Creative & Media Jobs in Bologna, Italy (Now Hiring) — 11 open

The AI revolution is reshaping the digital landscape, and Vertiv is helping power what's next. As a global leader in critical digital infrastructure, we bring together power, cooling, IT, and services to support the world's most demanding applications.

The Content Specialist is responsible for supporting Vertiv's EMEA content and digital marketing initiatives by developing high-quality, technically accurate content and digital assets that engage target audiences and support business objectives. Working closely with portfolio teams, field marketing, and subject matter experts, the role creates compelling content across a range of formats, including case studies, customer stories, blog posts, videos, advertising, landing pages, white papers, and digital campaign assets.

The ideal candidate combines strong communication and storytelling skills with an interest in technology, or brings technical expertise and the ability to translate complex concepts into engaging content. The role is well suited to candidates from content, communications, engineering, technical writing, product marketing, or related technical disciplines.

A key requirement is the ability to translate complex technical concepts into clear, engaging, audience-focused content tailored to different stages of the buyer journey, while ensuring alignment with brand, legal, compliance, and corporate communications requirements. The successful candidate will be able to bridge the gap between technical expertise and audience needs, translating complex concepts into compelling content that informs, educates, and influences decision-makers.

The Content Specialist is also expected to leverage the latest AI-powered content creation, research, productivity, and workflow automation tools to improve efficiency, enhance content quality, and support content strategy execution. 

In addition to content creation, the role supports content planning, publication, and promotional activities, managing projects through established review and approval workflows to ensure timely delivery and consistency across channels, campaigns, and markets.

Key Responsibilities

• Support the creation of technically accurate, compelling content for digital marketing campaigns and thought leadership initiatives, including publication, distribution, and promotion to maximize reach, engagement, and business impact.
• Translate complex technical topics into clear, engaging messaging for technical and business audiences.
• Create and adapt content for multiple formats, including blogs, white papers, case studies, videos, web pages, and sales enablement materials.
• Collaborate with product managers, subject matter experts, sales, field marketing teams, and other stakeholders to gather insights and develop quality content.
• Leverage AI-powered tools to support research, content development, optimization, localization, and workflow efficiency.
• Ensure all content aligns with Vertiv brand and legal guidelines, messaging frameworks, and corporate communications standards.
• Coordinate content reviews and approvals with internal stakeholders.
• Support editorial planning, content governance, and ongoing analysis and optimization of content performance.
• Stay current on industry trends, emerging technologies, AI developments, and digital marketing best practices.

Qualifications Required

• Bachelor's degree in Marketing, Communications, Technical Writing, Engineering or a related field.
• 3+ years of professional experience in content, communications, technical writing, engineering, IT, data center, or related technical fields.
• Excellent proofreading and storytelling skills in English.
• Strong ability to understand, communicate, and simplify technical concepts for different audiences.
• Strong project management and stakeholder coordination skills.
• Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.

Desired Profile

• Strong interest in and understanding of technology and digital infrastructure markets.
• Ability to quickly learn and communicate complex technical subjects.
• Ability to manage multiple projects and navigate structured review and approval processes.
• Experience in B2B technology marketing, engineering, IT, data center, or related industries preferred.
• Familiarity with SEO principles, content optimization, and digital content best practices.
• Experience using AI-powered content creation and productivity tools.
• Experience managing projects involving multiple stakeholders and review cycles.
• Technical curiosity, adaptability, and learning agility
• Strong attention to detail and the ability to balance creativity with compliance
• AI fluency and digital mindset
• Proactive, solution-oriented approach with the ability to anticipate needs and drive improvements

If you're looking to make an impact in a fast-growing industry at the center of technological innovation, we'd love to hear from you.

This role may be performed in multiple jurisdictions. In jurisdictions subject to EU Pay Transparency requirements, a locally applicable salary range applies and will be communicated in accordance with local legal obligations, if not shown in this posting. Salary ranges for other jurisdictions may vary in line with local market conditions and applicable legislation.

#LI-CM3