As Marcom Specialist, (m/f/d) you will own and develop BorgWarner’s marketing communication and lead brand management for the Aftermarket (IAM). You will not only execute campaigns but actively shape brand positioning, m…
Rzeszów, Subcarpathian Voivodeship, Poland · Remote OK
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Full-time
bachelor degree, postgraduate degree
Posted 30d ago
~40 hrs/week
Responsibilities
Lead brand management and develop integrated marketing communication campaigns for BorgWarner and BERU in the Aftermarket sector. Translate technical product information into compelling customer-focused content across digital, print, and PR channels.
Requirements
Requires a Bachelor's or Master's degree and at least 5 years of experience in marketing communications or branding. Strong English writing skills and experience in the automotive or aftermarket industry are highly preferred.
Full job description
As Marcom Specialist, (m/f/d) you will own and develop BorgWarner’s marketing communication and lead brand management for the Aftermarket (IAM). You will not only execute campaigns but actively shape brand positioning, messaging, and content strategy, ensuring that BorgWarner and BERU are clearly positioned, differentiated, and consistently represented in the IAM market. Your mission is to translate product and brand strategy into compelling, customer-relevant communication that drives awareness, supports sell-out, and strengthens long-term customer relationships.
"We encourage all qualified individuals who meet the criteria specified in this job posting to take part in the recruitment process. The use of masculine grammatical forms in this announcement is intended solely for linguistic convenience and should be understood as inclusive of persons of all genders and identities; it is not intended to be exclusionary."
We are looking for a proactive and creative Marketing Communication Specialist to support the development and execution of marketing communication activities for BorgWarner’s Aftermarket business. In this role, you will help translate brand and product strategy into clear, engaging and customer-focused communication through digital, print, PR, events and marketing materials.
Responsibilities:
Lead brand management for BorgWarner and BERU in the IAM, ensuring consistent positioning and messaging across all channels.
Develop and execute integrated marketing communication campaigns supporting business and brand objectives.
Create compelling content and storytelling for campaigns, products, and key business initiatives.
Translate technical product information into clear customer benefits and value propositions.
Manage the development of marketing materials, including brochures, digital assets, product communication, and launch materials.
Support PR activities and external communications in alignment with corporate standards.
Collaborate with Digital Marketing, Event Marketing, Product Management, Sales, and external agencies to deliver impactful marketing initiatives.
Requirements:
Bachelor’s or Master’s degree and a minimum of 5 years of experience in marketing communications, branding, or related areas.
Experience in automotive or aftermarket will be a strong advantage.
Proven experience in campaign development, content creation, and brand management.
Strong ability to transform technical topics into clear, engaging, and customer-focused communication.
Strong writing, editing and storytelling skills in English.
Strong project management skills, hands-on mindset and attention to detail.
Experience working with agencies, creative partners and cross-functional teams.
In applications, please provide the following consent for the processing of personal data:
“I consent to the processing of my personal data above by the BorgWarner Poland Sp. z o.o Company with its registered office in Jasionka (36-002), Jasionka 950 to conduct current and future recruitment for vacancies. I am aware that my consent may be revoked at any time, which will result in the deletion of my data. Withdrawal of consent shall not affect the lawfulness of the processing which was carried out based on my consent prior to its withdrawal.”
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Internal Use Only: Salary
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Career Scam Disclaimer: BorgWarner makes no representations or guarantees regarding employment opportunities listed on any third-party website. To protect against career scams, job applicants should take the necessary precautions when interviewing for and accepting employment positions allegedly offered by BorgWarner. Applicants should never provide their national ID numbers, birth dates, credit card numbers, bank account information or other private information when communicating with prospective employers or responding to employment opportunities online. Job applicants are invited to contact BorgWarner through BorgWarner’s website to verify the authenticity of any employment opportunities.
As a global product leader for over 130 years, we deliver innovative and sustainable mobility solutions. Guided by our commitment to inclusion, integrity, excellence, responsibility and collaboration—and our pledge to reach carbon neutrality by 2035—we’re leading the automotive industry to a future that is cleaner, healthier and safer for all.
Start your future with BorgWarner now! We are looking for dedicated, talented people to fill our manufacturing and technical facilities all over the world. For more information, please visit: https://bit.ly/WorkAtBorgWarner
For legal and data protection inquiries please visit: https://www.borgwarner.com/legal
Career Scam Disclaimer
BorgWarner makes no representations or guarantees regarding employment opportunities listed on any third-party website. To protect against career scams, job applicants should take the necessary precautions when interviewing for and accepting employment positions allegedly offered by BorgWarner. Applicants should never provide their Social Security numbers, birth dates, credit card numbers, bank account information or other private information when communicating with prospective employers or responding to employment opportunities online. Job applicants are invited to contact BorgWarner through BorgWarner’s website to verify the authenticity of any employment opportunities.
Offices: 3850 Hamlin Rd, Auburn Hills, Michigan 48326, US
We supply original equipment to nearly every major automotive OEM in the world. We're bringing successful electric innovations to marketalong with advancing our emissions reducingfuel-efficient combustion technology. It's all part of how we're empowering everyone to drive sustainably.Service IndustryAutomotiveAutonomous VehiclesManufacturing
How many Manufacturing jobs are open in Rzeszów, Poland right now?
There are currently 70 open manufacturing positions in Rzeszów, Poland listed on Clera. New openings are added daily as companies post roles.
Which companies are hiring for Manufacturing roles in Rzeszów, Poland?
Companies currently hiring include RTX, BorgWarner, PHINIA, Nestlé, Woodward, Inc., among others. Browse the listings above to see every active employer.
Are there remote or hybrid Manufacturing jobs in Rzeszów, Poland?
Yes — 5 of the 70 open manufacturing positions offer remote or hybrid work (1 remote, 4 hybrid).
How do I apply for Manufacturing jobs in Rzeszów, Poland?
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.
