Overview Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected …
OverviewWe're looking to hire a talented, self-motivated undergraduate student for a part-time (15 hours/week) Fall internship supporting our Brand Team's social media strategy and content creation efforts, with a partic…
Skills: Content Creation, TikTok Strategy, Social Media Analytics, Video Production, Trend Analysis
Overview The Sr. Scientist II is a scientific leader responsible for the design, development, and commercialization of innovative plant-based beverages. This role applies deep knowledge of food chemistry, ingredient func…
Overview The position of Shift Lead is to provide leadership, coaching, and decision making to all the batching and production operators on the shift. The scope of the position is outlined in the tasks below but is not l…
Skills: Leadership, Coaching, Inventory Management, CIP/Cleaning Logs, Quality Control
Overview Responsible for operating equipment for production lines. Serve as a contact for plant leadership, shift lead, and supervisor effectively communicating any potential issues and help maintain an orderly, sanitary…
Overview The Batching Stager is responsible for preparing and processing batches while maintaining high standards of quality, safety, efficiency, and compliance with all applicable food safety requirements. Responsibilit…
Skills: Batch Processing, Pasteurization, CIP Cleaning, Data Entry, GMP Compliance
Overview The Batching Operator is responsible for batching activities that must be performed with attention to the highest standards for quality, safety and compliance with all applicable legal and food safety requiremen…
Overview The Batching Operator is responsible for batching activities that must be performed with attention to the highest standards for quality, safety and compliance with all applicable legal and food safety requiremen…
Overview Responsible for operating forklifts and other material handling equipment. This includes loading and unloading ingredients, packaging and finished goods, communicating potential issues, and help maintain an orde…
Skills: Forklift Operation, Material Handling, Inventory Management, RF Scanning, FIFO
Overview The Filler Operator is responsible for operating, monitoring, and maintaining filling equipment to ensure safe, efficient, and high-quality production in accordance with company standards and regulatory requirem…
Skills: Equipment Operation, Troubleshooting, Food Safety, Chemical Handling, Lockout/Tagout
Overview The HR Generalist will be a champion of Califia’s values, a partner to the business, and a valuable resource for Califia as a representative of the HR team. This position is based at the Bakersfield (Lerdo) plan…
Overview The Quality Assurance Technician is responsible for executing corporate and plant specific Food Safety, Quality and Laboratory requirements. Responsibilities Ensure product quality and compliance by interpreting…
Skills: Analytical Testing, Quality Documentation, GMP, GLP, GDP
Overview The Secondary Packaging Operator is responsible for safely operating and monitoring secondary packaging equipment to support efficient production flow while maintaining quality, safety, and food safety standards…
Overview The Secondary Packaging Operator is responsible for safely operating and monitoring secondary packaging equipment to support efficient production flow while maintaining quality, safety, and food safety standards…
Overview The Secondary Packaging Operator is responsible for safely operating and monitoring secondary packaging equipment to support efficient production flow while maintaining quality, safety, and food safety standards…
Overview Responsible for operating and supporting production and packaging equipment across assigned manufacturing areas. Supports production processes and equipment while maintaining safety, quality, food safety, and op…
Overview The UHT Operator (Ultra-High Temperature Operator) / Heat Treat Operator is responsible for safely operating, monitoring, and maintaining heat treatment and UHT processing equipment used in food and beverage man…
Overview The Filler Operator is responsible for operating, monitoring, and maintaining filling equipment to ensure safe, efficient, and high-quality production in accordance with company standards and regulatory requirem…
Skills: Equipment Operation, Troubleshooting, Food Safety, Chemical Handling, Lockout/Tagout
Overview The UHT Operator (Ultra-High Temperature Operator) / Heat Treat Operator is responsible for safely operating, monitoring, and maintaining heat treatment and UHT processing equipment used in food and beverage man…
Overview The Filler Operator is responsible for operating, monitoring, and maintaining filling equipment to ensure safe, efficient, and high-quality production in accordance with company standards and regulatory requirem…
Skills: Equipment Operation, Troubleshooting, Food Safety, Chemical Handling, Lockout/Tagout
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$100k–$140k/yr
Other
postgraduate degree
Employee Benefits Program, Bonus Program
Posted 3d ago
Apply by Jul 23
~40 hrs/week
Responsibilities
The role involves translating consumer and business insights into strategies to drive sustainable brand growth. Key duties include leading cross-functional teams for innovation launches and managing project timelines for brand-building initiatives.
Requirements
Candidates need 1-4 years of CPG brand marketing experience depending on the level, with strong analytical and project management skills. An MBA is preferred but not required.
Full job description
Overview
Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected candidate’s relevant experience, demonstrated capabilities and readiness to assume the scope of the role.
At either level, this individual will translate consumer, category and business insights into strategies and initiatives that build our brands and drive sustainable growth. The successful candidate will work closely with cross-functional partners across Insights, Sales, Finance, Innovation, R&D, Operations and Creative.
This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.
Responsibilities
Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
Develop and manage project timelines to ensure successful execution of key business initiatives
Translate consumer, market, and competitive insights into actionable business recommendations
Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
Collaborate with Sales and other partners to develop effective selling materials and marketing assets
Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives
Qualifications
Position Level & Experience
Associate Brand Manager
Candidates considered at the Associate Brand Manager level will typically bring 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline. At this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.
Brand Manager
Candidates considered at the Brand Manager level will typically bring 3-4 years of progressive brand management or closely related CPG marketing experience. At this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.
Qualifications & Skills
MBA preferred, not required
Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
Strong communication, presentation, and influencing skills
Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
Passion for building brands, understanding consumers, and driving business results
The final title, scope and compensation will be determined based on the selected candidate’s experience, skills and demonstrated readiness for the level of responsibility.
Anticipated Associate Brand Manager base salary range: $100,000 - $120,000Anticipated Brand Manager base salary range: $125,000 - $140,000
As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
Related keywords
CPGBrand ManagementConsumer InsightsInnovationCommercializationMarket DataSyndicated DataPanel DataPortfolio StrategyBusiness PerformanceMarketing AssetsBrand Building
Committed to bringing the irresistible goodness of plants to people🌱
Industry
Food & Beverages
Company size
201-500 employees
Founded
2010
Headquarters
Los Angeles , CA
LinkedIn followers
62,358
Total funding
$340M
Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.
Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.
Offices: 1321 Palmetto, Los Angeles , CA 90013, US · 33502 Lerdo Highway, Bakersfield, CA 93308, US
Committed to bringing the irresistible goodness of plants to people🌱
Industry
Food & Beverages
Company size
201-500 employees
Founded
2010
Headquarters
Los Angeles , CA
LinkedIn followers
62,358
Total funding
$340M
Inspired by the bounty of California, Califia Farms (pronounced “Cal-uh-FEE-ahh,” like California) is on a mission to nourish the world with the wisdom of a plant-based lifestyle. The company was named the 2021 Beverage Forum Small Company of the Year (< $1 billion in revenue); 2017 Supplier of the Year by Whole Foods Market; a 2015 “Breakout Brand” by Beverage World; and BevNet's 2015 "Brand of the Year." Califia Farms creates innovative, healthy and great-tasting premium beverages that make it easy for consumers to go plant-based and dairy-free, without compromise. It is one of the fastest-growing natural beverage companies in the U.S., as well as the #1 plant-based dairy alternative brand in the natural channel.
Founded in 2010 by beverage visionary, Greg Steltenpohl, in partnership with a farmer's co-op based in the San Joaquin Valley, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant is powered by renewable energy and re-purposes more than 90% of its post-production byproduct.
Offices: 1321 Palmetto, Los Angeles , CA 90013, US · 33502 Lerdo Highway, Bakersfield, CA 93308, US