Birmingham, Alabama, United States · On-site
This position is located in Homewood, AL (Birmingham metro). Relocation required if outside the metro; company-paid relocation assistance may be available. Southern Shirt is a leading apparel brand recognized for its per…
Skills: E-commerce Strategy, Digital Marketing, Shopify, GA4, Paid Media Management
Birmingham, Alabama, United States • On-site
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Lead the overall digital strategy and B2C revenue growth by owning the e-commerce channel, budget, and performance targets. Oversee site conversion, online merchandising, and multi-channel marketing efforts across paid, owned, and organic streams.
Requires a bachelor's degree and over 8 years of e-commerce and digital marketing experience with direct B2C revenue ownership. Must have expertise in Shopify, GA4, and a proven track record of managing paid media campaigns and e-commerce budgets.
This position is located in Homewood, AL (Birmingham metro). Relocation required if outside the metro; company-paid relocation assistance may be available.
Southern Shirt is a leading apparel brand recognized for its performance-print tees and exceptionally soft fabrics. With a robust direct-to-consumer online presence and a widespread retail network across the United States, we are committed to delivering high-quality products and memorable customer experiences. As we continue to accelerate our growth, we are seeking a Director of E-Commerce & Digital Marketing to lead our digital strategy and drive B2C revenue through innovative online initiatives.
This role is pivotal in shaping the future of our e-commerce channel, transforming data into actionable insights, and optimizing our digital marketing efforts. You will have full ownership of the online channel, including budget, channel mix, and performance targets, ensuring that our website operates as a high-performing sales platform.
What You'll Own
Strategy & Leadership
Site & Conversion
Merchandising & Promotions
Channels & Content
Customer & Retention
Budget & Measurement
Cooler temps. Warmer fits. From the field to the fairway, we’ve got fall covered.
Founded in 2006, Southern Shirt has rapidly grown to a be a major player in the battle for apparel supremacy. Tired of the same scratchy t-shirts with their bland designs and no heart, Southern Shirt’s founders set out to rethink the t-shirt from the ground up. Starting with a 100% cotton t-shirt and an oversized fit, Southern Shirt stepped up the game with a garment and enzyme wash process that gave their shirts a super-soft feel and a great faded look. These extra steps in their process were enough to turn a simple piece of fabric into what would ultimately become their new favorite shirt. With a super-comfortable, breathable, throw-it-on-and-forget style, the only obstacle left to tackle was the stale, cookie-cutter designs that every other company was offering. Pulling from their southern heritage and love of the laid-back lifestyle, eye-popping and unique designs that embodied their favorite parts of life soon began to flow freely onto their canvas. Fast-forward almost a decade, and throughout the full catalog of t-shirts, tank tops, pullovers, accessories and more that they now offer, you can really see how Southern Shirt continues to live and breathe the same core values that birthed who they are today. If you’re looking for something to throw on that feels good, looks good, and won’t leave you eating ramen for the next two weeks, the comfy life is now only a click away.
Offices: 324 Commons Dr, Birmingham, Alabama 35209, US
Cooler temps. Warmer fits. From the field to the fairway, we’ve got fall covered.
Founded in 2006, Southern Shirt has rapidly grown to a be a major player in the battle for apparel supremacy. Tired of the same scratchy t-shirts with their bland designs and no heart, Southern Shirt’s founders set out to rethink the t-shirt from the ground up. Starting with a 100% cotton t-shirt and an oversized fit, Southern Shirt stepped up the game with a garment and enzyme wash process that gave their shirts a super-soft feel and a great faded look. These extra steps in their process were enough to turn a simple piece of fabric into what would ultimately become their new favorite shirt. With a super-comfortable, breathable, throw-it-on-and-forget style, the only obstacle left to tackle was the stale, cookie-cutter designs that every other company was offering. Pulling from their southern heritage and love of the laid-back lifestyle, eye-popping and unique designs that embodied their favorite parts of life soon began to flow freely onto their canvas. Fast-forward almost a decade, and throughout the full catalog of t-shirts, tank tops, pullovers, accessories and more that they now offer, you can really see how Southern Shirt continues to live and breathe the same core values that birthed who they are today. If you’re looking for something to throw on that feels good, looks good, and won’t leave you eating ramen for the next two weeks, the comfy life is now only a click away.
Offices: 324 Commons Dr, Birmingham, Alabama 35209, US
