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Wakeo logoWakeo

Marketing Director

Paris, Ile-de-France, France · Hybrid

Senior$33M raised

Wakeo provides a SaaS platform to bring real-time visibility on intercontinental transportation. Using AI-based technology, we help shippers and logistics providers build a resilient and sustainable supply chain 🌍 We al…

Skills: 360° Marketing Strategy, Account Based Marketing, Lead Generation, Content Marketing, Social Media Marketing

Wakeo logo

Marketing Director

Wakeo

Paris, Ile-de-France, France • Hybrid

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SeniorHybrid · 3 days in office

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  • Full-time
  • Teambuilding events, Seminars, Hybrid work model, Gym access in Paris office
  • Posted 13d ago
  • Apply by Sep 13
  • ~40 hrs/week

Responsibilities

Lead the comprehensive 360° marketing strategy to drive growth through inbound and outbound lead generation and brand positioning. Manage the marketing team and budget while collaborating with sales and product teams to refine personas and ICPs.

Requirements

Requires at least 7 years of experience, with 5 years in marketing and experience in enterprise B2B SaaS environments. Candidates must be fluent in both French and English and possess proven leadership and management skills.

Full job description

Wakeo provides a SaaS platform to bring real-time visibility on intercontinental transportation.

Using AI-based technology, we help shippers and logistics providers build a resilient and sustainable supply chain 🌍

We already work with global leaders such as Uniqlo, Michelin, Corteva, Air Liquide, Rhenus or Hartrodt with users in more than 180 countries and we are rapidly growing our network.

And we do not plan to stop there! We raised a total of €30 million with top tier investors like Statkraft Ventures, Promus Ventures, 360 Capital or Techstars to continue our growth journey 🚀
 

MISSIONS 💪

  • Lead the 360° marketing strategy and a high-pace execution to be a key pillar of Wakeo’s growth engine. By bringing Enterprise SaaS good practices (ABM etc.)
  • Have regular interactions with customers to understand their needs and express the value of the Wakeo products. Surf the disruptions with high proactivity. Refine the existing personas and ICPs
  • Generate qualified leads in both inbound and outbound motions: with multichannel campaigns such as content, event, website, social media, ads, etc.
  • Adopt an AI-first approach to drive efficiency. Leverage and potentially enrich the stack (Hubspot as CRM) to be frontunners
  • Position Wakeo’s brand as an innovative leader in the industry through influence (Press Relation, Thought Leadership campaign) and product positioning activities (product/feature launches/updates)
  • Work hand-in-hand with the sales and product teams
  • Build up your knowledge of the global supply chain. Keep an active watch on competitors to drive differentiation
  • Lead the marketing team by setting ambitious goals and enabling the team. Manage the budget to ensure a strong return on investment (ROI)
 

IDEAL PROFILE ⭐

  • You speak both French and English fluently.
  • Minimum 7 years of experience with 5 in marketing and some enterprise B2B years. Ideally in a SaaS & international environment. Logistics knowledge is a plus.
  • Eager to talk to customers on a consistent basis, to learn about the industry and the product.
  • Ability to operate in a fast-paced environment, being entrepreneurial both strategic and hands-on (30/70%).
  • AI-friendly to operate with high efficiency.
  • Revenue-oriented, willing to achieve ambitious goals with a high autonomy.
  • You are a leader with proven management skills. You love working as a team.
  • Proactive to surf global supply chain disruptions with a high reactivity.
 

Why joining us :

Wakeo is the perfect company if you want to :

  • Live the start-up adventure in a fast-growing environment within a massive industry with almost limitless opportunities.
  • Evolve in an international environment, mixing ambition, humility, dynamism and teamwork, where you can feel your impact directly.
  • Enjoy teambuilding moments (Wakeo days, seminars…).
  • Work in a hybrid way (2 to 3 days a week).
  • Benefit from offices in the heart of Paris and Lyon (with Gym access in Paris Office 💪).

Our Values

  • Team Work: Alone you climb to Montmartre, Together we reach the everest 🧗‍♀️
  • Ambition: Do not settle for less 🚀
  • Learning : Feel confident to explore beyond your comfort zone 💪

Wakeo is actively committed to promoting employment for people with disabilities. For candidates with equivalent qualifications, this position is open to people with disabilities or those in similar circumstances, in accordance with Article L5212-13 of the French Labor Code.

Related keywords

SaaSAISupply ChainLogisticsABMHubspotCRMInbound MarketingOutbound MarketingThought LeadershipICPPersonasROIEnterprise B2BMultichannel CampaignsPress Relations

About Wakeo

LinkedInVisit site

Turns supply chain from reactive to predictive.

Industry
Transportation, Logistics, Supply Chain and Storage
Company size
51-200 employees
Founded
2016
Headquarters
Paris, Île-de-France
LinkedIn followers
9,479
Total funding
$33M

Wakeo provides a SaaS platform to bring real-time visibility on B2B multimodal transport flows (sea, air, rail, and road). The solution helps shippers, freight forwarders and carriers improve customer experience, anticipate delays and objectify performance. Wakeo turns the supply chain from reactive to predictive. The solution consolidates all transport providers into one digital platform. Using machine learning and advanced in-house algorithms, predictive ETAs are calculated to anticipate and manage by exceptions deviations or delays. Wakeo notably works for customers like Air Liquide, Gefco, Faurecia or Chryso. Join us at http://wakeo.co for a new transport experience.

Offices: 6, Rue Auber, Paris, Île-de-France 75009, FR

saassupply chainrttvptrackingcarbon footprintetadatalogisticsglobal transportationand freight
View all jobs at Wakeo

About Wakeo

LinkedInVisit site

Turns supply chain from reactive to predictive.

Industry
Transportation, Logistics, Supply Chain and Storage
Company size
51-200 employees
Founded
2016
Headquarters
Paris, Île-de-France
LinkedIn followers
9,479
Total funding
$33M

Wakeo provides a SaaS platform to bring real-time visibility on B2B multimodal transport flows (sea, air, rail, and road). The solution helps shippers, freight forwarders and carriers improve customer experience, anticipate delays and objectify performance. Wakeo turns the supply chain from reactive to predictive. The solution consolidates all transport providers into one digital platform. Using machine learning and advanced in-house algorithms, predictive ETAs are calculated to anticipate and manage by exceptions deviations or delays. Wakeo notably works for customers like Air Liquide, Gefco, Faurecia or Chryso. Join us at http://wakeo.co for a new transport experience.

Offices: 6, Rue Auber, Paris, Île-de-France 75009, FR

saassupply chainrttvptrackingcarbon footprintetadatalogisticsglobal transportationand freight
View all jobs at Wakeo

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