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Lincoln Technology Solutions logoLincoln Technology Solutions

VP of Business Development & Strategic Growth

Cary, North Carolina, United States · On-site

Senior+

Vice President Business Development and Strategic Growth Position Summary The Vice President in this role is responsible for developing and executing the company’s strategic sales growth initiatives with a primary …

Skills: Strategic Sales Growth, Market Expansion, Customer Diversification, Sales Leadership, Pipeline Management

Lincoln Technology Solutions logo

VP of Business Development & Strategic Growth

Lincoln Technology Solutions

Cary, North Carolina, United States • On-site

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Senior+

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  • Full-time
  • Medical Insurance, Dental Insurance, Vision Insurance, 401(k) With Company Match, Paid Time Off, Company Holidays
  • Posted 12d ago
  • ~40 hrs/week

Responsibilities

Lead the development and execution of strategic sales initiatives to expand into new markets and diversify the customer base. Build and scale a high-performing business development organization while managing the sales pipeline and revenue targets.

Requirements

Requires 10-15+ years of B2B technology sales experience, including at least 5 years leading commercial organizations and a history of closing $1M+ opportunities. Must have an engineering-oriented technical background and experience selling engineered products to OEMs.

Full job description

Vice President Business Development and Strategic Growth

Position Summary

The Vice President in this role is responsible for developing and executing the company’s strategic sales growth initiatives with a primary focus on new market expansion, customer diversification, and sustainable revenue growth. This executive leader will build and lead a high-performing sales and business development organization, establish scalable processes and performance metrics, and partner cross-functionally to drive market penetration and long-term customer value.

The VP will combine strategic leadership with operational execution, using data-driven decision-making to identify growth opportunities, improve sales effectiveness, and ensure accountability against revenue and diversification goals.

Key Responsibilities

Strategic Growth & Market Expansion

  • Develop and execute a comprehensive sales strategy aligned with corporate growth objectives. 
  • Identify and penetrate new markets, industries, geographic regions, and customer segments. 
  • Drive customer diversification initiatives to reduce concentration risk and expand revenue streams. 
  • Evaluate market trends, competitive landscape, and emerging opportunities to position the company for long-term growth.
  • Create pricing and margin structure to drive profitable growth 
  • Collaborate with executive leadership to define annual and multi-year revenue targets and growth plans. 
  • Establish strategic partnerships and business development initiatives that support expansion goals. 

Sales Leadership & Team Development

  • Build, lead, and scale a high-performing sales and business development organization. 
  • Recruit, hire, onboard, and retain top sales talent. 
  • Coach, mentor, and develop sales leaders and team members to improve performance and leadership capability. 
  • Establish clear performance expectations, accountability measures, and career development plans. 
  • Create and manage compensation plan for sales to incent growth.
  • Foster a culture of collaboration, customer focus, accountability, and continuous improvement. 
  • Lead regular pipeline reviews, forecast meetings, and strategic account planning sessions. 

Revenue Generation & Pipeline Management

  • Own sales pipeline development, forecasting accuracy, and achievement of revenue targets. 
  • Work with Marketing/Product Management to build sales funnel to support sales growth through trade shows, email campaigns, and market research. 
  • Implement scalable sales processes, methodologies, and best practices to improve conversion rates and sales velocity. 
  • Ensure disciplined opportunity management through CRM utilization and reporting standards. 
  • Drive strategic account growth and executive-level customer engagement. 
  • Partner with marketing engineering and operations teams to align lead generation, customer acquisition, and customer retention efforts. 

Data Analytics & Performance Metrics

  • Develop and maintain KPI dashboards and reporting frameworks to measure progress toward growth objectives. 
  • Establish metrics related to: 
    • Revenue growth 
    • New customer acquisition 
    • Customer diversification 
    • Pipeline health 
    • Market penetration 
    • Sales productivity 
    • Win/loss analysis 
    • Forecast accuracy 
  • Use data analytics to identify trends, risks, and opportunities and adjust strategy accordingly. 
  • Provide regular executive reporting and board-level updates on sales performance and strategic initiatives. 

Cross-Functional Leadership

  • Partner with Engineering, Operations, Finance, Marketing, and Executive Leadership to ensure alignment between sales strategy and organizational objectives. 
  • Support pricing strategy, contract negotiations, and strategic customer engagements. 
  • Provide market intelligence and customer feedback to influence product/service development and operational priorities. 
  • Serve as a key contributor to overall business strategy and organizational planning.

 Experience Required

  • 10-15+ years in B2B technology sales/business development 
  • At least 5 years leading commercial organizations 
  • Experience selling engineered products—not catalog products 
  • History of creating new markets 
  • Experience selling into large/small OEMs 
  • Proven ability to close $1M+ opportunities 
  • Experience building and leading national or global sales teams 
  • Engineering-oriented technical sales background 
  • Experience working with international suppliers and manufacturers 

Industry Experience (at least two desired)

  • Medical Devices
  • Industrial Automation
  • Military / Defense Electronics
  • Commercial Aviation
  • Broadcast / Professional Video
  • Heavy Equipment / Agriculture
  • Transportation
  • Embedded Computing
  • Semiconductors
  • Display Technology (ideal but not required)
  • Optics / Imaging

Technical Knowledge

Strong understanding of:

  • Display technologies
  • Embedded systems
  • Electronics manufacturing
  • Contract manufacturing
  • Supply chains
  • NPI process
  • Engineering development cycles
  • Product roadmaps
  • Voice of Customer
  • Value selling
  • Design-win selling

Travel Requirements

This role requires approximately 25–30% travel to support customers, attend industry trade shows, develop strategic partnerships, and strengthen executive customer relationships.

Compensation & Benefits

 Market-competitive executive compensation package including: 

  • Base salary 
  • Performance-based bonus opportunity 
  • Comprehensive medical, dental, and vision insurance 
  • 401(k) with up to 6% company match 
  • Paid Time Off, company holidays and floating holidays
  • Additional executive benefits commensurate with experience

Related keywords

B2B TechnologyOEMMedical DevicesIndustrial AutomationDefense ElectronicsCommercial AviationEmbedded ComputingSemiconductorsDisplay TechnologyOpticsImagingNPI ProcessSupply ChainElectronics ManufacturingContract ManufacturingVoice Of Customer

About Lincoln Technology Solutions

LinkedInVisit site

Your Vision. Our Displays.

Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
51-200 employees
Founded
2013
Headquarters
Cary, North Carolina
LinkedIn followers
1,154

Founded in 2013, Lincoln Technology Solutions (LTS) is an advanced display design and manufacturing partner, specializing in custom LCD, Mini-LED, and OLED solutions for medical, broadcast, in-flight entertainment, drone, agriculture, automotive, and emerging applications. Built on a deep engineering mindset, LTS was founded to solve a simple but persistent problem: off-the-shelf displays rarely fit real-world requirements. 𝐎𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫𝐬: → Relentless pursuit of advanced LCD, Mini-LED, and OLED technologies → Ultra-high-brightness displays reaching 5000+ nits → Cinematic-grade color gamut, true blacks, and precision grayscale accuracy 𝐎𝐮𝐫 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫𝐬: → We solve hard display problems. → Speed to prototype. Speed to market. → Innovation-led, customer-driven engineering 𝐎𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: → 10+ industry-first innovations → 50+ custom design wins → 900K+ units shipped worldwide

Offices: 111 Corning Rd, Suite 116, Cary, North Carolina 27518, US · 111 Corning Rd, Suite 116, Cary, North Carolina 27518, US

Hardware EngineeringLCD AssemblyHigh Bright Custom LCDsLCD SourcingPCB DesignLocal Dimming Technologyand Custom LCD Design and ManufacturingHigher EducationElectronicsConsulting
View all jobs at Lincoln Technology Solutions

About Lincoln Technology Solutions

LinkedInVisit site

Your Vision. Our Displays.

Industry
Appliances, Electrical, and Electronics Manufacturing
Company size
51-200 employees
Founded
2013
Headquarters
Cary, North Carolina
LinkedIn followers
1,154

Founded in 2013, Lincoln Technology Solutions (LTS) is an advanced display design and manufacturing partner, specializing in custom LCD, Mini-LED, and OLED solutions for medical, broadcast, in-flight entertainment, drone, agriculture, automotive, and emerging applications. Built on a deep engineering mindset, LTS was founded to solve a simple but persistent problem: off-the-shelf displays rarely fit real-world requirements. 𝐎𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫𝐬: → Relentless pursuit of advanced LCD, Mini-LED, and OLED technologies → Ultra-high-brightness displays reaching 5000+ nits → Cinematic-grade color gamut, true blacks, and precision grayscale accuracy 𝐎𝐮𝐫 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐨𝐫𝐬: → We solve hard display problems. → Speed to prototype. Speed to market. → Innovation-led, customer-driven engineering 𝐎𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬: → 10+ industry-first innovations → 50+ custom design wins → 900K+ units shipped worldwide

Offices: 111 Corning Rd, Suite 116, Cary, North Carolina 27518, US · 111 Corning Rd, Suite 116, Cary, North Carolina 27518, US

Hardware EngineeringLCD AssemblyHigh Bright Custom LCDsLCD SourcingPCB DesignLocal Dimming Technologyand Custom LCD Design and ManufacturingHigher EducationElectronicsConsulting
View all jobs at Lincoln Technology Solutions

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