Aanjanaye Kajaria
Product Manager | Monetization & Growth | Team Lead @ PMA.LA | Ex-Scopely | Computer Science and Economics @ UW-Madison
About Aanjanaye
Passionate Product Manager with a strong analytical and technical background. I have a proven track record of driving performance and growth in mobile applications and I specialize in optimizing monetization strategies, enhancing user experiences, and implementing innovative features to increase revenue and retention. I have led cross-functional teams to flesh out products from scratch and scale it through exponential growth.
Experience

- Product AdvisorFeb 2025 - Present · 5 mosRemote · RemoteCurrent
Advising on product strategy with a focus on gamification mechanics and viral growth loops to drive user engagement and retention

- Product Advisor - MonetizationFeb 2025 - Present · 5 mosSan Francisco, California, United States · RemoteCurrent
Partnering with the founding team to develop monetization strategy, design a freemium model, and implement growth loops to boost customer conversion

Product Managers Association of Los Angeles · Part-time
- Team LeadAug 2023 - Present · 1 yr 11 mosLos Angeles, California, United States · RemoteCurrent
Led the sponsorship team of 3 to raise $12K for a 200 people, AI-themed conference hosted at UCLA

- Product Manager - Performance and GrowthMar 2022 - Feb 2025 · 3 yrsLos Angeles, California, United States · Hybrid
Dice with buddies - Hyper-casual genre, and a $Billion game • Increased ARPDAU by 8% and thereby ARR by $9.6M through 4 consecutive AB tests across 6 months by experimenting with the segmentation logic, cadence, and design tuning of Piggy Bank, a monetization tool • Designed and shipped a new game mode after consolidating learnings from pre-post experiments resulting in a 12% revenue uptick • Increased first-time conversion by 2.33% and lapsed payer conversion by 14% through segmented experiences of Piggy Bank • Roadmapped and led the ideation of an update to a core feature by working with designers, engineers, and the leadership, resulting in a 7% increase in payer retention, and a 3% increase in revenue measured by AB tests Kingdom Maker - 4X mid-core genre, in soft launch • Roadmapped and implemented a new form of game-play for early players thereby increasing d0-d3 player retention by 22% • Developed analytics dashboards to track LiveOps KPIs by working with analysts and server engineers to define telemetry and attach webhooks in the game increasing ROI by 12% and implemented a weekly KPI update practice to measure ongoing impact
- Product ManagerOct 2021 - Mar 2022 · 6 mosOmaha, Nebraska, United States
• Analyse and prioritize customer pain points and brainstorm and implement features to solve them • Ship 2 features that directly solve the customers’ needs and run A/B tests to measure its efficiency

- Product Manager InternMay 2020 - Aug 2020 · 4 mosMadison, Wisconsin, United States
• Transitioned the Product development practice of the 23-member department to a Leaner approach thus, increasing efficiency by 40% • Redefined 6 product roadmaps to prioritize customers and ship products in 2 sprints to foster the Agile approach • Consolidated 2 dashboards that were presented to the leadership by analyzing data on Power BI, Tableau, and SAP Analysis

Agile Product Management Club · Full-time
- Founder and PresidentOct 2019 - May 2021 · 1 yr 8 mosMadison, Wisconsin, United States
• Founded the first and only Product Management student organization at the University • Led a team of 6 Executive Board members to create a community of 45 Product Managers • Hosted speakers, oversaw events and marketing campaigns, and collaborated with other Clubs and University administration to provide the students with relevant resources

American Family Insurance · Internship
- Product Manager InternMay 2019 - Aug 2019 · 4 mosMadison, Wisconsin Area
• Led the implementation of AmFam’s blockchain node onto the AWS server of the 18-company consortium • Expedited implementation by 6 months thereby increasing profit potential by $8M through internal negotiations and managing stakeholders • Successfully shipped the node through 3 phases by road mapping, pilot testing, and engaging engineers • Increased team productivity of 6 by 12.5% measured by time saved and increased efficiency by revamping the weekly Huddle through PDCA cycles • Increased annual revenue and total cost saving of an NGO by $80,000 by integrating a mobile-giving solution and automating their social media marketing

SuccessWorks at the College of Letters & Science
- Career Peer AdvisorSep 2018 - May 2019 · 9 mosMadison, Wisconsin Area
• Advised 12 -15 students weekly during drop-in hours on career-related topics such as resume, cover letter, networking, etc. • Increased market scope by 20% by compiling content for weekly newsletters and hosting bi-monthly workshops

University of Wisconsin-Madison
- Peer MentorSep 2018 - Apr 2019 · 8 mosMadison, Wisconsin Area
-Led a group of 15 students with the help of a professor through their freshman year at the University -Facilitated events for the community that would engage the students and foster team building and growth as a society -Mentor the students to perform better at the university and become active participants in the university

- Data Analytics InternJul 2018 - Aug 2018 · 2 mosDubai, United Arab Emirates
• Generated a chatbot by analyzing customer queries on Excel and compiling an AI questionnaire, saving customer support time by 27% • Decreased team onboarding time by 15% by creating architecture diagrams for 4 major Oracle applications

- DevOps InternJun 2018 - Jul 2018 · 2 mosHyderabad, Telangana, India
• Developed the technical stack to implement Blockchain with the Cloud ERPs at Tech Mahindra • Produced 2 Blockchain solutions for the BFSI and Telecom industry and its integration with Clouds • Created and pitched marketing collateral on “JD Edwards on Azure” for the department

- Incoming Global Talent ManagerFeb 2018 - Dec 2018 · 11 mosMadison, Wisconsin Area
• Increased customer growth by 12% by target marketing AIESEC internships to local companies and businesses through emails, LinkedIn messages, cold calls, walk-ins

Indian Institute of Management Ahmedabad
- VolunteerJul 2016 - Aug 2016 · 2 mosIndia
Collaborated with a team of 8 volunteers to create 47 videos highlighting science and math themes from textbooks in order to bring higher quality educational materials to underprivileged children in rural regions Ranked 17th out of the 200 participating teams of college students all around the country

- Marketing InternJun 2016 - Jun 2017 · 1 yr 1 moKolkata Area, India
Marketed educational courses and packages to priority customers. Promoted to Marketing and Sales Lead for exemplary work as a Sales officer and making high number of sales. Trained and coordinated Sales Officers under me on effective strategies for promoting materials in order to improve office sales.
Education
- University of Wisconsin-MadisonBachelor's degree, Computer Science and Economics with a maths emphasis2017 - 2021
- La Martiniere for Boys, Kolkata2002 - 2017
Skills
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