Jason Elsky

Dynamic marketing performance career with strategic and tactical leadership for market growth and lifecycle optimization in highly competitive markets. Strong consulting background in orchestrating complex multichannel customer journeys through a data-driven lens. Proven track record of scaling revenue and LTV, optimizing CAC, and planning new market entry across both DTC and B2B models. Expertise in CRM, acquisition, retention, paid media, A/B testing and customer segmentation. Marketing & Technical Skills: Channels: Ecommerce, Mobile, Retail, Entertainment, DTC, B2B, Marketplace Customer Insights: A/B Testing, Personalization, Advanced Customer Segmentation CRM & Automation: HubSpot, Salesforce, Apollo, ChatGPT, Iterable, Segment Data & Analytics: MMM & Multitouch Attribution Modeling, Tableau, MicroStrategy, Google Analytics Performance: Social (Meta, YouTube, Tiktok, Linkedin) and Search (Google, Shopping, SEMRush) Specialties: Customer acquisition, retention, growth, consumer insights, marketing AI, ChatGPT, media mix planning, optimization, business intelligence, data analytics, data visualization, digital, SEO, Salesforce, Hubspot, Apollo, Tableau, customer segmentation, brand positioning, marketing effectiveness, digital marketing strategy, market analysis & entry, consumer goods, growth strategy, e-commerce, retail, entertainment, media, television, gaming, mobile, social media