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Product Manager | Master AI in Society at TUM | MBA AI and Big Data at USP
I am an experienced product manager and entrepreneur with a passion for creating solutions that solve real user problems and deliver value to the business. I have over seven years of experience in product management and innovation, leading diverse and cross-functional teams from discovery to delivery, using agile methodologies and data-driven approaches.
Previously, I worked as an Entrepreneur in Residence at Antler, a global early-stage VC that enables and invests in the world's most exceptional people. At Antler, I had the opportunity to work on different startup ideas in the fields of sustainability, healthcare, and education, as well as to mentor other founders and product managers. At UnternehmerTUM, the leading center for innovation and business creation in Europe, I developed a digital product that helps innovators build their electronic prototypes using industrial-grade sensors. I also have a strong background in operations, marketing, and consulting, having worked for multinational companies and small businesses in nine countries. I hold an MBA from Quantic School of Business and Technology, a MSc in Management from TUM School of Management, with a focus on entrepreneurship and technology management, and a Bachelor in Industrial Engineering from USP.
- Researching and developing an AI-driven solution that uses machine learning to analyze therapy session data to optimize the personalization of treatment plans for children with Autism Spectrum Disorder (ASD).
Vivantes – Netzwerk für Gesundheit GmbH · Work Study
- Following the Stanford Biodesign Process, collaborated on a project to design a digital health application to improve patient-nurse communication in palliative care settings, aiming to increase nurse efficiency and patient satisfaction. - Identified and validated the need for the solution through user research and shadowing clinical environments at Vivantes Hospital in Oncology and Palliative Care, and Surgery.
- Applying Design Thinking principles, collaborated on a project to design a feature for a digital health application to improve treatment adherence for individuals with schizophrenia. - Conducted user research, synthesized findings, and prototyped solutions focused on personalized and adaptive reminders.
- Led a cross-functional team to deliver an AI-driven (LLM) software solution for the German Ministry for Economic Cooperation and Development (BMZ), optimizing investment management for development projects (reports with 2,500+ pages/year/person). - Managed all project phases, including requirements gathering, software development, user testing, prototype delivery, and stakeholder management, using agile methodologies. - Achieved a functional prototype that was ready for piloting within two months.
ClinLeap serves a dual purpose: - Networking Platform: It connects diverse stakeholders in clinical research, including trial sites, research organizations, pharmaceutical companies, and CROs. - Process Optimization: It simplifies the complex and often redundant bureaucratic processes associated with initiating clinical trials. The platform is designed to meet the evolving needs of the clinical research industry, offering a robust global network and streamlined solutions for efficient trial initiation. - Supporting founders on different activities and mentoring the team about product management and startup.
XPLORE Venture Creator is an equity-free part-time format of ten weeks that takes place online, combined with interactive sessions. You get a structured curriculum, expert coaching, and access to a unique network of start-ups and industry specialists within the UnternehmerTUM network. The guided matchmaking process helps teams or individuals accelerate their personal and their start-up’s growth. We focus on achieving a validated Problem-Solution-Fit, defining a beachhead market, gaining a deeper understanding of customers, and creating a clear roadmap to funding and incubation.
Working on an idea to avoid food waste by helping retailers to sell their food before it expires.
Antler is a global early-stage VC enabling and investing in the world's most exceptional people (acceptance rate of 5%). It is the world’s largest early-stage investment platform active in the major startup ecosystems across six continents and has invested in more than 900 companies. As a startup founder, Antler gives access to high-level venture-building expertise, global networks, and funding opportunities from day zero. - Participated in a venture-building program with a 5% acceptance rate, focusing on AI use cases in healthcare (diabetes tracking), sustainability, and education. - Analyzed AI use cases and developed concepts for AI-driven solutions Skills: Startup Environments · Early Stage Investment · Entrepreneurial Organizations
The leading center for innovation and business creation in Europe. - Applying Design Thinking principles, led a squad team to develop a solution incorporating an AI chatbot for SICK, enabling innovators to rapidly build electronic prototypes with industrial-grade sensors. - Reduced sensor setup time from weeks to minutes. Skills: Product Management · Programming · Leadership
- Business mentor for the NGO Missão Sal with the aim of helping to improve its management and strengthen the skills of its leaders. (May till November) - Product manager mentor during the discovery phase of different startups. Startups in the following areas: procurement, healthcare and beauty. (August and September)
An intuitive app that enables anyone, regardless of education or background, to file their taxes with confidence. - Managed a 25-person team of marketers, developers, designers, strategists, tax experts, and data analysts to launch a localized tax app in two new countries. Skills: Product Management · Leadership
Fast growing digital startup, funded in 2012, operating 100+ digital assets in 20+ markets around the world. One of the LinkedIn Top 25 Startups in Germany, ranked among Europe’s Top-50 fastest-growing tech companies on “Deloitte’s 2017 Technology Fast 500” and Top 10 in “FT 1000: Europe’s Fastest Growing Companies 2018”. - Used SCRUM to coordinate and lead 4 different teams, composed of product managers, engineers, designers and QAs, to deliver a new homepage and its tooling (CMS) for all company’s websites (48), in order to increase traffic acquisition, user interaction, advertising fee, and editorial speed Skills: Product Management · Search Engine Marketing (SEM) · Leadership · Search Engine Optimization (SEO) · Google Analytics
- Discovered with other departments (Design, Technology, QA, Marketing, Sales, Operations, and Leadership) and delivered a concept of a completely new homepage and its new tooling, which fits on 48 websites from 18 different countries - Coordinated first phase development of Information Architecture for a new solution - Leading the discovery and delivery of a new global navigation for the domains, including front-end and tooling - Coordinating the execution of different tech-debt and performance improvement projects - Co-creating, tracking and reporting team’s OKRs
- Set up a process for launching new websites in 2 weeks - Coordinated launch and relaunch of more than 14 new websites across different countries, liaising directly with Manager Directors and Heads of Operations - Rolling-out different features in alignment with different teams - Responsible for around 60 domains presented in 20 countries, therefore liaising with stakeholders around the whole company - Coordinating an international co-located and remote cross functional team composed of developers, QAs, designers, marketers and different 18 countries stakeholders - Working on Agile/Scrum development process using tools like: Jira, Asana, Confluence, Google Drive, Invision, Miro - Conducting Grooming, Planning, Review, Retrospective and Demo ceremonies - Prioritizing backlog and writing tickets
- In global marketing operations. - Leader of a team of 5 people (KPI implementation and performance evaluation). - Lead a team to develop and design global (20 countries) websites domains for organic (SEO) traffic acquisition, leveraging on WhiteLabels domains. - Definition of team objectives and KPIs. - Development of dashboards for management and operations. - Contact and alignment with different global stakeholders. - Support in PHP, HTML and CSS. - Product and project management. - Responding directly to the Co-Founder/Managing Director.
- In global marketing operations. - Coordination of a team of 3 people; - Use of several tools for analysis, such as: Google Analytics, Search Console, Hotjar, ahref, Serpbook and ScreamingFrog; - Develop and design new global websites domains based on SEO traffic acquisition: - https://www.sales-online.info/ (France, Germany, Italy, Spain)
- Develop and design new global websites domains based on SEO traffic acquisition: - https://www.back-to-school.deals/ (Australia, Brazil, France, Netherlands, Spain, UK) - https://www.happy-diwali.sale/ (India) - https://www.cyber-monday.deals/ (Brazil, France, Germany, Italy, Netherlands, Spain, Sweden, UK) - https://black-friday.sale/ (20 countries) - Work with WordPress back-end for the domains set up; - Responsible for the content implementation and improvements of the new domains; - Manage diverse business stakeholders in order to understand strategic goals and market needs; - Liaise with country stakeholders for communication and training; - Perform quantitative and qualitative tests on the domains in order to make data-driven decisions; - Contribute to the development of the platform by bringing in your own ideas and improvement suggestions; - Conceptualize original website content structure ideas that bring simplicity and user-friendliness to all our platforms and devices; - Organize and prioritize tasks for the team. - Create automated processes to give scalability to the projects. - Responding directly to the Head of Marketing Operations.
- Responsible for SEA Performance Marketing Channel for five countries (Brazil, India, France, Singapore and Malaysia). - Take on full responsibility for operational channel and campaign management for selected countries by using different tools like AdWords and Google Analytics. - Drive revenue and profits by launching campaigns, conducting AB tests, analyzing campaign data and optimizing ads and bids. - Develop and update scripts for AdWords; - Communicate actively with different global and local teams and independently research current online marketing trends to come up with future strategy suggestions. - Propose new procedures for decision taking; - Development of automation for routine tasks. - Responding directly to the Head of SEM.
- Bar and restaurant in a start-up phase; - Implementing 5S workplace organization methodology; - Inventory control; - Cost cutting; - Implementing methodology for buying, selling and customer service; Skills: Leadership
- Cultural Representative from Brazil at All-Star Resorts, the fifth largest resort in the world. - Translation of Spanish, English and Portuguese - Assistance to guests
- Snack bar in a start-up phase. - Marketing and strategy consultant.
- Defined the strategy for a project to be a Gross Margin contributor in Latin America; - Developed a Standard tool to track and compare Latin American business; - Developed a synthesized format to analyze and understand the share drivers on every reading of the variables for the business across Latin America; - Led the design of Shopper Based Design in Peru, doing the required adjustments; - Developed and build the marketing analysis to enhance the Mexican Gross Margin perspective; - Did a 360° Marketing Plan to recover a business in Mexico;
Development of parameters, with unit-time per demand for the different working activities in the cleaning utensils area within a restaurant in an industrial scale, after mapping the value stream of the current situation of the site. The result of the work was the definition of working time required for each position defined for the service in meeting the demand flow related to the cleaning of utensils in the Restaurant's USP Campus of São Carlos.
- Supported of the development, execution and analysis of a survey for representatives from Medical Technology companies across Europe; - Supported of the market potential assessment of a novel medical device for Brazil; - Did an analysis of market and price data and supported of development of recommendations for two projects for companies from the Medical Technology Industry; - Supported of business development activities;
- Taking and filling orders; - Preparing and assembling food items in a kitchen area; - Cash handling;
Activities and societies: Policy Briefing (Using AI to fight corruption in Brazil), Research (Patients’ preferences for AI-based medical consultations), Applied (Detecting building damage from hurricanes, floods, and fires using AI) AI in Society is a highly interdisciplinary study program, focusing on mitigating biases in AI, enhancing user-dependent explainability and interpretability, as well as ensuring data privacy and security. It also emphasizes the importance of equitable access to AI technologies and fostering a competitive AI ecosystem. By exposing students to legal, ethical, and policy aspects of Artificial Intelligence, the program prepares them to shape regulations and governance frameworks, assess potential risks, and contribute to responsible, ethical, and inclusive AI applications Courses: Foundations of AI & Data Science; Law, Governance, and Regulation of AI; Psychology of Learning and Instructional Design of AI-Based Systems; AI for Innovation and Entrepreneurship; AI in and for Society; Technology and Development; Prompt Engineering and Management; Deep Learning; Explainable AI; Analysing Text Data; AI to Natural Catastrophes; AI in Diverse Societies; STS Methods; Psychology and Human Behavior
It is the first MBA in Latin America to cover Artificial Intelligence and Big Data. The foundation module consists of courses on: Languages and Tools for AI and Big Data; Data Science, Machine Learning and Data Mining; Managing Large Complex Data; Statistics in Experimental Computer Science; Neural Networks and Deep Learning; Data Governance and Data Management; and Trends in AI and Big Data. The advanced module includes: Natural Language Processing; Data Visualization; Complex Networks for Computing; Analytical Processing of Large-Scale Data; Analytical Intelligence Using Text Mining; Content-Based Image Retrieval; Multimedia Data Analysis; and Data Engineering: Computing Infrastructure; Large-Scale Transaction Processing; General Data Protection Law in Brazil. The Solutions Module is designed to apply the learned content and solve a problem in the business world. It consists of: Methodology and Design for AI and Big Data.
Smartly offers a disruptive MBA-program with digital-only instruction. Designed with business professors from top residential MBA programs, like Harvard, Smartly’s proprietary curriculum combines a self-guided software approach with collaborative online case studies and group projects. Acceptance is competitive, with 7% approval rating, and the average GMAT score of students is over 700 The program consists of nine subject areas, including Business Foundations, Accounting, Finance, Marketing, Economics, Business Strategy, Data and Analysis, Leadership and Management, Supply Chain and Operations. Diploma
Grade: 1.6 (Passed with Merit) The International Master in Industrial Management (IMIM) is a multi-site Master Programme, designed to provide students with primarily scientific or engineering based educational backgrounds with essential business and managerial skills, relevant to pursuing careers in internationally orientated manufacturing and servicing industries. The IMIM Programme is offered by five leading Universities in Europe: Universidad Politécnica de Madrid (UPM), Spain, Politecnico di Milano (POLIMI), Italy, Heriot-Watt University (HWU), United Kingdom and Technische Universitaet Muenchen (TUM), Germany.
Activities and societies: -Public Policy -Contemporary Policy Issues - Agricultural Economics
Activities and societies: Empresa de Junior - EESC jr. Secretaria Acadêmica - Pró-Produção Semana de Engenharia de Produção - SemEP AIESEC Fórmula
Activities and societies: Empresa Júnior - Unisoft
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