City of Rochester, New York, United States · On-site
$65k–$75k/yr
Senior Marketing Specialist Industry: Construction Products / Building Systems / E-commerce & B2B Location: On-site – Rochester, NY Travel: Occasional (up to 5%) Reporting To: Marketing Manager Salary Range: $65,000 – $7…
Skills: Digital Marketing, E-commerce Marketing, Lead Generation, PPC, SEO
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The Senior Marketing Specialist will execute and optimize marketing strategies across multiple brands to drive lead generation and e-commerce revenue. This includes managing digital campaigns, coordinating with external vendors, and reporting performance metrics to leadership.
Candidates need 5-7 years of experience in digital or e-commerce marketing with a data-driven mindset. Strong communication skills and the ability to manage multiple projects in a fast-paced environment are required.
Senior Marketing Specialist
About the Opportunity
This role is being recruited confidentially.
The position works closely with leadership, manages external vendors, collaborates cross-functionally, and owns campaign execution, reporting, and optimization.
Key Responsibilities
Marketing Strategy & Execution
Execute marketing strategies across multiple brands
Drive lead generation and e-commerce sales growth
Increase brand awareness through PPC, SEO, social media, and content marketing
Align weekly and monthly marketing plans with leadership objectives
Support both high-volume e-commerce sales and a B2B project pipeline
Team & Vendor Management
Support internal teams and cross-functional leaders to meet marketing goals
Manage relationships with external vendors (PPC, creative, and design agencies)
Track and report monthly marketing expenses in collaboration with finance
Content & Campaign Management
Plan and execute campaigns across PPC, shopping ads, SEO, email, and social media
Write and manage ad copy, landing pages, and product descriptions
Manage product feeds and optimize performance in merchant platforms
Collaborate with sales teams and vendors to achieve campaign KPIs
Maintain and update website and product content across CMS and e-commerce platforms
Manage product photography and video assets
Reporting & Planning
Monthly
Deliver marketing performance reports including leads generated, quotes created, website traffic, and content output
Provide insights and recommendations to guide future strategy
Participate in leadership planning meetings
Manage and forecast the monthly marketing budget
Weekly
Coordinate weekly marketing priorities
Support content development and campaign execution
Assist internal departments with marketing initiatives as needed
Technology & Tools
E-commerce platforms (Magneto or similar)
CRM and analytics tools
Project management and collaboration software
SEO and competitive research tools
Experience with Shopify, WooCommerce, or similar platforms is a plus.
Marketing Channels
Paid search (Google Ads, Microsoft Ads)
SEO and product feed optimization
Social platforms including LinkedIn, Facebook, Instagram, Pinterest, and YouTube
Required Skills & Qualifications
5–7 years of experience in digital marketing, e-commerce, or performance marketing
Strong project management and prioritization skills
Excellent written and verbal communication abilities
Data-driven mindset with strong analytical skills
Self-starter with a strong sense of ownership and accountability
Ability to work effectively in a fast-paced environment
Ideal Candidate Profile
Confident and professional communicator across all levels of the organization
Highly organized with strong attention to detail
Comfortable managing multiple projects simultaneously
Collaborative and team-oriented mindset
Adaptable and able to respond quickly to changing priorities
Hiring Process
Executive Search for Construction & Development Leaders Across North America | C-Level, VP & Dir Be Bold. Be Limitless.
Adams Limitless: Executive Recruitment for the Built Environment 85% of workers are open to a career change, how do you plan on keeping them? Adams Limitless is a specialized executive search firm helping construction, development, and real estate leaders across North America build unstoppable leadership teams. From C-level visionaries to VP and Director-level operators, we recruit the leaders driving growth, innovation, and execution in the built environment — including residential, commercial, industrial, and modular sectors. With deep industry expertise and a proven search framework, we act as your hiring partner to uncover the top 5% of leadership talent — even when they’re not actively looking. Whether you're scaling a new region, launching a strategic initiative, or replacing a legacy leader, our high-touch, data-driven approach ensures alignment on both performance and culture — the two cornerstones of lasting executive success. Specialties: CEO, COO, CRO, CTP VP, Sales and Operations VP & Director-Level Talent Development & Construction Operations Land Acquisition & Planning Architecture & Engineering Finance, Legal & Strategy Leaders 🔹 Our Difference: A 5-stage “Recruitment Reimagined” methodology built for speed and precision Talent Scorecards, DISC/Trimetrix benchmarks, and culture-first screening Executive branding and employer marketing to attract passive leadership talent North American reach with niche-level depth Ready to add firepower to your leadership team? Visit www.adamslimitless.com or message us to learn more about how we help top-tier companies build with purpose.
Offices: 576 Bryne Dr, Barrie, Ontario L4N 9P6, CA
Executive Search for Construction & Development Leaders Across North America | C-Level, VP & Dir Be Bold. Be Limitless.
Adams Limitless: Executive Recruitment for the Built Environment 85% of workers are open to a career change, how do you plan on keeping them? Adams Limitless is a specialized executive search firm helping construction, development, and real estate leaders across North America build unstoppable leadership teams. From C-level visionaries to VP and Director-level operators, we recruit the leaders driving growth, innovation, and execution in the built environment — including residential, commercial, industrial, and modular sectors. With deep industry expertise and a proven search framework, we act as your hiring partner to uncover the top 5% of leadership talent — even when they’re not actively looking. Whether you're scaling a new region, launching a strategic initiative, or replacing a legacy leader, our high-touch, data-driven approach ensures alignment on both performance and culture — the two cornerstones of lasting executive success. Specialties: CEO, COO, CRO, CTP VP, Sales and Operations VP & Director-Level Talent Development & Construction Operations Land Acquisition & Planning Architecture & Engineering Finance, Legal & Strategy Leaders 🔹 Our Difference: A 5-stage “Recruitment Reimagined” methodology built for speed and precision Talent Scorecards, DISC/Trimetrix benchmarks, and culture-first screening Executive branding and employer marketing to attract passive leadership talent North American reach with niche-level depth Ready to add firepower to your leadership team? Visit www.adamslimitless.com or message us to learn more about how we help top-tier companies build with purpose.
Offices: 576 Bryne Dr, Barrie, Ontario L4N 9P6, CA
