Senior E-Commerce Manager: Paid Social (Performance Marketing)
Beverly Hills, California, United States · On-site
Senior
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Shopify Plus, E-commerce Operations, Digital Merchandising, Performance Marketing, Google Analytics 4
Beverly Hills, California, United States · On-site
Mid level
\n Responsibilities DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, B…
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Wholesale sales, Business development, Lead generation, Contract negotiation, Account management
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Media Planning, Media Buying, Budget Management, Digital Marketing, Direct Mail
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our …
Skills: Shopify Plus, E-commerce Operations, Product Catalog Management, Microsoft Excel, Google Sheets
Beverly Hills, California, United States · On-site
Senior
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Shopify Plus, Google Analytics 4, Google Tag Manager, Meta Commerce Manager, TikTok Shop
Beverly Hills, California, United States · On-site
Senior
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: UGC Strategy, Affiliate Marketing, Influencer Marketing, TikTok, Instagram
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: TikTok Strategy, Short-form Video Editing, Content Creation, Social Media Management, Trend Analysis
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: TikTok Shop, Live commerce, Content strategy, Creator management, Merchandising
Beverly Hills, California, United States · On-site
Entry level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Influencer Marketing, Social Commerce, Digital Public Relations, TikTok Shop, Affiliate Marketing
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Affiliate marketing, Influencer relations, TikTok Shop, Social commerce, Outreach
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Live selling, Whatnot, Auction management, Pricing strategy, Inventory management
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Social Media Strategy, Influencer Marketing, Content Strategy, TikTok Marketing, Instagram Marketing
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Instagram Management, Content Creation, Social Media Strategy, Reels, Short-form Video
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Video Editing, Adobe Premiere Pro, Adobe After Effects, Storytelling, Color Correction
Beverly Hills, California, United States · On-site
Mid level
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and …
Skills: Paid Social Marketing, Meta Ads Manager, TikTok Ads Manager, E-commerce Marketing, Data Analysis
DNAM is seeking a Warehouse Associate (Picker & Packer) In this role, you will support the daily fulfillment of e-commerce orders for our portfolio of brands. You will be responsible for accurately picking, packing, and …
Skills: Order picking, Order packing, Shopify, Inventory management, Stock management
\n Responsibilities DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, B…
Skills: Driving, Logistics, Warehouse Operations, Time Management, Organizational Skills
Senior E-Commerce Manager: Paid Social (Performance Marketing)
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Full-time
bachelor degree
Posted 1d ago
~40 hrs/week
Responsibilities
The Senior E-Commerce Manager will oversee daily operations of the Shopify Plus ecosystem, including merchandising, product launches, and promotional execution. They will also partner with marketing teams to drive growth across social commerce channels and analyze key performance indicators to optimize revenue.
Requirements
Candidates must possess a bachelor's degree and at least 5 years of experience managing e-commerce operations for consumer or lifestyle brands. Strong technical proficiency in Shopify Plus, GA4, and digital marketing platforms is required, alongside excellent analytical and project management skills.
Full job description
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.
Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.
\nResponsibilities
E-Commerce Operations
Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
Ensure all products, collections, and promotional content are launched accurately and on schedule
Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile
Digital Merchandising & Customer Experience
Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement
Performance Marketing Support
Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:
Meta
TikTok
WhatNot
Instagram
Google
Pinterest
Email & SMS
Affiliate Marketing
Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution
Analytics & Reporting
Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
Build weekly and monthly reporting dashboards with actionable recommendations
Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
Identify trends, opportunities, and operational improvements that drive revenue growth
Shopify & Technology
Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
Coordinate website enhancements with external development partners
Assist with testing and implementation of new features, functionality, and third-party applications
Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies
Social Commerce
Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms
Partner with Marketing on social commerce campaigns and promotional initiatives
Cross-Functional Collaboration
Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives
Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized
Partner with Customer Service to identify customer pain points and improve the overall shopping experience
Continuous Improvement
Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
Recommend new tools, technologies, and processes that support scalable business growth
Qualifications
Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
Strong hands-on experience with Shopify or Shopify Plus
Experience managing merchandising, promotions, product launches, and digital storefronts
Working knowledge of:
Shopify Plus
Google Analytics 4 (GA4)
Google Tag Manager
Meta Commerce Manager
TikTok Shop
Klaviyo or similar email marketing platforms
SEO best practices
Strong understanding of ecommerce KPIs including:
Conversion Rate
Average Order Value (AOV)
Units Per Transaction (UPT)
Revenue
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
Experience working cross-functionally with marketing, creative, operations, and technology teams
Strong organizational skills with the ability to manage multiple projects simultaneously.
Excellent communication and project management abilities
Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment
Global leaders in fashion manufacturing, licensing, and distribution for iconic brands worldwide.
Industry
Retail Apparel and Fashion
Company size
51-200 employees
Founded
2001
Headquarters
Beverly Hills, California
LinkedIn followers
539
DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution. The company operates across multiple categories including activewear, childrenswear, hats, swimwear, bags, luggage, shoes, and other small goods, serving a diverse portfolio of iconic and emerging brands.
Its portfolio includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.
DNAM recently announced Von Dutch as its newest venture, reintroducing the energy and attitude of the 2000s for today’s generation. From global contract management and retail operations to manufacturing, production, and accounting, DNAM provides full support across every stage of the fashion supply chain.
With offices in Beverly Hills, Madrid, Paris, London, Dongguan, and New York, DNAM continues to push innovation, quality, and growth throughout the international fashion industry.
Offices: 9150 Wilshire Blvd, 220, Beverly Hills, California 90212, US · 4901 Zambrano St, Commerce, California 90040, US · 499 7th Ave, 19th Floor, New York, NY 10018, US
E-commerceMarketingManufacturingLicensingand Distribution
Global leaders in fashion manufacturing, licensing, and distribution for iconic brands worldwide.
Industry
Retail Apparel and Fashion
Company size
51-200 employees
Founded
2001
Headquarters
Beverly Hills, California
LinkedIn followers
539
DNAM Brands is a global fashion group specializing in end-to-end manufacturing, brand licensing, e-commerce, and distribution. The company operates across multiple categories including activewear, childrenswear, hats, swimwear, bags, luggage, shoes, and other small goods, serving a diverse portfolio of iconic and emerging brands.
Its portfolio includes Clergerie Paris, Ed Hardy, Von Dutch, Valentino Orlandi, Kendall + Kylie, Badgley Mischka, Trina Turk, Gilda Paris, Natasia Swim, West Coast Blends, Forever USA, Spyzone Exchange, and J. Dawt.
DNAM recently announced Von Dutch as its newest venture, reintroducing the energy and attitude of the 2000s for today’s generation. From global contract management and retail operations to manufacturing, production, and accounting, DNAM provides full support across every stage of the fashion supply chain.
With offices in Beverly Hills, Madrid, Paris, London, Dongguan, and New York, DNAM continues to push innovation, quality, and growth throughout the international fashion industry.
Offices: 9150 Wilshire Blvd, 220, Beverly Hills, California 90212, US · 4901 Zambrano St, Commerce, California 90040, US · 499 7th Ave, 19th Floor, New York, NY 10018, US
E-commerceMarketingManufacturingLicensingand Distribution