develop marketing partnerships including joint reports, research initiatives, quotes, and collaborative content.
Work closely with Product, Customer Success, and Sales teams to translate customer outcomes and product capabilities into compelling marketing narratives.
Continuously analyze marketing performance and optimize campaigns, channels, and messaging based on data.
Monitor industry trends, competitive activity, and emerging developments in marketing measurement.
You will also participate in important decisions around the product, our strategy as well as have the opportunity to choose the areas you work on based on what you want or like to do the most.
We believe in helping each other get most of ourselves rather than do what we’re not interested in doing.
Key Requirements:
8+ years experience in B2B marketing roles, preferably SaaS, adtech, or martech companies.
Proven experience leading demand generation and building an inbound measurable pipeline.
Experience working closely with sales teams to support revenue growth through inbound and outbound initiatives.
Strong understanding of SEO and modern content-driven marketing strategies.
Experience managing marketing automation tools and CRM platforms.
Strong analytical mindset with the ability to measure marketing impact and continuously improve performance.
Excellent communication and storytelling skills, with the ability to translate complex topics into clear messaging.
Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
Bonus Point:
Experience working in marketing measurement, incrementality, attribution, or marketing analytics environments.
INCRMNTAL’s mission is to evolve marketing measurement.
INCRMNTAL is an AI incrementality measurement platform allowing advertisers to measure the true incremental value of any activity impacting their marketing KPIs.
Utilizing causality and AI, the platform does not rely on user-level data for measurement.
The platform is built for marketers across any industry who run campaigns both online and offline. The aim is to measure the true effectiveness of their advertising budgets.
The platform is privacy-centric, meaning that it uses no user-level data to run measurements. While at the same time it runs continuously, meaning no need to pause campaigns or run any experiments.
Founded in 2020 by industry veterans Maor Sadra and Moti Tal, INCRMNTAL serves customers such as: Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, and others
Learn more at incrmntal.com
How many Technology jobs are open in Ramat Gan, Israel right now?
There are currently 210 open technology positions in Ramat Gan, Israel listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Technology roles in Ramat Gan, Israel?
Companies currently hiring include Mobileye, Skapion, Alice (Formerly ActiveFence), Upwind Security, eyesAtop, among others. Browse the listings above to see every active employer.
Are there remote or hybrid Technology jobs in Ramat Gan, Israel?
Yes — 55 of the 210 open technology positions offer remote or hybrid work (2 remote, 53 hybrid).
How do I apply for Technology jobs in Ramat Gan, Israel?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.