AI · New York, United States

Softlight

Softlight provides AI-powered product and design agents that help companies identify what to build next, serving product teams across startups and Fortune 500 companies with leadership from former executives at Runway, Two Sigma, and Uber.

Work at Softlight?

Location
New York
On-site · 2 roles
Team size
1-10
Founded 2025
Total raised
$9.6M
Seed
Salary range
$175–250k
+ equity · all 2 roles
Open roles
2

Open positions · 2

About Softlight

Softlight creates product and design agents that help companies discover what to build next. The platform serves product managers, engineers, and designers across a diverse client base ranging from growth-stage startups to Fortune 500 companies. Led by CEO Rohan Kapoor, who previously spent three years leading design and product at Runway, the company combines deep expertise in AI and product development with a leadership team that includes CTO Ashwin Madavan from Two Sigma and Citadel, and COO Aditya Raju, a former Senior Product Manager at Uber and Faire.

Funding

$9.6Mtotal raised

Company at a glance

Founded2025
Location
New York, United States
LinkedInLinkedIn

The team at Softlight

1-10 peopleSee everyone on LinkedIn

Ashwin Madavan

Software Engineer at Citadel

Rohan Kapoor

Product and Design at Runway

AR

Aditya Raju

Senior Product Manager at Faire

Team breakdown

Team Distribution

  • Leadership100%

Team Worked At

  • Runway
  • Two Sigma
  • Citadel
  • Palantir Technologies
  • Uber

Location

Team Composition

3 people
  • Consulting1 senior1
  • Engineering and Technical1 senior1
  • General Management1 senior1

Life at Softlight

Frequently asked questions

Of 2 open roles, Softlight has 2 on-site positions.

Softlight is based in New York.

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