Sofia, Sofia-City, Bulgaria · On-site
Digital Growth Manager Advent Group is a marketing company specialized in graduate education and corporate learning since 2004. Based in Paris, Sofia and Montreal, Advent Group offers its employees a stimulating job that…
Skills: Digital Marketing Strategy, Growth Marketing, Performance Marketing, Conversion Rate Optimization, Customer Acquisition
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Lead and evolve the digital marketing strategy and growth ecosystem to drive sustainable international growth through innovation and experimentation. Coordinate cross-functionally to align digital channels, content, and conversion efforts with broader organizational objectives.
Requires 4-6 years of experience in Digital, Growth, or Performance Marketing with a proven track record of attracting international audiences. Must possess strong analytical skills and proficiency with tools like Google Analytics, CRM, and marketing automation.
Digital Growth Manager
Advent Group is a marketing company specialized in graduate education and corporate learning since 2004. Based in Paris, Sofia and Montreal, Advent Group offers its employees a stimulating job that requires them to grow!
We are a worldwide leader in education events and marketing solutions for the higher education sector.
What is the essence of the role?
We are seeking a Digital Growth Manager to lead and continuously evolve the digital marketing strategy and growth ecosystem across our brands, products, and international markets.
This is a strategic, system-level role focused on driving sustainable growth through innovation, experimentation, and optimization. Success in this position requires a creative, data-informed mindset and a passion for uncovering new opportunities across channels, content, technology, and customer journeys. Rather than relying on additional resources, the role is centered on rethinking how existing capabilities, teams, and platforms work together to deliver stronger results.
As Digital Growth Manager, you will operate at the intersection of digital channels, platforms, and customer experiences, ensuring our marketing efforts consistently attract, engage, and convert the right audiences worldwide. You will identify growth opportunities, improve marketing effectiveness, and help build scalable systems that accelerate business performance across markets.
Reporting to the Global Marketing Director, this role works cross-functionally with Marketing, Product, IT, Design, and business stakeholders to align growth initiatives with broader organizational objectives.
What will your job look like?
Strategy & System Ownership
Co-creating and evolving the company’s digital marketing strategy
Defining how channels, content, traffic, and conversion fit into a unified system
Translating business goals into clear audience and funnel strategies
Cross-Team Coordination
Aligning digital strategy with content, traffic, and conversion teams
Ensuring shared understanding of priorities, international audiences, and journeys
Acting as the strategic coordinator between specialists
Leading digital marketing experts
Innovation & Growth Experiments
Designing and leading growth experiments across channels, funnels, and audiences
Identifying non-obvious opportunities to improve results using existing assets and traffic
Challenging established digital practices and proposing alternative approaches
Turning insights, constraints and limitations into growth opportunities
Data-Informed Decision Making
Using performance data and behavioral insights to guide strategic changes
Evaluating effectiveness across channels rather than optimizing isolation
Supporting experimentation and informed iteration at a system level
What do you need to be successful?
Why Should You Apply?
GROW BY HELPING OTHERS GROW
What do we offer you?
Our office is comfortable and stylish, located in the heart of Sofia.
If interested, please send us your CV in English. By submitting your CV you agree your CV to be kept in our database for a month and used for the purpose of this job vacancy. Only shortlisted candidates will be contacted.
#1 Graduate Recruitment Event Organiser
Advent Group is a leading media group established in Paris in 2004 by the French entrepreneur Christophe Coutat, CEO to date. Advent Group operates globally with four offices in Europe, Asia and North America. Our specialty is connecting higher education institutions with prospective international students in 60 countries through the organization of various types of events. We also provide marketing resources and recruitment solutions for graduate schools worldwide. With nearly 20 years of double-digit annual growth, 160 team members in 6 countries, 250 events per year, and thousands of exhibitors each season, Advent Group is a world leader in higher education recruitment events in many aspects. Our pioneering spirit drives us to implement industry innovations that we believe have a significant impact on people’s lives. Since 2004, Advent Group’s mission has been to make education personal by providing the best service to every stakeholder, regardless of their origin, style, or financial abilities. Our core belief is that everyone deserves the best - the best technology, attention, and expertise in matching, advising, and preparing for education and every other service we offer. Every event attendee deserves personal attention and guidance towards the best-fitting institutions, while every school needs to find the right candidate profile and match. Excellence and innovation are at the heart of Advent Group’s culture and history.
Offices: 103, Rue Lafayette, Paris, Île-de-France 75010, FR · 11, Benkovski Str., Sofia, Sofia 1000, BG · 150, Monterrey Ave., Montreal, Quebec H9R 3W4, CA
#1 Graduate Recruitment Event Organiser
Advent Group is a leading media group established in Paris in 2004 by the French entrepreneur Christophe Coutat, CEO to date. Advent Group operates globally with four offices in Europe, Asia and North America. Our specialty is connecting higher education institutions with prospective international students in 60 countries through the organization of various types of events. We also provide marketing resources and recruitment solutions for graduate schools worldwide. With nearly 20 years of double-digit annual growth, 160 team members in 6 countries, 250 events per year, and thousands of exhibitors each season, Advent Group is a world leader in higher education recruitment events in many aspects. Our pioneering spirit drives us to implement industry innovations that we believe have a significant impact on people’s lives. Since 2004, Advent Group’s mission has been to make education personal by providing the best service to every stakeholder, regardless of their origin, style, or financial abilities. Our core belief is that everyone deserves the best - the best technology, attention, and expertise in matching, advising, and preparing for education and every other service we offer. Every event attendee deserves personal attention and guidance towards the best-fitting institutions, while every school needs to find the right candidate profile and match. Excellence and innovation are at the heart of Advent Group’s culture and history.
Offices: 103, Rue Lafayette, Paris, Île-de-France 75010, FR · 11, Benkovski Str., Sofia, Sofia 1000, BG · 150, Monterrey Ave., Montreal, Quebec H9R 3W4, CA
