Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE At Macadam, we've built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing. Our produ…
Skills: Product Management, Mobile App Strategy, Data Fluency, User Validation, Behavioral Science
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE At Macadam, we've built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn their daily steps into positive habits for health, wellbeing, and sustainability. …
Skills: Python, SQL, BigQuery, GCP, Dbt
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE At Macadam, we've built an app that rewards people for walking. With over 16 million users across France, Spain, and Italy, we help people turn their daily steps into real rewards — cash, prizes, and partner o…
Skills: Paid User Acquisition, Media Mix Management, ROAS Optimization, Creative Testing, Performance Analysis
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE At Macadam, we've built an app that rewards people for walking. With over 16 million users across France, Spain, and Italy, we help people turn their daily steps into real rewards — cash, prizes, and partner o…
Skills: Paid User Acquisition, ROAS Optimization, Media Mix Management, Performance Analysis, Creative Briefing
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE We built an app that rewards people for walking. Almost 15 million users worldwide, teams growing fast in Barcelona and Paris, and a product that genuinely changes how people move through their day. We're look…
Skills: Outbound Sourcing, Headhunting, Boolean Search, LinkedIn Recruiter, Candidate Screening
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE At Macadam, we've built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn their daily steps into positive habits for health, wellbeing, and sustainability. …
Skills: TypeScript, NestJS, PostgreSQL, Google Cloud Platform, Redis
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE Macadam is a movement powered by over 14 million users who walk every day with us. We’re here to make walking more rewarding, engaging, and consistent - not just a habit, but something people genuinely enjoy. …
Skills: TypeScript, Node.js, NestJS, PostgreSQL, Redis
Barcelona, Catalonia, Spain · Hybrid
WHO WE ARE Macadam is a movement powered by over 14 million users who walk every day with us. We’re here to make walking more rewarding, engaging, and consistent - not just a habit, but something people genuinely enjoy. …
Skills: TypeScript, Node.js, NestJS, PostgreSQL, Redis
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Own the mid- to long-term strategy for a product squad, leading initiatives from discovery and validation through to launch and analysis. Drive user engagement and retention by designing gamified experiences and managing agile delivery with technical teams.
Requires over 5 years of mobile product management experience with a proven track record of driving measurable growth and engagement. Must possess strong data fluency and the ability to design behavioral mechanics based on user research.
At Macadam, we've built an app that rewards people for walking. With over 15 million users worldwide, we help individuals turn daily steps into positive habits that improve both health and wellbeing.
Our product sits at the intersection of gamification, lifestyle, and wellbeing, and our distinctive visual universe is a core element of our identity: colorful, playful, character-driven, and deeply rooted in mobile gaming aesthetics.
As Senior Product Manager at Macadam, you'll own one of the most strategic areas of our product and drive it from discovery through launch and beyond. This isn't a role for someone who waits for a spec — you'll challenge requirements, propose better solutions, and self-start the validation work needed to ship with confidence. You'll balance multiple initiatives at once without losing quality, treat data as the foundation of every decision, and act as a strong internal voice for the user even when business priorities push the other way. If you're a builder who wants real ownership over outcomes — not just outputs — and you're excited to shape how millions of people experience walking every day, this is your seat.
This role is based in Barcelona. We're looking for candidates who are already living in the city or ready to relocate.
Own mid- to long-term strategy for your product squad, and contribute meaningfully to company-level product strategy and OKR planning.
Lead initiatives end-to-end — from discovery and validation through launch and post-launch analysis — solving complex product problems that span multiple areas of the app.
Self-start user validation before building; never ship blind. Drive engagement and retention improvements while consistently raising the bar on user experience.
Define success metrics and set up measurement alongside every feature, not as an afterthought — and challenge data conclusions that don't hold up.
Model business cases, understand Macadam's monetisation levers, and make trade-offs between short-term wins and long-term value.
Design engagement loops and gamified experiences intentionally, using behavioural science to build healthy habits without being manipulative.
Operate as an embedded member of your squad — co-owning agile rituals (sprint planning, backlog grooming, retrospectives) and coordinating day-to-day delivery with tech leads and QA to keep work shipping on time and at quality.
Challenge engineering on technical choices when product requirements aren't met, and translate emerging tech trends into product opportunities.
Do what it takes to move the product forward — stepping outside the traditional PM remit when needed, whether that's rolling up your sleeves on copy or digging into the data yourself.
Lead cross-functional planning conversations, mentor junior PMs, and influence product decisions beyond your immediate squad.
Manage a high workload across multiple simultaneous initiatives without losing quality or momentum.
5+ years of Product Management experience in mobile apps.
Track record of owning complex product areas end-to-end and driving measurable outcomes in engagement, retention, or growth.
Strong data fluency: comfortable defining metrics, running experiments, and challenging conclusions that don't hold up.
Proven ability to work directly with engineering on technical trade-offs and dependencies.
Experience designing behavioural/engagement mechanics (loops, rewards, progression) grounded in real user research, not guesswork.
Comfortable operating with autonomy and ambiguity — you propose the plan, you don't wait for one.
Fluent in English; proficiency in Spanish or French is a strong plus.
Experience mentoring or informally leading other PMs.
Background in gaming, gamified or health/fitness consumer products at scales.
Passion for behavioural design and habit-formation products.
Be part of a mission-driven company making a tangible difference in people's lives, one step at a time.
Real ownership: shape product decisions that reach 15+ million users worldwide.
Opportunities for professional growth, learning, and international exposure.
A supportive, talented, and passionate international team.
Offices in the heart of Barcelona.
Meal voucher.
Wellness allowance (powered by Urban Sports).
Private healthcare (Alan).
Hybrid working culture with international flexibility.
4 Macadam holiday days.
Friday Team lunch.
Company events and offsites.
We don't just talk about change - we walk it.
Our principles:
Make it happen - take ownership, drive outcomes that matter.
Build together, win together - support and challenge each other to go further.
Trust the data - decide clearly, act confidently, measure what counts.
Build for people - design with empathy, simplicity, real humans in mind.
Think bigger - set the bar high, push boundaries, imagine better ways.
Want to see what we're about? Check out our website, Linkedin and Instagram page.
Unleash Your Awesome: The Social App Powering You Off Your Couch
We are building one of Europe's most ambitious technology companies. Our mission: to fight physical inactivity, one of the greatest public health challenges of the 21st century. Modern life has been designed to make us walk less and less. Elevators, cars, food delivery, remote work, endless screen time — everything pushes us toward inactivity. At Macadam, we are building the opposite. We reward the simplest, most natural and most accessible form of physical activity: walking. And it works. Macadam users increase their walking time by more than 30%. Today, more than 15 million people use Macadam, and the app consistently ranks among the most downloaded apps in France, Spain, Italy, Germany and the United Kingdom. From our headquarters in Barcelona, a team of 40 international talents is building a platform capable of positively impacting the lives of hundreds of millions of people. But we're just getting started. Our goal is clear: reach 100 million users within the next five years and become the world's leading platform for motivating people to be more physically active. We believe in products that change behavior. We believe in fast execution. We believe in bold ideas. We believe Europe can build global technology champions. If you want to work on a product used by millions of people, tackle a global challenge, and help build the next European tech success story, we'd love to hear from you. 🚀 We're hiring.
Offices: Avenida Diagonal, 472, PLANTA 6, PUERTA 4, Barcelona, Catalonia 08006, ES · 37, Rue des Mathurins, Paris, Île-de-France 75008, FR
View all jobs at MacadamUnleash Your Awesome: The Social App Powering You Off Your Couch
We are building one of Europe's most ambitious technology companies. Our mission: to fight physical inactivity, one of the greatest public health challenges of the 21st century. Modern life has been designed to make us walk less and less. Elevators, cars, food delivery, remote work, endless screen time — everything pushes us toward inactivity. At Macadam, we are building the opposite. We reward the simplest, most natural and most accessible form of physical activity: walking. And it works. Macadam users increase their walking time by more than 30%. Today, more than 15 million people use Macadam, and the app consistently ranks among the most downloaded apps in France, Spain, Italy, Germany and the United Kingdom. From our headquarters in Barcelona, a team of 40 international talents is building a platform capable of positively impacting the lives of hundreds of millions of people. But we're just getting started. Our goal is clear: reach 100 million users within the next five years and become the world's leading platform for motivating people to be more physically active. We believe in products that change behavior. We believe in fast execution. We believe in bold ideas. We believe Europe can build global technology champions. If you want to work on a product used by millions of people, tackle a global challenge, and help build the next European tech success story, we'd love to hear from you. 🚀 We're hiring.
Offices: Avenida Diagonal, 472, PLANTA 6, PUERTA 4, Barcelona, Catalonia 08006, ES · 37, Rue des Mathurins, Paris, Île-de-France 75008, FR
View all jobs at Macadam