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Jobs at The Center for Professional Education, Inc. ("CPE INC."​) (Now Hiring) — 1 open

The Center for Professional Education, Inc. ("CPE INC."​) logoThe Center for Professional Education, Inc. ("CPE INC."​)

SEO & Content Marketing Specialist

Marple Township, Pennsylvania, United States · On-site

Entry level

Benefits: Health insurance Paid time off 401(k) Dental insurance CPE Inc. is a leading provider of continuing education for accounting and financial professionals. We are seeking a detail-oriented SEO & Content Marketing…

Skills: SEO Strategy, Content Marketing, Technical SEO, Keyword Research, Google Search Console

The Center for Professional Education, Inc. ("CPE INC."​) logo

SEO & Content Marketing Specialist

The Center for Professional Education, Inc. ("CPE INC."​)

Marple Township, Pennsylvania, United States • On-site

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Entry level

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  • Full-time
  • bachelor degree
  • Health Insurance, Paid Time Off, 401(k), Dental Insurance
  • Posted 7d ago
  • ~40 hrs/week

Responsibilities

Lead organic search initiatives by managing technical SEO audits, keyword research, and performance reporting. Create and edit high-quality marketing content, including course descriptions and blogs, to drive qualified leads and enrollments.

Requirements

Requires a bachelor's degree in Marketing, Communications, or a related field with at least one year of experience in SEO or content marketing. Must be proficient in SEO tools like Google Search Console and Ahrefs with strong writing and editing skills.

Full job description

Benefits:
  • Health insurance
  • Paid time off
  • 401(k)
  • Dental insurance
CPE Inc. is a leading provider of continuing education for accounting and financial professionals. We are seeking a detail-oriented SEO & Content Marketing Specialist to lead our organic search initiatives while creating compelling marketing content for our educational programs.

This role combines SEO strategy, technical optimization, content creation, editorial management, and performance reporting. The ideal candidate is equally comfortable analyzing Google Search Console data, identifying technical SEO opportunities, optimizing website content, and writing high-quality marketing copy. Working closely with our marketing team, you'll help increase organic traffic, improve search rankings, enhance user experience, and drive qualified leads and enrollments.

If you're passionate about SEO, content marketing, and website optimization, we'd love to hear from you.

Key Responsibilities

SEO

  • Own the day-to-day execution of the company's SEO initiatives.
  • Monitor website performance using Google Search Console, Google Analytics 4, and Ahrefs.
  • Prepare SEO reports, highlighting trends, rankings, traffic, technical issues, and opportunities for improvement.
  • Conduct keyword research and competitive analysis to identify new content opportunities.
  • Optimize existing website pages, landing pages, and blog content to improve rankings, engagement, and conversions.
  • Develop internal linking strategies to strengthen topical authority and improve user navigation.
  • Perform regular technical SEO audits, identifying crawl issues, broken links, redirect problems, duplicate content, indexing issues, Core Web Vitals concerns, and other technical improvements.
Content Marketing & Editorial

  • Write compelling course descriptions, blogs, and landing pages.
  • Research, write, and edit educational and thought leadership content related to accounting, tax, auditing, finance, and continuing professional education.
  • Collaborate with instructors and subject matter experts to develop and refine course content, including PowerPoint slide decks and supplemental materials.
  • Manage the receipt and archiving of incoming course materials; compare with prior versions to validate accuracy, completeness, and readiness for distribution.
  • Design and format educational materials for both digital and print publication, ensuring a professional and consistent presentation.
  • Coordinate with IT and technical team to ensure timely delivery and compatibility of materials for online platforms and webinars.
Qualifications

  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • 1+ years of experience in SEO, content marketing, digital marketing, or editorial production.
  • Excellent writing, editing, and proofreading skills with keen attention to detail.
  • Demonstrated success improving organic traffic and search rankings.
  • Understanding of technical SEO and on-page optimization best practices.
  • Experience using Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, or similar SEO platforms.
  • Experience analyzing SEO performance and developing actionable recommendations from data.
Why Join Us

At CPE Inc., you'll have the opportunity to directly influence the growth of one of the industry's leading continuing education providers. You'll work on a high-impact website with thousands of pages, collaborate with experienced marketers and developers, and play a key role in expanding our organic search presence and digital marketing performance.

Please include your salary requirements with your application.

Related keywords

SEOContent MarketingGoogle Search ConsoleGoogle Analytics 4AhrefsSEMrushScreaming FrogCore Web VitalsTechnical SEOOn-page OptimizationKeyword ResearchCompetitive AnalysisDigital MarketingEditorial ProductionContinuing Professional EducationAccounting

About The Center for Professional Education, Inc. ("CPE INC."​)

LinkedInVisit site

America's leading CPE provider for over 35 years.

Industry
Accounting
Company size
11-50 employees
Founded
1984
Headquarters
Broomall, PA
LinkedIn followers
645

CPE Inc. (The Center for Professional Education Inc.) has been helping CPAs and finance professionals stay compliant and confident for over 40 years. With more than 175 courses across 22 specialized topics, we make earning your CPE credits simple, whether it’s through a live webinar, conference, or on-demand self-study. Led by industry experts and former regulators from the Big 4 and beyond, our NASBA-approved programs combine real-world insight with regulatory rigor. Wherever you are in your career, CPE Inc. offers the knowledge, flexibility, and depth to help you learn and grow on your schedule.

Offices: 370 Reed Rd., Suite 227, Broomall, PA 19008, US

Continuing Professional Education for CPAsLive WebinarsSelf-study ProgramsConferencesSeminarsIn-house TrainingCPE PackagesEthicsTax Updatesand A & A
View all jobs at The Center for Professional Education, Inc. ("CPE INC."​)

About The Center for Professional Education, Inc. ("CPE INC."​)

LinkedInVisit site

America's leading CPE provider for over 35 years.

Industry
Accounting
Company size
11-50 employees
Founded
1984
Headquarters
Broomall, PA
LinkedIn followers
645

CPE Inc. (The Center for Professional Education Inc.) has been helping CPAs and finance professionals stay compliant and confident for over 40 years. With more than 175 courses across 22 specialized topics, we make earning your CPE credits simple, whether it’s through a live webinar, conference, or on-demand self-study. Led by industry experts and former regulators from the Big 4 and beyond, our NASBA-approved programs combine real-world insight with regulatory rigor. Wherever you are in your career, CPE Inc. offers the knowledge, flexibility, and depth to help you learn and grow on your schedule.

Offices: 370 Reed Rd., Suite 227, Broomall, PA 19008, US

Continuing Professional Education for CPAsLive WebinarsSelf-study ProgramsConferencesSeminarsIn-house TrainingCPE PackagesEthicsTax Updatesand A & A
View all jobs at The Center for Professional Education, Inc. ("CPE INC."​)

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