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Belfast, Northern Ireland, United Kingdom · Hybrid
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Belfast, Northern Ireland, United Kingdom · Hybrid
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Ireland, England, United Kingdom · On-site
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Ireland, England, United Kingdom · Hybrid
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The Senior Brand Manager will develop and implement brand strategies for the Spirits & Mixers portfolio to drive growth and market engagement in Ireland and Northern Ireland. They are responsible for managing brand budgets, overseeing trade activations, and leading a team to ensure performance targets are met.
Candidates should have 3-5 years of experience in brand or consumer marketing, preferably within the FMCG or alcohol sectors. Strong analytical, strategic, and communication skills are required, along with proven experience in budget management and team leadership.
Senior Brand Manager – Spirits & Mixers Portfolio
REPORTS TO: Marketing Manager – Spirits & Mixers
DIRECT REPORTS: None
ABOUT RICHMOND
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION
Working with the brand principles, the Senior Brand Manager will be responsible for growing the Spirits & Mixers Portfolio. They will be responsible for building the brand strategy for the Irish and Northern Irish markets, building brand equity, and delivering volume targets within brand budgets. If you are interested in working on an exciting portfolio of brands, this is the role for you!
KEY RESPONSIBILITIES
KNOWLEDGE, SKILLS AND EXPERIENCE
WHERE GREAT BRANDS MEET GREAT PEOPLE
Richmond is Ireland’s leading independent, brand building, food and beverage distribution company. There's a reason Richmond's tagline is "Igniting the trends of tomorrow," since the company was founded in 1992, it has been disrupting the FMCG market in Ireland and bringing new trends for Irish consumers. Igniting stimulation energy with Red Bull in 1995, pioneering super premium beer with Peroni Nastro Azzuro since 2008 and exploding health and functional drinks and snacks with Vit Hit in 2014 and Fulfil in 2016. Richmond brings an innovative perspective to brand building with a commitment to adding value to our consumers and customers. Spotting trends and acting quickly and creatively is what give Richmond its edge over competitors. It is an agile and fast paced company which rewards curiosity and entrepreneurship. There are multiple business functions and we offer a full service for brand building from insights, supply, distribution, marketing, sales, HR, IT and financial services. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
Offices: 1st Floor Harmony Court, Harmony Row, Dublin, Dublin D2, IE · 322 Lisburn Road, Belfast, Northern Ireland, GB
WHERE GREAT BRANDS MEET GREAT PEOPLE
Richmond is Ireland’s leading independent, brand building, food and beverage distribution company. There's a reason Richmond's tagline is "Igniting the trends of tomorrow," since the company was founded in 1992, it has been disrupting the FMCG market in Ireland and bringing new trends for Irish consumers. Igniting stimulation energy with Red Bull in 1995, pioneering super premium beer with Peroni Nastro Azzuro since 2008 and exploding health and functional drinks and snacks with Vit Hit in 2014 and Fulfil in 2016. Richmond brings an innovative perspective to brand building with a commitment to adding value to our consumers and customers. Spotting trends and acting quickly and creatively is what give Richmond its edge over competitors. It is an agile and fast paced company which rewards curiosity and entrepreneurship. There are multiple business functions and we offer a full service for brand building from insights, supply, distribution, marketing, sales, HR, IT and financial services. We are committed to supporting the development of talent within our business. If you feel you have what it takes to join us in a fast-moving company and industry, we would be delighted to hear from you.
Offices: 1st Floor Harmony Court, Harmony Row, Dublin, Dublin D2, IE · 322 Lisburn Road, Belfast, Northern Ireland, GB
