Online Content Operations Specialist

Content Operations Specialist

Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur

Job Summary

We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.

This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time.

The ideal candidate is highly organised, detail-oriented, and data-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.

Key Responsibilities

1. Social Media Content Operations

• Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Coordinate social media calendars and ensure posts are published accurately and on schedule.
• Upload and manage captions, images, videos, links, hashtags, and other content assets.
• Ensure content follows brand guidelines and is adapted appropriately for each platform.
• Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.
• Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.

2. Marketplace & Product Listing Management

• Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms.
• Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.
• Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.
• Regularly review listings for completeness, accuracy, visibility, and overall presentation.
• Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.
• Support new product launches by ensuring listings and relevant content are ready before launch.

3. Website & Digital Content Management

• Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.
• Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.
• Coordinate content updates for new products, campaigns, promotions, and business initiatives.
• Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.

4. Content Optimisation & Online Visibility

• Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance.
• Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.
• Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion.
• Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.
• Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.
• Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.

5. Campaign & Promotional Content Operations

• Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12.
• Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.
• Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.
• Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.

6. Content Coordination & Governance

• Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.
• Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements.
• Ensure consistency of product and brand information across different platforms and markets.
• Establish simple processes and checklists to reduce content errors and improve publishing efficiency.
• Ensure content complies with relevant platform policies and brand requirements.

7. Reporting & Performance Analysis

• Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders.
• Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.
• Identify top- and underperforming content or listings and recommend optimisation actions.
• Use data and competitor insights to continuously improve content quality, exposure, and conversion.

Key KPIs

• Content / Posting Accuracy & Completion Rate
• Product Listing Accuracy
• Content Publishing Timeliness
• Social Media Reach & Engagement
• Online Traffic / Product Views
• CTR & Conversion Rate
• Listing / Product Exposure
• Content Error Rate
• Campaign Content Execution Rate
• Platform Compliance

Requirements

• 2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.
• Hands-on experience managing social media content, product listings, website content, or online marketplace content.
• Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn.
• Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms.
• Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities.
• Comfortable using Excel/Google Sheets for basic reporting and analysis.
• Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous.
• Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred.
• Strong coordination and communication skills with the ability to work across multiple teams.
• Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously.
• Good command of English; proficiency in Chinese and/or Malay would be an advantage.