Open position in St. Louis, MO; Portsmouth, NH; or Kansas City, MO. Hybrid work schedule: 2 days in the office, 3 days working from home.
Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
Overview:
The Performance Media Associate (Paid Social) is responsible for supporting our Planners and PPC specialists in the day-to-day. The ideal candidate will be proactive, detail-oriented, and adept at managing tasks to keep projects on track.. This role reports to the Associate Director, Paid Search & Social.
Essential Duties and Responsibilities (Other duties may be assigned)
- Responsible for the day-to-day coordination/execution and management of media plans and schedules and working closely with Planners to learn campaign needs to function proactively versus reactively
- This requires fluency in ad-planning tool, ad-server, and reporting systems once trained
- Ensures Planners are receiving requested information from partners in due time and following up when necessary
- Holds Planners accountable for keeping the status of RFPs, proposals, and orders current in the ad-planning tool
- Creates spec doc and UTMs for Planners review/ approval and trafficking to Producers
- Spearheads creative review, campaign set-up, and trafficking along with partner QA and ad-ops access/ reporting set-up
- Verifies appropriate data filters through and/or reporting set-up across all partners/ channels as well as develops and maintains a client-friendly screenshot/ proof-of-purchase (POP) deck with campaign ads
- Works with multiple sources of analytics to be able to ensure the correct data is being used for Planner analysis and optimization and scheduled reporting
- Efficient Tools and Systems Management:
- Manage ad-planning tools, servers, and reporting systems efficiently.
- Ensure timely information delivery to Planners and PPC Specialists.
- Maintain accurate data filters, reporting setups, and client-friendly decks.
- Campaign Coordination and Implementation:
- Create campaign documents, facilitate trafficking, and oversee the creative review.
- Coordinate with PPC Specialists for day-to-day campaign execution.
- Ensure completeness of campaign implementations and accountability of specialists.
- Analytics, Optimization, and Trends Research:
- Utilize multiple analytics sources for analysis and optimization.
- Research media and PPC trends for strategic planning and presentations.
- Gather data to equip specialists for strategic recommendations.
- Technology Proficiency and Management:
- Maintain proficiency in PPC platforms and media technology stack.
- Understand and manage tools including Campaign Manager, Meta Ads Manager, Google Ads, etc.
- Expense Tracking, Billing, and Task Management:
- Monitor expenses on paid social platforms for accurate billing.
- Proactively manage tasks to keep projects on track.
- Communication and Collaboration:
- Spearhead creative review, campaign set-up, and trafficking.
- Coordinate with PPC Specialists for information exchange and optimization recommendations.
- Make budget adjustment recommendations based on campaign performance insights.
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Excellent organizational skills, multi-tasking capabilities, and attention to detail.
- Willingness and ability to follow process.
- Results-driven and passionate about putting in the work to garner success.
- Fundamental knowledge of media planning and buying (cross-channel).
- Strong project management skills.
- Exceptional communication, writing, and interpersonal skills.
- Strong quantitative and analytical skills.
- Comfortable working with budgets and numbers.
- Self-motivator with proven ability to work under pressure and complete tasks in a timely manner.
- Have the ability to positively reinforce the Planners in building and nurturing partner relationships.
- High level of proficiency in MS Excel, Word, and PowerPoint & the Google equivalents (Sheets, Docs, Slides).
- Experience with Meta and Google products in general; Meta Ads Manager, Campaign Manager, Google Tag Manager (GTM), Google Analytics (GA), Google Ads is a plus.
Education & Experience
- 0–2 years of experience.
- Bachelor’s degree or equivalent experience in a related field.
Total Perks Package
- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 2 days in the office, 3 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave
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