Senior Vertical Marketing Specialist, Medical
- Location
- Tustin, CA
- Workplace
- On-site
- Compensation
- $75k – $85k
About this role
Job Title: Senior Vertical Marketing Specialist- Medical
Location(s): Tustin, CA
Compensation: $75,000-85,000
About this position:
Advantech is seeking a Senior Vertical Marketing Specialist to lead go-to-market strategy for our embedded IoT solutions in the Medical and Mission-Critical markets. This is a strategic role with full ownership of both verticals. You will drive measurable pipeline and revenue growth with medical device OEMs, healthcare technology providers, defense primes, and system integrators. You'll report results to EIoT leadership and influence regional and global marketing direction. The ideal candidate is a seasoned B2B technology marketer who knows regulated, long-cycle markets and makes decisions from data.
Responsibilities:
· Define and own the multi-year go-to-market strategy and annual marketing plans for the Medical and Mission-Critical verticals, aligned with revenue targets and product roadmaps.
· Own vertical pipeline and revenue contribution goals. Report performance, ROI, and forecasts to EIoT leadership on a regular schedule.
· Lead integrated, multi-channel campaigns across digital, content, email, paid media, ABM, and events at every stage of the funnel.
· Manage a dedicated vertical marketing budget, including planning, allocation, vendor management, and spend optimization.
· Lead tradeshow strategy and execution for flagship events such as MD&M West, AUSA, and GTC DC, from planning through post-show follow-up.
· Plan and host Advantech's one-day industry conference, from agenda and speaker development through promotion, logistics, and lead follow-up.
· Lead joint go-to-market programs and co-marketing with strategic silicon partners, including NVIDIA, Intel, AMD, and Qualcomm.
· Shape vertical positioning and messaging, and approve case studies, solution briefs, and technical content that address reliability, compliance, and long product lifecycles.
· Act as the vertical marketing lead with Product, Sales, and global marketing on product launches, account-based programs, and regional alignment with headquarters.
· Lead landing page and conversion strategy for both verticals to grow traffic, engagement, and qualified leads.
· Deliver market, competitive, and customer insights that inform product and sales strategy.
· Lead and mentor junior marketers and agency partners, and raise best practices across the marketing team.
Qualifications:
· Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
· 7+ years of B2B high-tech marketing experience, including 3+ years leading vertical, segment, or industry marketing programs.
· Strong experience in medical device, healthcare technology, defense, or embedded computing markets.
· Deep understanding of regulated markets, including FDA and MIL-spec considerations and long design-in sales cycles.
· Track record of owning budgets, pipeline targets, and results across complex, multi-channel programs.
· Experience presenting strategy and performance to senior leadership.
· Advanced skills with marketing automation (Salesforce Marketing Cloud or similar), CRM, and analytics tools.
· Strong analytical, strategic planning, and project leadership skills.
· Experience managing partner co-marketing and agency relationships.
· Proficiency in Microsoft, Adobe, and Google suites.
· Ability to travel up to 25% for industry events, customer meetings, and company activities.
Benefits:
- Competitive salary dependent on experience (DOE)
- Winning culture with a friendly, team-oriented environment!
- Generous benefits package, including medical, dental, vision, long-term disability, and life insurance.
- Employee Assistance Program (EAP)
- 401(k) with company match
- Education & personal development reimbursement program
- Generous vacation and paid holidays package
- Company events, and lunches
- Referral Bonus
About Advantech
Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.
We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.
World-class Recognition
Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.
Work Authorization:
To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html
Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.
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