SEO & GEO CONTENT SPECIALIST If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America, an…
Skills: SEO Writing, Generative Engine Optimization, Content Strategy, Backlink Building, Keyword Research
Content Writer – SEO & AI Search If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America…
Skills: SEO Writing, Content Strategy, Backlink Building, Generative Engine Optimization, Keyword Research
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully-remote, 380-person company that has most of our team in India and the Philippines. A few years ago Fresh Prin…
Skills: Quantity takeoff, Estimating, MeasureSquare 8, Microsoft Excel, Blueprint reading
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully-remote, 380-person company that has most of our team in India and the Philippines. A few years ago Fresh Prin…
Skills: Quantity takeoff, Estimating, MeasureSquare 8, Microsoft Excel, Blueprint reading
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh P…
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 380-person company that has most of our team in India and the Philippines. A few years ago, Fresh Pri…
Skills: Account Management, Customer Success, Requirement Gathering, Order Coordination, English Communication
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company that has most of our team in India and the Philippines. A few years ago, Fresh Pri…
Be a Critical Member of Fresh Prints' Production Team Fresh Prints is a New York-based custom apparel startup. We work with incredible students across the US and support them in building apparel businesses at their schoo…
Skills: Adobe Illustrator, Adobe Photoshop, Production artwork, Vector graphics, Print production
Support the Order Processing team for a New York-based Startup! Fresh Prints is a New York-based custom apparel startup. We find incredible students and give them training and support to build the business at their schoo…
Skills: Operations, Logistics, Analytical skills, Organizational skills, Communication skills
Support the Order Processing team for a New York-based Startup! Fresh Prints is a New York-based custom apparel startup. We find incredible students and give them training and support to build the business at their schoo…
Skills: Operations, Logistics, Analytical skills, Organizational skills, Decision making
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 380-person company that has most of our team in India and the Philippines. A few years ago, Fresh Pri…
Skills: Customer Success, Account Management, Project Coordination, Production Management, Communication
Be a Critical Member of Fresh Prints' Production Team Fresh Prints is a New York-based custom apparel startup. We work with incredible students across the US and support them in building apparel businesses at their schoo…
Skills: Adobe Illustrator, Adobe Photoshop, Production artwork, Vector graphics, Print production
Support a multi-million dollar business' supply-chain & logistics team Fresh Prints is a New York-based custom apparel company helping thousands of student entrepreneurs build successful businesses across the United Stat…
Customer Growth Marketing Manager For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the follow…
Printer Relationship Management Associate Level 1: Fresh Prints is a New York-based custom apparel company helping thousands of student entrepreneurs build successful businesses across the United States. Behind every ord…
Lifecycle & Email Marketing Manager Fresh Prints' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer …
Support a multi-million dollar business' supply-chain & logistics team Fresh Prints is a New York-based custom apparel startup. We work with talented student entrepreneurs and provide the working capital, training, and s…
Skills: Written Communication, Verbal Communication, Attention To Detail, Organizational Ability, Problem-solving
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh P…
About Frontier Frontier is a subsidiary of Fresh Prints. Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh P…
Lifecycle & Email Marketing Manager Fresh Prints' email channel is our oldest and highest-potential channel — and the one we've leveraged the least. We've built a strong technical foundation, but we're missing the layer …
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Full-time
2-Month Paid Sabbatical
Posted 1d ago
~40 hrs/week
Remote in India
Responsibilities
The specialist will own the blog, site content, and backlink strategy to increase organic traffic and authority in the collegiate apparel space. They will also develop a GEO strategy to ensure the brand is cited in AI-generated search answers.
Requirements
Requires 2+ years of experience in content marketing or SEO writing with a strong portfolio and proficiency in tools like Ahrefs or SEMrush. Candidates must demonstrate a deep understanding of search intent and familiarity with AI search optimization.
Full job description
SEO & GEO CONTENT SPECIALIST
If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America, and we are consistently losing organic traffic to competitors who are less credible but have been more intentional about content.
We’d like to fix that, but with an approach that builds our brand and creates real value for our customers. No keyword stuffing. No regurgitated AI slop.
So we are first and foremost looking for a writer, who also happens to have a deep understanding of what it takes to rank on search and within LLMs. If that sounds like you, please apply!
You'll own our blog, our site content, and our backlink strategy. You'll write posts that college students actually want to read, copy for the pages that drive revenue, and build the link profile that signals to Google that Fresh Prints is the authoritative source on collegiate apparel.
What You'll Own
Blog & Content Creation
Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space
Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page
Maintain a content calendar that maps to Fresh Prints' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation
Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic
On-Page SEO & Site Content
Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site
Identify internal linking opportunities that improve crawlability and distribute page authority across the site
Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint
Backlink Building
Develop and execute a backlink strategy focused on the sites, publications, and communities that are most relevant to Fresh Prints' audience: Greek life media, college newspapers, campus life blogs, lifestyle publications, and higher-ed marketplaces
Write and pitch guest posts, data-driven stories, and resource articles that earn placements organically
Build relationships with bloggers, journalists, and site owners in adjacent spaces who cover collegiate life, campus fashion, and custom merchandise
Track the link profile using SEO tools and report on domain authority growth and referring domain acquisition over time
GEO
Develop Fresh Prints' strategy for appearing in AI-generated search answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot
Identify the question formats and informational queries where Fresh Prints should be the cited source and create content specifically designed to earn those citations
Monitor how Fresh Prints is (and isn't) being referenced in AI answer engines and iterate based on findings
Stay current on how generative search is evolving and bring back relevant insights
Performance & Reporting
Track organic traffic, keyword rankings, backlink acquisition, and content engagement - and use that data to shape the content roadmap
Run regular content audits to identify pages with ranking potential that haven't been optimized, and deprioritize or consolidate thin content
Develop and refine the framework for measuring content ROI
Who You Are
You love writing. You can produce content that's engaging, accurate, and optimized, without one quality coming at the expense of another
You understand search intent at a deep level. You know why someone is Googling 'how to plan a sorority recruitment event', and you know exactly what piece of content will satisfy that intent and rank for it
You are just as comfortable in Ahrefs or SEMrush as you are in a Google Doc. Data tells you what to write. Your instincts tell you how to write it.
You've been paying attention to how AI search is changing the game. You have opinions about GEO that go beyond 'use structured data'
You are self-directed. You can own a content calendar, set your own priorities, and execute without being micromanaged
You're curious about Fresh Prints' audience. You'll read what college students are searching for, what Greek life TikTok is talking about, and what questions chapter presidents are Googling at 11pm the week before recruitment
Requirements
2+ years of experience in content marketing, SEO writing, or a closely related field
A portfolio of published work that demonstrates strong writing quality and search performance
Hands-on experience with SEO tools: Ahrefs, SEMrush, Google Search Console, or equivalent
Demonstrated understanding of on-page SEO best practices: keyword research, search intent mapping, header structure, internal linking, meta optimization
Familiarity with GEO / AI search optimisation is a strong plus
Ability to write in multiple formats: long-form guides, short blog posts, product descriptions, landing page copy
Comfort working as an IC in a fast-moving, scrappy environment
Location: Work from Home/Remote
Working Hours: To make sure we can coordinate across time zones, we ask that everyone in this role be available for meetings/emails/g-chats, etc at least from approximately 2 PM - 10 PM, Monday to Friday
Compensation: $700 - $1,000 base + $40 night-shift allowance per month
At Fresh Prints, we deeply value the long-term contributions of our team. To recognise and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees.
Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.
Related keywords
SEOGEOLLMsChatGPTPerplexityGoogle AI OverviewsBing CopilotAhrefsSEMrushGoogle Search ConsoleBacklinksOrganic TrafficSearch IntentContent MarketingCollegiate ApparelGreek Life
Custom Apparel - Screen Printing - Embroidery - Greek Goods
Fresh Prints provides custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and Individuals with localized sales managers and a growing network of referrals.
Custom Apparel - Screen Printing - Embroidery - Greek Goods
Fresh Prints provides custom apparel and promotional products to Student Groups, Greek Organizations, University Administrations, Intramural Teams, and Individuals with localized sales managers and a growing network of referrals.