Chicago, Illinois, United States · On-site
$120k–$145k/yr
Ruder Finn is seeking a Vice President, Influencer Strategy to join our growing Digital (DIG) practice, supporting our healthcare and pharma clients. In this role, you will be a strategic, client-facing leader responsibl…
Skills: Influencer strategy, Healthcare marketing, Pharmaceutical marketing, Client management, Strategic planning
New York, New York, United States · On-site
$50k–$68k/yr
Ruder Finn is one of the world’s leading independent communications agencies, built around a What’s Next mindset — a culture of curiosity, creative thinking, and constant exploration. At the heart of that approach is our…
Skills: Data analytics, Artificial intelligence, Generative AI, Data visualization, Tableau
Chicago, Illinois, United States · Hybrid
$80k–$95k/yr
At Ruder Finn, Brand Experience (BX) is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. …
Skills: Account Management, Integrated Marketing Communications, Client Counseling, Earned Media Strategy, Influencer Marketing
New York, New York, United States · Hybrid
$83k–$95k/yr
Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pushes what’s next. The agency c…
Skills: Internal Communications, Employee Engagement, Change Communications, Project Management, Client Relationship Management
Mumbai City, Maharashtra, India · On-site
Why Ruder Finn India? At Ruder Finn, we don't just do PR - we shape what's next. Here's why you'll love being part of our story: •Tech at the core: Whether it's healthcare, consumer, or corporate, we bring a tech-first l…
Skills: Public relations, Client servicing, Project management, Media relations, Digital-first campaigns
New York, New York, United States · Hybrid
$90k–$125k/yr
RF Studio53 (www.rfstudio53.com) is a cutting-edge creative studio based in New York, dedicated to crafting meaningful and unforgettable visual experiences. From stunning graphic designs to captivating moving images and …
Skills: AI Video Production, Adobe Premiere Pro, Creative Direction, Video Editing, Prompt Engineering
Mumbai City, Maharashtra, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Public Relations, Media Relations, Communications, Storytelling, Client Management
Mumbai City, Maharashtra, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Public relations, Media relations, Storytelling, Content writing, Press release writing
Mumbai City, Maharashtra, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Public relations, Communications, Media relations, Writing, Storytelling
New York, New York, United States · Hybrid
$75k–$95k/yr
Peppercomm, a Ruder Finn company, is an award-winning, strategic, integrated communications and marketing agency headquartered in New York City. With 30 years of expertise serving blue chip and breakout clients, the firm…
Skills: Account Management, Media Relations, Strategic Communications, Public Relations, Content Creation
Chicago, Illinois, United States · Hybrid
$55k–$68k/yr
RF Studio53 (www.rfstudio53.com) is a cutting-edge creative studio based in New York, dedicated to crafting meaningful and unforgettable visual experiences. From stunning graphic designs to captivating moving images and …
Skills: Project management, Client service, Public relations, Communications, Digital marketing
Chicago, Illinois, United States · Hybrid
$90k–$150k/yr
We are seeking a highly experienced Senior Workday Manager to lead the strategy, governance, optimization, and global support of our Workday platform. This senior role will serve as the primary Workday leader, partnering…
Skills: Workday, Strategic planning, Governance, Platform administration, Configuration
Gurgaon, Haryana, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Client Servicing, Project Management, Media Relations, Digital Campaigns, Storytelling
Chicago, Illinois, United States · Hybrid
$95k–$120k/yr
At Ruder Finn, Brand Experience (BX) is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. …
Skills: Account Management, Project Management, Budgeting, Scope Management, Integrated Marketing Communications
Chicago, Illinois, United States · Hybrid
$67k–$80k/yr
At Ruder Finn, Brand Experience is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. We be…
Skills: Account Coordination, Media Relations, Project Management, Writing, Research
Chicago, Illinois, United States · Hybrid
$160k–$240k/yr
At Ruder Finn, Brand Experience (BX) is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. …
Skills: Integrated Marketing Communications, Client Relationship Management, Brand Strategy, Earned Media, Influencer Marketing
Gurgaon, Haryana, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Press Material Drafting, Media Relations, Storytelling, Client Management, Media Tracking
Mumbai City, Maharashtra, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Client Servicing, Project Management, Media Relations, Digital Campaigns, Storytelling
Gurgaon, Haryana, India · On-site
About Ruder Finn India: Ruder Finn is one of the world’s largest independent communications agencies. Born in New York in 1948 with a restless ‘What’s Next’ spirit that still drives us today, it was one of the first PR a…
Skills: Press Material Drafting, Media Relations, Storytelling, Coverage Tracking, Client Management
Chicago, Illinois, United States · Hybrid
$57k–$67k/yr
At Ruder Finn, Brand Experience is where bold ideas meet business impact. We create integrated campaigns that connect brands with people through culture, creativity, earned influence, and unforgettable experiences. We be…
Skills: Account Coordination, Media Relations, Project Management, Writing, Research
Chicago, Illinois, United States • On-site
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The Vice President will lead influencer strategy and programs for healthcare and pharma clients, overseeing the full lifecycle from audience insights to campaign measurement. They will serve as a senior client contact, managing relationships and ensuring operational excellence while collaborating across internal teams.
Candidates must have at least 8 years of experience in influencer strategy, specifically within the healthcare or pharmaceutical sectors. A bachelor's degree in a relevant field is preferred, along with a proven track record of navigating complex regulatory environments.
Ruder Finn is seeking a Vice President, Influencer Strategy to join our growing Digital (DIG) practice, supporting our healthcare and pharma clients. In this role, you will be a strategic, client-facing leader responsible for developing and overseeing influencer strategies and programs across multiple clients. The VP will be accountable for the strategic and operational excellence of influencer programs, quality of client service, account profitability, organic growth and new business development.
This individual will bring deep healthcare and pharma experience, with a clear understanding of how influencers, HCPs, patients, caregivers, and online communities influence health conversations and decision-making. They will understand how influencer strategy connects with social, earned media, paid media, digital, experiential, partnerships, content and broader integrated communications. They will provide senior-level counsel across the full influencer lifecycle, including audience and cultural insights, creator strategy and identification, vetting, creative development, content strategy, activation, amplification, optimization and measurement.
As a VP, you will lead and develop teams, strengthen Ruder Finn's influencer capabilities and collaborate closely with colleagues across strategy, creative, media relations, social, digital, analytics, paid media and other specialty areas.
Serve as a senior client contact, consistently providing excellent client/stakeholder management
Provide senior level influencer strategy counsel across assigned client relationships
Develop and oversee strategic influencer and creator programs that connect client priorities to audience needs, communities, brand narratives and measurable business objectives
Translate complex client challenges into clear social and influencer strategies, providing a strong point of view on the role creators and communities can play within broader integrated communications programs
Lead the development of branded and unbranded influencer strategies involving HCPs, KOLs, patients, caregivers, advocates, experts and relevant health communities, and provide senior oversight for campaign-based, always-on and ambassador-style creator programs
Demonstrate a deep understanding of clients' businesses, audiences, competitive landscapes, industries and key stakeholders in order to provide proactive and relevant counsel
Lead senior-level client meetings, confidently presenting and defending recommendations while influencing decisions and guiding clients through complex or changing situations
Partner closely with MLR and communication stakeholders to guide influencer programs through appropriate review and approval processes
Maintain working knowledge of relevant FDA, FTC, adverse event reporting, privacy and platform considerations as they relate to influencer programs
Help establish client program goals, success measures and strategic frameworks and manage teams against those expectations
Provide senior guidance on creator identification and selection, evaluating strategic relevance, credibility, audience composition and quality, engagement, content fit, cultural alignment and potential impact
Build and maintain relationships across the creator and talent ecosystem, including creators, agents, managers, representatives, platform partners and other relevant industry contacts.
Provide senior oversight across creator outreach, relationship development, briefing, content development, activation and campaign optimization
Guide the development of creator briefs that establish clear brand, communications and business objectives while preserving the authenticity and creative flexibility necessary for effective creator storytelling
Oversee approaches to creator deliverables, compensation, usage rights, exclusivity, content approvals and paid amplification in partnership with appropriate internal and client stakeholders
Partner with analytics team to define meaningful KPIs and evaluate audience quality, engagement, content performance, conversation, awareness, consideration, traffic, conversion and other relevant outcomes
Translate campaign performance into clear client insights, articulating what worked, what was learned, what should change and how those learnings should inform future strategy
Provide leadership for influencer campaigns, creator-led events, product launches, brand experiences and other integrated programs
A minimum of 8+ years working in the influencer strategy space with significant experience in the healthcare and pharma industries
Bachelor’s degree in advertising, communications, public relations, marketing, or a related field preferred
Deep expertise in influencer and creator strategy, with a strong understanding of the creator ecosystem, social platforms, audience behavior, cultural trends, creator identification, brand safety, content strategy, amplification, and measurement, and the unique considerations of healthcare and regulated communications
Proven ability to serve as a strategic counselor to clients, translating complex business and communications objectives into clear, integrated influencer strategies and confidently presenting recommendations to senior stakeholders
Demonstrated success leading complex, multi-channel influencer programs for healthcare, pharmaceutical, consumer health, or related clients, with the ability to connect creator marketing to earned media, social, paid, digital, experiential, partnerships, and broader integrated communications
Commercial and entrepreneurial mindset, with a track record of identifying opportunities to grow existing business, contributing to new business development, shaping compelling proposals, and balancing creative ambition with scope, budget, and profitability
Proven ability to navigate healthcare and pharmaceutical content review processes in partnership with medical, legal, regulatory, compliance, and communication stakeholders.
The anticipated salary range for this position, at the time of posting, is $120,000 - $145,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefits also are available by the company.
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
We make a science of communication, combining wit and wisdom with proven communications discipline. #witandwisdom
We’re an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in London, San Francisco and Singapore. A member of the Ruder Finn Group of companies, we offer the high touch service and nimbleness of a boutique with the depth and breadth of a global powerhouse. Visit www.peppercomm.com or follow us @Peppercomm to learn more.
Offices: 425 E 53rd St, New York, NY 10022, US
We make a science of communication, combining wit and wisdom with proven communications discipline. #witandwisdom
We’re an award-winning strategic, integrated communications and marketing agency headquartered in New York City with offices in London, San Francisco and Singapore. A member of the Ruder Finn Group of companies, we offer the high touch service and nimbleness of a boutique with the depth and breadth of a global powerhouse. Visit www.peppercomm.com or follow us @Peppercomm to learn more.
Offices: 425 E 53rd St, New York, NY 10022, US
