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Unnbound is building the first agentic integration platform for global supply chains, aiming to replace the slow, manual work of business analysts and integration engineers with LLM-powered AI agents. The company argues that current supply chain integrations are stitched together with duct-taped middleware and legacy code based on tribal knowledge, and that B2B integration delays kill entire business deals. Despite attempts by incumbents and ventures to fix B2B integration, none have cracked it, and GenAI is the company's approach to solving the problem. Unnbound positions itself as automating mission critical integrations for the real economy, encapsulated in its tagline, "Automating mission critical integrations for the real economy."