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Purity Gas logoPurity Gas

Sales and Marketing Coordinator

Hamilton, Ontario, Canada · Hybrid

$55k–$65k/yr

Mid level

JOB SUMMARY The Sales and Marketing Coordinator plays a crucial dual role in driving business growth by combining marketing campaign execution with pre-sales and lead management. You will serve as a bridge between market…

Skills: Lead Management, Digital Marketing, Content Creation, CRM Administration, Sales Enablement

Purity Gas logo

Sales and Marketing Coordinator

Purity Gas

Hamilton, Ontario, Canada • Hybrid

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Mid levelHybrid · 3 days in office

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  • $55k–$65k/yr
  • Full-time
  • bachelor degree
  • Posted 10d ago
  • ~38 hrs/week

Responsibilities

The role bridges marketing lead generation and sales pipeline development by executing digital campaigns and managing inbound opportunities. Key duties include conducting discovery sessions, creating sales enablement materials, and managing CRM data in Salesforce.

Requirements

Requires 1-5 years of experience in B2B marketing or inside sales, preferably within the manufacturing or industrial equipment sectors. A bachelor's degree or diploma in Marketing, Business, or Communications is required along with proficiency in Salesforce and Pardot.

Full job description

JOB SUMMARY

The Sales and Marketing Coordinator plays a crucial dual role in driving business growth by combining marketing campaign execution with pre-sales and lead management. You will serve as a bridge between marketing lead generation and sales & service pipeline development, ensuring a smooth handoff and alignment between campaigns and sales activities.

In this role, you will execute digital and content marketing initiatives while managing qualified inbound opportunities directly, guiding them through the sales cycle. You will act as a primary point of contact during the pre-sales process, translating customer needs into actionable solutions, managing CRM data, and preparing sales enablement materials.

KEY RESPONSIBILITIES

Inside Sales & Lead Management

  • Manage inbound & outbound leads: Act as the primary point of contact for qualifying inbound and outbound leads generated from existing customers, marketing campaigns, partner referrals, and trade shows, driving them through the sales cycle and handoff to sales and/or service teams.
  • Conduct discovery sessions: Lead virtual discovery sessions and exceptional telephone/video conferences with prospects and existing customers to uncover needs for preventative maintenance and capital equipment. Collect insights on discovery calls for customer satisfaction and net promoter score.
  • Sales enablement support: Prepare and maintain simple sales materials, such as presentations, case studies, sales tools, and product catalogues.
  • Prospecting & research: Conduct research on prospective accounts and industry segments to build targeted prospect lists and ABM campaigns.
  • RFQ and proposal administration: Responsible for managing RFQ documentation and coordinating various supporting documentation and materials necessary for competitive and compelling bids  

Marketing Execution

  • Content creation & social media: Draft, schedule, and publish content across LinkedIn, YouTube, and WordPress.
  • Email marketing: Build, test, and schedule email campaigns and newsletters using Pardot.  Report back on analytics and key learnings to enhance future campaign strategies.
  • Design & media support: Assist in light graphic design using Canva or similar tools and help coordinate video shoots and visual assets.
  • Event coordination: Support logistical planning, marketing materials preparation, and post-event follow-up for industry trade shows.

CRM & Operations

  • CRM administration: Maintain accurate customer interaction records and update basic lead information and data collection in Salesforce.
  • Marketing operations: Update the marketing content calendar, document processes, and organize creative assets in internal folders.

SKILLS & QUALIFICATIONS

  • Experience: 1–5 years of experience in a combined B2B marketing, inside sales, or sales support role, ideally within the manufacturing or industrial equipment sectors.
  • Software Proficiency: Strong working knowledge of digital marketing and CRM tools, including Salesforce, Pardot, WordPress, Canva, Google Analytics, and GSuite (Drive, Docs, Sheets, Gmail).
  • Communication Skills: Exceptional written, telephone, and video conference communication skills, with a proven ability to manage customer relationships.
  • Work Style: Organized, self-directed, and capable of balancing multiple projects in a fast-paced environment while paying close attention to detail.
  • Education: Bachelor’s degree or diploma in Marketing, Business, Communications, or a related field.
  • Language: Fluent in English (written and oral); fluency in French is an asset

WORK CONDITIONS:

  • Regular full-time hours (37.5 hours per week), 3 days in office per week
  • Possible travel to trade shows or industry events

If this job opportunity interests you and you possess the skills and qualifications to succeed in this role, please forward your resume to [email protected] by Friday, July 3, 2026.

Purity Gas thanks all applicants who express an interest in this opportunity; however, only those selected for an interview will be contacted.

Please note that Purity Gas may use artificial intelligence (AI) and automated screening tools as part of the recruitment and candidate evaluation process.

This position is being posted in connection with an existing vacancy.

At Purity Gas, we foster a collaborative work environment that is motivating, innovative, and adaptable to the needs of our clients, partners, and employees.

Purity Gas is committed to fostering an inclusive and accessible workplace. Accommodations are available throughout the recruitment process in accordance with applicable human rights legislation. Applicants requiring accommodation are encouraged to notify us at any stage of the recruitment process.

Purity Gas welcomes applications from all qualified candidates and is committed to providing equal employment opportunities.

Related keywords

SalesforcePardotWordPressCanvaGoogle AnalyticsGSuiteB2BManufacturingIndustrial EquipmentLead GenerationInside SalesABMRFQLinkedInYouTubeCRM

About Purity Gas

LinkedInVisit site

Significantly reduce your nitrogen gas costs

Industry
Industrial Machinery Manufacturing
Company size
11-50 employees
Founded
2017
Headquarters
Ancaster, Ontario
LinkedIn followers
1,766

WHO WE ARE Purity Gas is the industry leader in nitrogen gas generation solutions; a cost reducing alternative to traditional bulk or bottled nitrogen supply. We are a fiercely passionate solutions-based organization fueled by innovation, continuous improvement and team collaboration. We are passionate about contributing to the success of other businesses, our economy and our environment. It’s vitally important to us that our work has a direct positive influence on these objectives. WHAT WE DO We keep our clients competitive by contributing to their financial and operational goals. We equip our clients with engineered technology solutions that empower nitrogen users to produce and store their own supply of high purity nitrogen gas, one of the most widely used process gasses in the world. Purity Gas engineers and delivers cutting edge technology solutions that typically save our clients 90% over traditional supply sources. WHY WE DO IT For decades, the industrial gas business has remained unchanged and unchallenged. Due to the lack of competition and threat, the gas supply industry has become complacent in innovation, cost competitiveness and customer service. We choose to challenge the status quo. At Purity Gas, we strive to keep our clients competitive by contributing to their financial and operational goals. Our projects create local jobs and economic prosperity. Our clients are reinvesting their savings back into their businesses; they’re hiring more staff, increasing production volumes and becoming even more competitive on a global scale. Nitrogen generation is simply the answer to ‘what we do’ . What we’re fiercely passionate about is ‘why we do it’.

Offices: 1469 Sandhill Drive, 10, Ancaster, Ontario L9G 0H7, CA

NitrogenGasIndustrial gasIndustrialEngineeringCompressed airEnergy efficiencyROIReturn on InvestmentLaser cutting
View all jobs at Purity Gas

About Purity Gas

LinkedInVisit site

Significantly reduce your nitrogen gas costs

Industry
Industrial Machinery Manufacturing
Company size
11-50 employees
Founded
2017
Headquarters
Ancaster, Ontario
LinkedIn followers
1,766

WHO WE ARE Purity Gas is the industry leader in nitrogen gas generation solutions; a cost reducing alternative to traditional bulk or bottled nitrogen supply. We are a fiercely passionate solutions-based organization fueled by innovation, continuous improvement and team collaboration. We are passionate about contributing to the success of other businesses, our economy and our environment. It’s vitally important to us that our work has a direct positive influence on these objectives. WHAT WE DO We keep our clients competitive by contributing to their financial and operational goals. We equip our clients with engineered technology solutions that empower nitrogen users to produce and store their own supply of high purity nitrogen gas, one of the most widely used process gasses in the world. Purity Gas engineers and delivers cutting edge technology solutions that typically save our clients 90% over traditional supply sources. WHY WE DO IT For decades, the industrial gas business has remained unchanged and unchallenged. Due to the lack of competition and threat, the gas supply industry has become complacent in innovation, cost competitiveness and customer service. We choose to challenge the status quo. At Purity Gas, we strive to keep our clients competitive by contributing to their financial and operational goals. Our projects create local jobs and economic prosperity. Our clients are reinvesting their savings back into their businesses; they’re hiring more staff, increasing production volumes and becoming even more competitive on a global scale. Nitrogen generation is simply the answer to ‘what we do’ . What we’re fiercely passionate about is ‘why we do it’.

Offices: 1469 Sandhill Drive, 10, Ancaster, Ontario L9G 0H7, CA

NitrogenGasIndustrial gasIndustrialEngineeringCompressed airEnergy efficiencyROIReturn on InvestmentLaser cutting
View all jobs at Purity Gas

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