Alexandra Sally Haskovec Espinoza
Growth & Lifecycle Marketing Leader
Updated 8 months ago
31+
Years Experience
15
Roles
27
Skills
1
Education
About
Accomplished, customer-centric, results-driven growth marketing leader with a proven track record of driving conversion, engagement, and retention through personalized, data-driven lifecycle strategies. Adept at optimizing multi-channel communications and leveraging MarTech for scalable, automated user journeys. Committed to executing high-impact go-to-market strategies while collaborating across Product, Sales, Data, and Development teams. Areas of Expertise: Marketing Strategy & Execution | Growth & Performance Marketing | A/B Testing & Experimentation | Customer Journey Optimization | Personalized Campaigns | Email, SMS & Push Marketing | Data-Driven Strategy Automation & CRM Technical Skills: Marketing platforms: Braze, Iterable, HubSpot, Klaviyo Analytics tools: Looker, Metabase, GA, Advanced Excel Web platforms: WIX, WordPress, WebFlow Project management tools Automation and AI
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Experience (15 roles)
Consultant, Growth & Lifecycle Marketing
Current• Cultivated GTM strategy, user-led growth, CRO, CRM systems, email marketing, and analytics while leading retention and engagement efforts to propel conversion from trial to paid subscriptions. • Conducted primary research to understand user needs, providing UX recommendations based on user behavio...
Senior Director of Revenue Operations
HGR Industrial Surplus · Full-time
• Quadrupled email click-to-open rate from 5% to over 20% in the first 30 days through targeted messaging • Exceeded monthly email traffic target by 2x for 4 consecutive months • Orchestrated triggered communications with Inside Sales team to increase deal volume and close rates • Managed call cent...
Director of Retention
Led Customer Retention efforts for fast-growing wireless company working to bridge the digital divide and provide affordable, user-friendly broadband connectivity to low-income households nationwide as part of the federally-funded Affordable Connectivity Program (ACP). Achievements: • Implemented...
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Education (1)
Stanford University
1991 - 1995
Activities and societies: Stanford Pro-Choice Alliance Graduated with Honors. Awarded Firestone Medal for Senior Thesis, titled "The Future of the German Welfare State" Skills: Reporting & Analysis
Skills (27)
Developer Relations
Other
Languages (3)▼
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