Chicago, Illinois, United States · On-site
$119k–$155k/yr
Who We Are Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we en…
Skills: Earned Media Strategy, Public Relations, Media Relations, Consumer Brand Strategy, Crisis Management
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Lead the development and execution of integrated earned media campaigns for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. Counsel senior executives on media positioning and maintain high-level relationships with national and digital media outlets.
Requires 8+ years of PR experience with a proven track record of securing top-tier media placements for major consumer brands. Must possess deep expertise in CPG and lifestyle sectors and experience managing celebrity partnerships and high-profile brand initiatives.
Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.
About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.
The ideal candidate thrives on the thrill of a compelling story, excels at building and nurturing media relationships, and lives and breathes pop culture, media trends, and the cultural zeitgeist. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.
About You:
You’re a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, and news media—and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.
Passionate about pop culture, food, and lifestyle trends, you have your finger on the pulse of what's next. You know where brand and consumer conversations intersect and have successfully positioned brands at the center of major cultural moments, bringing creativity and cultural resonance to the forefront.
Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of the curve. You understand how and where to place top-tier stories—from thought leadership to breakthrough brand campaigns that capture the cultural zeitgeist.
A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.
Salary Range: $119,000 USD – $155,000 USD
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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IPG DXTRA is the world’s most diverse communications network. We bring experts in PR, branding, digital, experiential, influencer and entertainment together to deliver creative, meaningful and stand-out answers.
Offices: New York, 10022, US
IPG DXTRA is the world’s most diverse communications network. We bring experts in PR, branding, digital, experiential, influencer and entertainment together to deliver creative, meaningful and stand-out answers.
Offices: New York, 10022, US
