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Renewable Exchange logoRenewable Exchange

Head of Marketing

Bristol, England, United Kingdom · Hybrid

$56k–$77k/yr

Senior

<p>Renewable Exchange is changing how renewable energy generators sell their power. We run the UK’s PPA marketplace from our Bristol HQ, and we are growing into Germany with ambitions to grow into other markets into the …

Skills: Marketing Strategy, Account Based Marketing, Demand Generation, HubSpot, SEO

Renewable Exchange logo

Head of Marketing

Renewable Exchange

Bristol, England, United Kingdom • Hybrid

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Senior

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  • $56k–$77k/yr
  • Full-time
  • Bonus scheme, Flexible working, 25 days annual leave plus bank holidays, Option to buy up to 5 extra days of annual leave, Additional annual leave for service after 5 years, Private health insurance provided by Vitality
  • Posted 4d ago
  • ~40 hrs/week

Responsibilities

The Head of Marketing will own the end-to-end marketing strategy and execution for the UK and Germany, focusing on brand growth and demand generation. Key duties include managing ABM programs, overseeing event strategy, and maintaining HubSpot workflows to drive leads for renewable energy generators.

Requirements

Candidates should have proven experience leading a B2B marketing function, ideally within the tech or SaaS sectors. Proficiency with tools like HubSpot and Webflow, combined with a data-driven approach to ROI and commercial goals, is essential.

Full job description

Renewable Exchange is changing how renewable energy generators sell their power. We run the UK’s PPA marketplace from our Bristol HQ, and we are growing into Germany with ambitions to grow into other markets into the future.


We are looking for a Head of Marketing to own our marketing function end to end. This is a senior role with a wide remit. You will set the strategy and you will deliver it, from top level planning right down to building and fixing the HubSpot workflows that make it run.


You will work alongside the senior commercial team to grow the Renewable Exchange brand, drive demand into our most important accounts, and support our colleagues in Germany. If you are a hands on, commercially minded marketer who wants real ownership in a purpose led scale up, we want to hear from you. We value potential as much as experience. Even if you do not tick every box, get in touch and help play an active role in the move to net zero!


Tasks


Strategy and leadership



  • Own the marketing strategy across the UK and Germany.

  • Sit within the senior commercial team, set direction and report on performance.

  • Own the marketing budget and report clearly on ROI and campaign performance.

  • Automate what you can to build scalable solutions and deliver authentic value with AI.


Account based marketing and demand generation



  • Top 10 focus. Run our ABM programme to serve even more Renewable Energy Generators.

  • Build targeted campaigns that bring our highest value prospects into the pipeline.

  • Generate inbound leads marketing qualified leads that align to our ICP.


Events



  • Own event strategy and delivery end to end. Events are the core of how we engage clients and where most of our marketing budget goes.

  • Be accountable for setting the commercial targets and measuring the return we get from event spend.


Brand, content and publications



  • Own brand messaging and visual identity across every touchpoint.

  • Produce and manage content for the website, email and social.

  • Lead our flagship publications, such as the PPA Market Report, and our Power Market Updates for the UK and Germany.

  • Curate a programme of webinars hosted internally and in collaboration with partners.


Digital, SEO and paid media



  • Oversee SEO, PPC, paid social and AI search, using external support where it helps.

  • Marketing operations and HubSpot

  • Hands on to build, fix and improve our HubSpot workflows, automations and reporting.

  • Keep our marketing data clean, compliant and reliable, including GDPR housekeeping.

  • Manage inbound lead handling across GB and DE.


Cross-team and partners



  • Work hand in hand with Commercial, Product and Data.

  • Coordinate internal and external marketing for new platform features and market launches.

  • Utilise external resources, such as designers & contractors to maximise impact.


Requirements



  • Experience leading a marketing function, or ready to take the next step up from a Marketing Manager position to own marketing deliverables.

  • Proven success marketing B2B services or products, ideally in tech or SaaS.

  • A data driven approach that drives decision making and provides insights for our team.

  • A track record of setting strategy and delivering measurable results.

  • Experience owning a marketing budget, being creative and looking for value.

  • Strong analytical skills and a habit of letting data drive decisions.

  • Hands on with the tools: HubSpot, Webflow, email platforms, and SEO, PPC and AI search.

  • Skilled across content creation, campaign delivery and performance tracking.

  • Excellent communication and stakeholder management.

  • Strong commercial instinct and the ability to tie marketing to business goals.

  • Happy working independently in a hands on, fast moving environment.


Benefits



  • Bonus scheme

  • Flexible working that fits around school drop offs, pick ups and other life activities.

  • 25 days' annual leave plus bank holidays, with the option to buy up to 5 extra days a year.

  • 1 extra day of annual leave for every year of service after 5 years, up to a maximum of 5 extra days.

  • Private health insurance provided by Vitality.

  • A positive and supportive culture with regular team events, incentives and social activities.

  • A 3 month sabbatical after 4 years of service.

  • Enhanced parental leave. Maternity and adoption at 12 weeks full pay followed by SMP, paternity and partner leave at 6 weeks full pay to take any time in your child's first year, plus shared parental leave.

  • Salary sacrifice scheme for electric cars, and cycle to work.

  • An annual allowance of £100 towards your professional development, plus access to other development resources.

  • Group pension scheme.

  • Central Bristol office with bike storage and shower facilities.


At Renewable Exchange we are committed to Diversity, Equity and Inclusion. We encourage people from every diverse background to apply; even if you aren’t sure if you meet all of the criteria we would love to hear from you!

Related keywords

HubSpotWebflowSEOPPCAI SearchB2BSaaSABMDemand GenerationPPA MarketplaceRenewable EnergyNet ZeroGDPRROIICPMarket Report

About Renewable Exchange

LinkedInVisit site

The PPA Marketplace

Industry
Services for Renewable Energy
Company size
11-50 employees
Founded
2016
Headquarters
Bristol

The conventional way of trading renewable energy is outdated. Driven by innovation, we have created a better way. A way that is transforming how renewable energy is exchanged by providing an intelligent, data-driven PPA platform, coupled with expert consultancy. We ensure clients have better choice than ever before through smarter insight and greater transparency, and with a more connected market we’re making more opportunities open to more people. It's a brighter way of selling renewable power that puts generators first.

Offices: Bristol, GB

Renewable Obligation CertificatesRenewable ObligationPPA & GPA TenderingPower Purchase AgreementRenewable EnergyFeed in TariffRenewable GenerationRenewable Electricity Guarantee of OriginGuarantee of OriginREGOs
View all jobs at Renewable Exchange

About Renewable Exchange

LinkedInVisit site

The PPA Marketplace

Industry
Services for Renewable Energy
Company size
11-50 employees
Founded
2016
Headquarters
Bristol

The conventional way of trading renewable energy is outdated. Driven by innovation, we have created a better way. A way that is transforming how renewable energy is exchanged by providing an intelligent, data-driven PPA platform, coupled with expert consultancy. We ensure clients have better choice than ever before through smarter insight and greater transparency, and with a more connected market we’re making more opportunities open to more people. It's a brighter way of selling renewable power that puts generators first.

Offices: Bristol, GB

Renewable Obligation CertificatesRenewable ObligationPPA & GPA TenderingPower Purchase AgreementRenewable EnergyFeed in TariffRenewable GenerationRenewable Electricity Guarantee of OriginGuarantee of OriginREGOs
View all jobs at Renewable Exchange

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