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Jobs at Bellroy (Now Hiring) — 7 open

Bellroy logoBellroy

Performance Media Manager

Collingwood, Victoria, Australia · On-site

Senior$8M raised

IN A NUTSHELL… Bellroy makes products for the way people actually move through the world and our paid media operation is how we reach them. This role sits at the centre of that: planning, shaping, and driving media perfo…

Skills: Google Ads, Meta Ads, Programmatic Buying, GA4, Creative Briefing

Bellroy logoBellroy

Production Support

Collingwood, Victoria, Australia · On-site

Entry level$8M raised

IN A NUTSHELL… Since we launched with a range of six wallets 16+ years ago, we now release about 50 new products a year (give or take) and our Production team is key to getting all of these products (and those yet to com…

Skills: Quality Control, Logistics Management, Data Entry, Inventory Management, Communication

Bellroy logoBellroy

Graphic Designer

Collingwood, Victoria, Australia · Hybrid

Mid level$8M raised

IN A NUTSHELL… At Bellroy we pour our heart and soul into helping people move through the world. As demand for our work grows, we're looking for a mid-weight graphic designer to help our brand show up clearly (and cohesi…

Skills: Graphic Design, Email Design, Digital Advertising, Adobe Photoshop, Adobe Illustrator

Bellroy logoBellroy

Assistant Store Manager

Melbourne, Victoria, Australia · On-site

Mid level$8M raised

IN A NUTSHELL... This is Bellroy's first store in Melbourne, the city the brand calls home and we're building it to be something genuinely good. The retail team's job is to bring the Bellroy experience to life in person:…

Skills: Retail Supervision, Customer Relationship Management, Staff Training, Store Operations, Inventory Management

Bellroy logoBellroy

Area Manager

Remote OK

$110k–$130k/yr

Mid level$8M raised

IN A NUTSHELL… We've spent over a decade building a brand people genuinely love, through our products, our presence online, and the way we show up in the world. Now we're showing up in person. Our first U.S. store has op…

Skills: Multi-site Leadership, Retail Operations, Team Development, Performance Management, KPI Analysis

Bellroy logoBellroy

Channel Manager

Shanghai, Shanghai, China · Hybrid

Mid level$8M raised

IN A NUTSHELL Bellroy is on a mission to build a meaningful presence in China and we’re just getting started. Over the past four years, we’ve shifted from cross-border selling to a fully localised operation. As campaign …

Skills: Marketplace Management, Ecommerce Strategy, Data Analysis, Agency Management, Commercial Planning

Bellroy logoBellroy

Wholesale Sales Coordinator

Remote Solely

$55k–$65k/yr

Mid level$8M raised

IN A NUTSHELL… Bellroy is a global brand (founded in Melbourne, Australia) with a bold growth plan. Since we sold our first leather wallet in 2011, we’ve diversified into bags, tech accessories and travel gear. We're now…

Skills: Order Management, Sales Coordination, Inventory Management, B2B Platforms, Analytical Skills

Bellroy logo

Performance Media Manager

Bellroy

Collingwood, Victoria, Australia • On-site

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Senior

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  • Full-time
  • Posted 3d ago
  • ~40 hrs/week

Responsibilities

The Performance Media Manager is responsible for planning and executing paid media strategies across global markets to drive efficient and profitable growth. This includes managing cross-functional relationships with creative and data teams while optimizing campaign performance through evidence-based frameworks.

Requirements

Candidates must have deep hands-on expertise in Google Ads, Meta, and programmatic platforms, along with proficiency in GA4 and attribution modeling. Direct management experience and a strong understanding of profitability metrics like CAC and LTV are essential.

Full job description

IN A NUTSHELL…

Bellroy makes products for the way people actually move through the world and our paid media operation is how we reach them. This role sits at the centre of that: planning, shaping, and driving media performance for a global brand that takes both craft and rigour seriously.

You'll work closely with our Director of Growth Marketing in a collaborative, direct relationship. Our Director shapes the broader strategy and performance targets, and you translate them into excellent paid media execution. That means championing the planning frameworks, the operational infrastructure, and the day-to-day campaign performance that deliver on Bellroy's growth vision. We want someone who brings their own point of view on what's working, challenges platform recommendations with evidence, and thinks carefully about how to build a paid media mix that's efficient, profitable, and built to last.

You'll work cross-functionally with Brand, Creative, Analytics, and Data Science: briefing teams, consuming outputs from our incoming marketing mix modelling partnership, and building the feedback loops that make the whole operation smarter. We've built a strong foundation here, and there's real room to take it further. So, if all that excites you, keep reading!

 

YOU COULD BE THE ONE IF YOU...

  • Have deep hands-on expertise in Google Ads: Search, Performance Max, Demand Gen, and YouTube, and know how to go beyond platform recommendations to form your own evidence-based view on what works
  • Manage Meta campaigns (Facebook and Instagram) with a structured approach to creative testing and audience segmentation
  • Think in CAC and profitability terms; margin, LTV, incrementality, and causal effect are your primary frame for evaluating acquisition performance, not just ROAS
  • Have experience with programmatic buying or the DSP trading platform (e.g. The Trade Desk, DV360); CTV experience is a genuine plus as we look to scale that channel
  • Are at home in GA4: attribution, conversion tracking, and audience analysis
  • Know how to write a creative brief that actually changes the work, give performance-informed feedback while acknowledging what the data can and can't tell you, and champion best practices for creative effectiveness across the team
  • Have direct management experience and genuinely enjoy developing team capability and growing alongside your direct reports 
  • Communicate directly and clearly — you're organised, comfortable pushing back, and accountable for your outcomes
  • Are genuinely curious about AI and automation, and want to build smarter, more efficient workflows
  • Think globally about how campaigns can be better structured, localised, and allocated across different markets and regions, not just applied uniformly.

 

IF YOU WERE HERE LAST WEEK, HERE'S SOME THINGS YOU MIGHT HAVE DONE...

  • Prepared the business cases for a set of paid media investments — CTV scaling, Amazon CTV, a YouTube geo holdout test — and walked our Head of Marketing through the ROI logic to unlock approval.
  • Worked with the MMM working group on the next phase of partner onboarding — shaping how we test spend levels across channels to read total business impact, not just channel-level performance.
  • Helped set up our Google offline-to-online integration so in-store conversions flow back into paid media — getting closer to a real efficiency picture, not just what closes online.
  • Sat down with the team to pull apart what was actually moving the numbers last month — stock availability, market shifts, new launches and promos — because the data doesn't read clean without that context.
  • Worked with our Ecommerce and CRM Manager on a content audit and repositioning of one category — sharpening the customer journey to generate more qualified traffic, and feeding what you saw back into conversion strategy.

 

LOCATION & HOURS

This role is based in Collingwood, Melbourne. We work regular business hours, with flexibility built in for the nature of the role.

Start date: We're ready when you are!

 

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at [email protected]. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Related keywords

Google AdsPerformance MaxDemand GenYouTubeMetaFacebookInstagramThe Trade DeskDV360CTVGA4CACLTVIncrementalityCausal EffectROAS

About Bellroy

LinkedInVisit site

Inspire better ways to carry. Use business as a force for good. Help the world, and our crew, flourish.

Industry
Retail Apparel and Fashion
Company size
51-200 employees
Founded
2010
Headquarters
Melbourne
LinkedIn followers
17,823
Total funding
$8M

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments. In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then... We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them. bellroy.com instagram.com/bellroy facebook.com/bellroy.official youtube.com/@bellroy_official tiktok.com/@bellroy_official pinterest.com/bellroy twitter.com/bellroy

Offices: Melbourne, AU

WalletsCarryPocketsBagsWork AccessoriesTech CasesluggageSlingsand TravelE-Commerce
View all jobs at Bellroy

About Bellroy

LinkedInVisit site

Inspire better ways to carry. Use business as a force for good. Help the world, and our crew, flourish.

Industry
Retail Apparel and Fashion
Company size
51-200 employees
Founded
2010
Headquarters
Melbourne
LinkedIn followers
17,823
Total funding
$8M

Bellroy puts its heart, soul and countless design hours into helping the world carry with greater simplicity and ease. Every piece has been deeply considered to help you get the best of life’s little moments. In the early 2000s, as slim tailoring became popular, bulky wallets couldn’t hide anymore. So, a team of product designers and creatives (who also happened to be friends) sat around a kitchen table in Bells Beach, Australia, to design a slim wallet with fewer layers of leather and better card positioning. The release of this product in 2010 signaled the birth of the Bellroy brand, and we’ve come a fair way since then... We recognized pretty early on that we could use business as a force for good. So, as a certified B Corp, we constantly pursue better ways to source our leathers, reduce our impact on the environment and make sure our products last as long as possible. Our range of carry goods has moved beyond pockets and includes solutions for your tech, work accessories and more – right down to the humble set of keys. Because as long as there are things to carry through our lives, we want to find better ways to store, protect and carry them. bellroy.com instagram.com/bellroy facebook.com/bellroy.official youtube.com/@bellroy_official tiktok.com/@bellroy_official pinterest.com/bellroy twitter.com/bellroy

Offices: Melbourne, AU

WalletsCarryPocketsBagsWork AccessoriesTech CasesluggageSlingsand TravelE-Commerce
View all jobs at Bellroy

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