Senior Digital Marketing & Demand Generation Specialist
Eden Prairie, Minnesota, United States · On-site
$75k–$100k/yr
Senior
Senior Digital Marketing & Demand Generation Specialist Eden Prairie, MN | Full-Time| Exempt| Onsite At Williams AV, we create technology that helps people connect, communicate and engage with confidence. From assistive …
Skills: Demand Generation, Digital Marketing, Marketing Automation, CRM Management, Hubspot
Senior Digital Marketing & Demand Generation Specialist
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$75k–$100k/yr
Full-time
bachelor degree
Posted 27d ago
~40 hrs/week
Responsibilities
Develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and revenue growth. Manage marketing automation workflows in Hubspot and CRM synchronization with Salesforce while optimizing website content for AI-driven discovery.
Requirements
Requires a Bachelor's degree and 5–7 years of experience in digital marketing, demand generation, or marketing automation. Candidates must demonstrate proficiency in Hubspot, Salesforce, and the application of AI tools to improve marketing efficiency.
Full job description
Senior Digital Marketing & Demand Generation Specialist
Eden Prairie, MN | Full-Time| Exempt| Onsite
At Williams AV, we create technology that helps people connect, communicate and engage with confidence. From assistive communication solutions to classroom and professional audio technologies, our products are used around the world to improve communication experiences. Guided by our core values - Lead with Curiosity, Win Together, Own It and Be There - we foster a culture where innovation, collaboration and continuous improvement thrive.
About the Role
Williams AV is seeking an experienced Senior Digital Marketing & Demand Generation Specialist to develop and execute marketing programs that drive brand awareness, channel engagement, lead generation, business growth and revenue. This role is ideal for a results-oriented marketer with a strong foundation in strategy and execution. The ideal candidate will bring expertise in demand generation and a proven ability to apply AI tools and emerging technologies to enhance effectiveness, efficiencies and accelerate business growth.
What You'll Do
Demand Generation & Campaign Execution
Build, launch, optimize integrated marketing campaigns that support brand growth and strategic initiatives
Support digital execution for product launches across web, email, social media and channel communications
Create landing pages, forms and lead capture tools aligned with campaign goals and conversion tracking
Monitor campaign performance and recommend optimizations
Marketing Automation & CRM Management
Build and manage Hubspot workflows, automation programs, lead scoring, segmentation, and CRM synchronization with Salesforce
Develop nurture campaigns that improve engagement and support lead progression
Execute email marketing campaigns, including segmentation, testing, scheduling and reporting
Maintain CRM organization, data quality, and reporting accuracy
Content, Communications & Channel Support
Manage recurring communications including newsletters, partner updates, and Infinium Certified Reseller (ICR) program communications
Develop blogs, guides, newsletters, and supporting content across brands
Manage social media calendars, scheduling, and reporting
Repurpose content across channels to extend reach and engagement
Support content tied to webinars, product launches, sales initiatives, and partner programs
Support AI-driven discovery strategies and Generative Engine Optimization (GEO) efforts
Monitor website performance and recommend improvements to content and user experience
Reporting & Marketing Program Support
Build dashboards and analyze campaign, website, email, and content performance to support leadership reporting
Assist with webinar promotion, media outreach, press releases, and communications supporting major announcements
What You'll Bring
Bachelor's degree in Marketing, Communications, Digital Media, or related field
5–7 years of experience in digital marketing, demand generation or marketing automation
Demonstrated success supporting integrated campaigns, marketing automation strategy, and performance optimization across multiple channels
Experience managing marketing automation and CRM platforms (Hubspot and Salesforce preferred)
Strong analytics and reporting capabilities with the ability to translate data into actionable insights
Experience in B2B marketing; experience in professional AV, technology, manufacturing, or education markets preferred
Demonstrated experience evaluating and applying AI tools and marketing technologies to improve performance and efficiency
Excellent communication and collaboration skills with the ability to work effectively across departments
Understanding of AEO, SEO, AI-driven discovery, or content optimization strategies preferred
Strong organizational and project management skills with the ability to work independently, manage competing priorities in a fast-paced environment
Why Join Williams AV?
You will have the opportunity to help shape demand generation and digital marketing efforts for a growing technology company. If you are a marketer who enjoys combining creativity, technology, analytics and continuous improvement, we'd love to hear from you.
Williams AV designs and manufactures professional audio-video assistive communication technology.
Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
51-200 employees
Founded
1976
Headquarters
Eden Prairie, MN
LinkedIn followers
5,740
Headquartered in Eden Prairie, Minnesota, Williams AV designs and manufactures professional audio-video assistive communication technology. The company improves lives by breaking down communication barriers to understanding and helping people hear, see and engage.
The company's portfolio of products enhances interpersonal communications and understanding. The product portfolio includes assistive listening systems, AI-powered captioning and translation products, wireless intercoms, video annotations products, and systems supporting human interpretation.
Williams AV, whose name is synonymous with innovation, quality, and service, has a global network of distributors and integrators spanning 60 countries. This network designs and installs the products in venues ranging from classrooms and courtrooms to houses of worship and stadiums, while consumer products are used daily in homes around the world.
Williams AV. Hear. See. Engage. Learn more at www.WilliamsAV.com
Offices: 10300 Valley View Road, Eden Prairie, MN 55344, US · 4650 S Butterfield Dr, Tucson, Arizona 85714, US
Hearing Assistance SystemsLanguage Interpretation SystemsADA Accessibility Communication ProductsDigital Two-way Communication SystemsPersonal Listening ProductsTour Guide SystemsVideo annotationPresentation SystemsAV TechnologyInfrared
Williams AV designs and manufactures professional audio-video assistive communication technology.
Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
51-200 employees
Founded
1976
Headquarters
Eden Prairie, MN
LinkedIn followers
5,740
Headquartered in Eden Prairie, Minnesota, Williams AV designs and manufactures professional audio-video assistive communication technology. The company improves lives by breaking down communication barriers to understanding and helping people hear, see and engage.
The company's portfolio of products enhances interpersonal communications and understanding. The product portfolio includes assistive listening systems, AI-powered captioning and translation products, wireless intercoms, video annotations products, and systems supporting human interpretation.
Williams AV, whose name is synonymous with innovation, quality, and service, has a global network of distributors and integrators spanning 60 countries. This network designs and installs the products in venues ranging from classrooms and courtrooms to houses of worship and stadiums, while consumer products are used daily in homes around the world.
Williams AV. Hear. See. Engage. Learn more at www.WilliamsAV.com
Offices: 10300 Valley View Road, Eden Prairie, MN 55344, US · 4650 S Butterfield Dr, Tucson, Arizona 85714, US
Hearing Assistance SystemsLanguage Interpretation SystemsADA Accessibility Communication ProductsDigital Two-way Communication SystemsPersonal Listening ProductsTour Guide SystemsVideo annotationPresentation SystemsAV TechnologyInfrared