Content Marketer
About this role
- Strong content writing and editing skills
- Strong research and fact-checking skills
- Basic understanding of SEO and digital content best practices
- Ability to manage multiple assignments and deadlines
- Strong written and verbal English communication
- Proficiency with Microsoft Office or Google Suite and basic content tools
- Experience writing legal or law firm content is a plus
- Familiarity with AP Style and editorial standards
- Experience writing content for U.S. audiences is a plus
- Ability to switch between British and American English
- Familiarity with Content Management Systems (CMS) such as WordPress is good to have
- Experience collaborating with editors and cross-functional teams
- Exposure to AI-assisted content tools such as ChatGPT, Gemini, or Claude
- Experience in guiding teams on integrating AI-assisted workflows into writing processes to enhance productivity, accuracy, and efficiency.
- Basic knowledge of legal terminology and content strategy or analytics tools is good to have
- Strong attention to detail, creativity, adaptability, and the ability to work under tight deadlines.
- Consult client stakeholders and internal partners to understand client business goals, brand differentiators, target audiences, and tone and voice.
- Conduct content inventories of client assets and use analytic tools to produce recommendations and strategic solutions meant to refine or improve the client’s website presence.
- Work as part of a team, completing varied work assignments, collaborating with others, and communicating work status.
- Ensure that content complies with internal standards and practices, industry standards, and corporate policies.
- Ensure that content projects meet established deliverable timeframes and quality expectations.
- Maintain proficiency in company business systems including content management, workflow management and time tracking systems.
- Research and write content that complies with internal best practices, industry standards and corporate policies.
- Edit or revise content based on internal or external feedback.
- Stay current on AI trends: Keep up to date with the latest advancements in AI writing technology and ethical best practices for its use.
- Generate and produce content: Use generative AI tools to produce first drafts, outlines, marketing copy, and articles efficiently.
- Optimize and refine AI outputs: Critically evaluate, edit, and fact-check AI-generated text to enhance accuracy, originality, and overall quality.
- Develop effective prompts: Master prompt engineering to guide large language models (LLMs) and produce high-quality, targeted content that requires minimal revision.
- Maintain brand consistency: Adapt AI-generated content to match our specific brand voice, style, and terminology to ensure a cohesive and on-brand message.
Company at a glance
Our Company
WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.
Our Business
WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide:
Help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information.
Make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
Enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
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