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Consumer Growth Manager (Johor)

Johor Bahru, Johor, Malaysia · On-site

Senior

Consumer Growth Manager Consumer Acquisition, Performance Marketing, & Market Expansion | Johor Bahru, Malaysia | On-site | Adore Global Ops | Wine Adore is building the future of wine discovery through our Wine Super Ap…

Skills: Consumer Acquisition, Performance Marketing, Market Expansion, Meta Ads, Google Ads

WINE ADORE logo

Consumer Growth Manager (Johor)

WINE ADORE

Johor Bahru, Johor, Malaysia • On-site

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Senior

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  • Full-time
  • Posted 5d ago
  • ~40 hrs/week

Responsibilities

Lead customer acquisition and growth strategies for the Singapore market using digital channels and paid advertising. Manage influencer programs, strategic partnerships, and community-building initiatives to drive user engagement and retention.

Requirements

Requires over 5 years of experience in consumer growth or performance marketing with a proven track record of scaling consumer apps or e-commerce platforms. Expertise in Meta, Google, and TikTok Ads is essential, along with an entrepreneurial mindset and experience marketing to Singaporean consumers.

Full job description

Consumer Growth Manager
Consumer Acquisition, Performance Marketing, & Market Expansion

| Johor Bahru, Malaysia | On-site | Adore Global Ops |

Wine Adore is building the future of wine discovery through our Wine Super App, immersive tasting experiences, AI-powered recommendations, and Singapore's largest corkage fee directory.

We're looking for a Consumer Growth Manager to lead growth initiatives for the Singapore market from our Johor office. This role is ideal for someone who thrives at the intersection of performance marketing, consumer behavior, partnerships, and scalable growth.

Key Responsibilities

  • Develop and execute customer acquisition and growth strategies across digital channels
  • Manage and optimize paid advertising campaigns across Meta Ecosystem, Google, TikTok, and other relevant platforms
  • Build and manage influencer, creator, and strategic partnership programs
  • Design and execute community-building, referral, and retention initiatives
  • Analyze campaign performance and customer behavior to identify growth opportunities
  • Collaborate closely with Product, Media, Sales, and Leadership teams to drive user growth and engagement
  • Monitor market trends and competitive activities to support growth planning and execution

Requirements

  • 5+ years of experience in Consumer Growth, Performance Marketing, Digital Marketing, or related fields
  • Proven experience scaling consumer apps, marketplaces, e-commerce platforms, membership businesses, or lifestyle brands
  • Strong expertise in paid acquisition channels including Meta Ads, Google Ads, and TikTok Ads
  • Experience managing influencer marketing and partnership campaigns
  • Strong analytical skills with the ability to make data-driven decisions
  • Entrepreneurial mindset with a bias toward execution and experimentation
  • Experience marketing to Singapore consumers is a strong advantage
    Based in Johor Bahru, Malaysia

What We're Looking For

  • Growth-oriented mindset with strong commercial awareness
  • Strong ownership and accountability for business outcomes
  • Ability to balance strategic thinking with hands-on execution
  • Data-driven decision maker who enjoys testing, learning, and optimizing
  • Strong communication and stakeholder management skills
  • Passion for consumer technology, digital products, and brand building

Related keywords

Consumer GrowthPerformance MarketingMeta EcosystemGoogle AdsTikTok AdsInfluencer MarketingMarket ExpansionUser AcquisitionCustomer RetentionData-Driven Decision MakingWine Super AppE-commerceMarketplacesMembership BusinessesLifestyle BrandsSingapore Market

About WINE ADORE

LinkedIn

A Fusion of Art and Wine , Broaden Your Palate, Deepen Your Knowledge, and Rediscover Excitement in Every Glass.

Industry
Wine & Spirits
Company size
51-200 employees
Founded
2020
Headquarters
Singapore, Singapore
LinkedIn followers
2,098

Wine Adore was founded in 2020, and we quickly cultivated a culture of creative innovation, determination, and unwavering resolve, resulting in significant growth. Join us on our journey as Wine Adore becomes a global icon and a household name. Warm regards, Luiz Pinheiro & Gustavo Pinheiro Co-founders

Offices: 100G Pasir Panjang Road, Interlocal Centre, Singapore, Singapore 118523, SG

View all jobs at WINE ADORE

About WINE ADORE

LinkedIn

A Fusion of Art and Wine , Broaden Your Palate, Deepen Your Knowledge, and Rediscover Excitement in Every Glass.

Industry
Wine & Spirits
Company size
51-200 employees
Founded
2020
Headquarters
Singapore, Singapore
LinkedIn followers
2,098

Wine Adore was founded in 2020, and we quickly cultivated a culture of creative innovation, determination, and unwavering resolve, resulting in significant growth. Join us on our journey as Wine Adore becomes a global icon and a household name. Warm regards, Luiz Pinheiro & Gustavo Pinheiro Co-founders

Offices: 100G Pasir Panjang Road, Interlocal Centre, Singapore, Singapore 118523, SG

View all jobs at WINE ADORE

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