Aisling Spital profile photo

Aisling Spital

Experienced Growth Marketer

United States
500+ connections
Aisling Spital on LinkedIn

Updated 7 months ago

17+

Years Experience

12

Roles

20

Skills

2

Education

About

As a Senior Manager, Field and Account-Based Marketing at Coupa Software, I am passionate about creating and executing innovative marketing strategies that generate demand, engage prospects, and drive revenue for the East Coast and Central sales teams. I have over 10 years of experience in B2B marketing, with a focus on revenue generating campaigns, customer reference programs, and field and account-based marketing. At my previous role at People.ai, in addition to ABM, I was responsible for launching and managing a customer reference program that produced multiple assets, including case studies, video testimonials, customer speaking engagements, and references that showcased the great results that our customers achieved using People.ai. I also received the 'Legend Among Us' award for my outstanding contribution to the business in October 2021. In 2017, I was honored by the Irish Echo as one of the top 40 Under 40 Irish-American professionals in the U.S. I hold a Bachelor of Arts degree in Business Studies and Arts Management from the Institute of Art, Design and Technology, and a certification in Digital Media Marketing from NYU School of Professional Studies. Dual US/Irish Citizen

Experience (12 roles)

Coupa Software · Full-time

Senior Manager, Field and Account-Based Marketing

Coupa Software · Full-time

Dec 2021 - Jun 2025 · 3 yrs 7 mos·New York, New York, United States

Skills: Google Slides · Program Evaluation · Customer Advocacy · B2B Marketing Strategy · Customer Marketing · Content Syndication · Google Sheets · Pipeline Generation · Marketing Automation · Demand Generation · Marketo · Marketing Operations · Campaign Effectiveness

2 yrs 6 mos

3 roles · Jul 2019 - Dec 2021

Senior Manager, Field and Account-Based Marketing

Oct 2021 - Dec 2021 · 3 mos

Skills: Google Slides · Program Evaluation · Customer Advocacy · B2B Marketing Strategy · Customer Marketing · Content Syndication · Google Sheets · Pipeline Generation · Marketing Automation · Demand Generation · Marketo · Marketing Operations · Campaign Effectiveness

Manager, ABM and Field Marketing

Mar 2020 - Oct 2021 · 1 yr 8 mos

At People.ai, I am responsible for ABM and Field Marketing for the East Coast and Central reps. In addition, I have also recently taken on creating and deploying a customer reference program to produce a number of assets including case studies, video testimonials, customer speaking engagements, and ...

Field Marketing Manager, East

Jul 2019 - Mar 2020 · 9 mos

Skills: Google Slides · Program Evaluation · Customer Advocacy · B2B Marketing Strategy · Customer Marketing · Content Syndication · Google Sheets · Pipeline Generation · Marketing Automation · Demand Generation · Marketo · Marketing Operations · Campaign Effectiveness

AdRoll Group

Senior B2B Account Executive, RollWorks

AdRoll Group

Jan 2018 - Jul 2019 · 1 yr 7 mos·Greater New York City Area

RollWorks, part of the AdRoll Group, is on a mission to empower B2B marketers to impact revenue. Results-driven marketers use the RollWorks B2B Growth Platform, built on our proprietary data and algorithms, to reach the right people, engage with extreme relevance and drive business growth. Skills: ...

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Education (2)

I

Institute of Art, Design and Technology

2006 - 2010

H

Holy Child School, Killiney

2000 - 2006

Skills (20)

Public RelationsMarketing AutomationGoogle SlidesMedia RelationsContent SyndicationCustomer AdvocacyPress ReleasesCustomer MarketingB2B Marketing StrategyMarketing CommunicationsProgram EvaluationMarketoEvent ManagementSocial Media MarketingCampaign EffectivenessEmail MarketingGoogle SheetsMarketing OperationsPipeline GenerationDemand Generation
Certifications (1)

Digital Media Marketing

NYU School of Professional Studies

Publications (4)

The newly designed IrishCentral, a website for the voice of the global Irish

IrishCentral · Jan 9, 2014

The Future Leaders Board hit all the right notes at their annual event

IrishCentral · Aug 4, 2014

Ireland’s Digital Finest Gather In New York

The Dublin Globe · Jan 3, 2017

Meet Aisling Keogh. A Successful Irish Marketing Executive Living & Working in NYC.

EazyCity · Jun 5, 2017

Volunteer Experience (3)

Volunteer

AdRoll Gives Back

Board Member

Digital Irish

Jan 2013 - Oct 2021 · 8 yrs 10 mos

Co-Founder

EPIC

Jan 2013 - Jun 2019 · 6 yrs 6 mos

Honors & Awards (2)

People.ai 'Legend Among Us' Award

Oct 2021

Associated with People.ai Each month People.ai awards $1000 to an employee who has made an outstanding contribution to the business.

40 Under 40

Issued by The Irish Echo Newspaper · Feb 2017

Associated with Adforce.com The Irish Echo Newspaper, the USA’s largest and most widely-read Irish-American weekly, honors the up and coming personalities of Irish America from every walk of life, and from every part of the nation. The Top 40 Under 40 will spotlight the up-and-coming leaders of Irish America from around the nation who work in a variety of fields and occupations.

Frequently Asked Questions

Where did Aisling Spital study?
Aisling Spital studied Bachelor of Arts, Business Studies and Arts Management at Institute of Art, Design and Technology. They have 2 education entries on their profile.
What skills does Aisling Spital have?
Aisling Spital's top skills include Public Relations, Marketing Automation, Google Slides, Media Relations, Content Syndication. They have 20 skills listed on their profile.
Where is Aisling Spital based?
Aisling Spital is based in United States.

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