Job Summary The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical func…
Skills: Traffic Management, Creative Operations, Multi-channel Trafficking, Digital Media, Traditional Media
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Full-time
bachelor degree
Posted 2d ago
~40 hrs/week
Responsibilities
The Traffic Manager is responsible for the end-to-end trafficking of creative assets across complex multi-channel accounts to ensure accurate and timely media delivery. This includes managing creative intake, performing quality assurance on files, and coordinating with media partners and internal teams.
Requirements
Candidates need 2-5+ years of experience in traffic management or creative operations within an agency environment. Proficiency in Smartsheet, Basecamp, and a deep understanding of media specifications across digital and traditional channels are required.
Full job description
Job Summary The Traffic Manager is responsible for the accurate, timely, and efficient trafficking of creative assets across a highly complex, large-scale, multi-channel account portfolio. This role plays a critical function in ensuring media buys are fulfilled correctly and on schedule across traditional and digital channels, while serving as a strong collaborator with Account Management, Media, Production, and external partners.
The ideal candidate brings deep hands-on traffic management experience, strong operational rigor, and excellent communication skills. This role may include light project management support, particularly in coordinating timelines, approvals, and cross-functional handoffs, but the primary focus is traffic execution and oversight.
Responsibilities
Lead end-to-end trafficking of creative assets for a highly complex, multi-channel account, ensuring accuracy, compliance, and on-time delivery
Traffic assets across traditional and digital channels, including but not limited to: Broadcast, Digital & Programmatic, Paid Search, Paid Social, YouTube / Online Video, OOH, Print, and Site Direct
Partner closely with Account Management and Media teams to obtain and clarify direction related to markets, messaging, assets, run dates, and specifications
Generate and manage Creative IDs, file naming conventions, and asset tracking to support reporting, dashboards, and audits
Input and maintain accurate trafficking details within Media Insertion Orders (MIOs) and related systems
Coordinate internal and external approvals prior to releasing traffic instructions to media partners and vendors
Proactively identify risks, gaps, or timing issues and communicate solutions early to project teams
Collaborate effectively across disciplines to ensure smooth handoffs and shared accountability
Support light project management needs as required, including timeline coordination and status communication
Ensure adherence to partner SLAs, internal processes, and quality standards
Demonstrated ability to manage multiple priorities and deadlines with exceptional attention to detail
Strong written and verbal communication skills, with the ability to collaborate effectively across teams
Required platform experience:
Smartsheet
Basecamp
Strong understanding of agency workflows and cross‑functional dependencies
Key Responsibilities
Creative Intake Stewardship: Manage the intake process for all creative requests, ensuring forms are complete, accurate, and clearly scoped for delivery.
Creative Trafficking Execution: Process final creative assets and traffic them directly to media partners, ensuring all files meet required specs, formats, and deadlines.
Timeline Coordination: Partner with the Project Manager to stay in sync on production schedules, helping ensure deliverables are sent out in lockstep with broader timelines.
Delivery QA: Review final creative to confirm file readiness (naming conventions, formatting, file types, and specs) prior to trafficking to media partners.
Documentation & Tracking: Maintain detailed trafficking logs and delivery records, updating stakeholders on file status and delivery confirmation.
Cross-Functional Communication: Serve as the operational bridge between Project Management, Creative, and external media contacts to ensure clarity and accuracy in all outbound creative distribution.
Problem-Solving: Proactively flag and resolve trafficking challenges such as unclear specs, missing assets, or media changes.
Qualifications
2–5 years of experience in traffic management, creative operations, or production coordination within an advertising or marketing environment.
Strong understanding of media and creative specs across multiple formats (digital, OOH, print, broadcast).
Experience working with structured intake and trafficking processes.
Exceptional attention to detail and ability to juggle high volumes of deliverables with accuracy.
Proficiency with tracking tools or project management platforms.
Clear communicator, both internally with teams and externally with media partners.
Preferred Skills
Experience trafficking creative across multiple channels simultaneously
Familiarity with media plans and insertion orders
Ability to quickly learn new systems and spec guidelines
Preferences
Bachelor’s degree or equivalent professional experience
Experience working in hybrid Traffic / Project Management environments
Comfort operating in fast‑paced, deadline‑driven client settings
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The [company] is an Equal Opportunity Employer.
We’re the multi-unit and franchise marketing experts. Dallas-based, independent agency since 1981.
Industry
Advertising Services
Company size
201-500 employees
Founded
1981
Headquarters
Dallas, Texas
LinkedIn followers
17,560
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity.
As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
Offices: 147 Manufacturing St, Dallas, Texas 75207, US
We’re the multi-unit and franchise marketing experts. Dallas-based, independent agency since 1981.
Industry
Advertising Services
Company size
201-500 employees
Founded
1981
Headquarters
Dallas, Texas
LinkedIn followers
17,560
Since 1981, Moroch has been the multi-unit and franchise marketing experts. Headquartered in Dallas, TX, we build brands through our local market insights, strategy, multicultural understanding, data and creativity.
As an independent agency, we help our clients, including McDonald’s, Six Flags, Planet Fitness, Midas and more, create connections that last.
Offices: 147 Manufacturing St, Dallas, Texas 75207, US