Melissa Cleary

It started chairside—gloves on, suction in hand, adrenaline high. In the ’90s, I assisted in complex oral surgeries, managed general anesthesia cases, and supported full-mouth reconstructions before “All-on-X” was mainstream. Those early years taught me what really drives dentistry: trust, precision, and the power of life-changing care. As a Treatment Coordinator, I closed 95%+ of cases by connecting clinical excellence with strategic communication. I built comprehensive treatment plans for prosthodontists and oral surgeons and helped patients commit to big decisions with confidence. But behind the scenes, I saw what most don’t: broken systems, wasted leads, overwhelmed teams, and lost revenue. So I made the shift—from working in the practice to building the systems around it. Today, I help practices scale smarter through strategy, psychology, and modern technology. As the founder of Your Dental Marketer and Your Dental Recruiter, I lead a team delivering consulting, digital marketing, recruiting, virtual staffing, and platform development (PaaS) for forward-thinking practices. Whether you’re a PPO-heavy office or a boutique FFS model, we help you streamline operations, increase case acceptance, and build systems that work. My expertise is backed by 28+ years of hands-on dental experience, a degree in Industrial-Organizational Psychology, and advanced training with: • The Ritz-Carlton (Service + Culture) • Robert Frazier’s New Patient Practicum (Case Acceptance) • Progressive Dental’s TC Bootcamp • MGE Management Consulting • Certifications: Radiographs, Venipuncture, CPR, Ergonomics I’m fluent in Dentrix, Open Dental, Eaglesoft, Ascend, Go High Level, and Dental Intel—and I use them to design smarter workflows and track the KPIs that matter. What we deliver: • High-converting PESO marketing funnels (Paid, Earned, Shared, Owned) • Custom-built tech platforms to unify ops, marketing, and reporting • Virtual teams trained your way for true integration • Strategic consulting rooted in business psychology • Recruiting for dentists, lab techs, and in-office roles with long-term fit If you’re ready to grow with intention, modernize your operations, and finally build the practice you envisioned—let’s connect. We’ll meet you where you are, work within your budget, and deliver systems built to last.