Partner Development Manager – International Markets
About this role
Partner Development Manager – International Markets
Location: Mumbai (India-based, supporting international geographies)
Department: Partnerships / Alliances
Reports to: Head of Partnerships
About the Role
WebEngage is expanding its global partner ecosystem and is looking for a Partner Development Manager to identify, engage, and onboard new ecosystem partners — marketing agencies, system integrators (SIs), resellers, and complementary technology players — across international markets. This is a high-velocity, outbound-heavy role focused on the front end of the partner lifecycle: sourcing and signing partners, getting them contract-ready and enabled, and handing them off to the regional Partner Manager for GTM execution.
Key Responsibilities
- Research and map the partner landscape (agencies, SIs, resellers, ISVs) across target international markets and build a structured outreach pipeline
- Proactively engage prospective partners — cold outreach, discovery calls, and pitching WebEngage's partner program and value proposition
- Qualify partners based on market reach, capability, customer overlap, and strategic fit
- Coordinate contracting workflows with legal/finance to get partner agreements signed
- Drive partner enablement — onboarding sessions, certification, access to sales/marketing collateral and tools
- Manage initial onboarding (portal setup, deal registration process, co-marketing kickoff)
- Run a structured handover to the relevant regional Partner Manager, including partner profile, agreed joint GTM plan, and early pipeline
- Maintain partner pipeline and onboarding metrics in CRM/tracking tools and report on partner acquisition velocity
Requirements
- 5 years in partnerships, channel development, or business development, ideally in B2B SaaS/martech
- Demonstrated experience engaging agencies, SIs, or resellers, particularly in international/cross-border markets
- Strong outbound prospecting, communication, and negotiation skills
- Working familiarity with partner agreement structures and contracting workflows
- Comfortable operating across time zones with distributed teams
- Bachelor's degree required; MBA a plus
Nice to Have
- Existing network of agency/SI/reseller contacts in target geographies (e.g., MEA, SEA, LATAM)
- Familiarity with partner enablement or PRM platforms
Company at a glance
WebEngage is an advanced Customer Data and Engagement Platform helping consumer brands achieve higher lifetime value and marketing ROI through personalized experiences at scale.
Founded by Avlesh Singh and Ankit Utreja, we're disrupting traditional marketing by reintroducing the human element to campaigns. Our platform unifies customer data across silos, features multi-channel journey builders, and includes AI-powered personalization that boosts conversion across web and mobile apps.
Ranked #1 across review platforms for ease of use and comprehensiveness, we serve over 850 consumer brands, including Unilever, Airtel, Myntra, Sony, Groww, Acko, Tata Motors, and Arabian Oud, across India, the Middle East, Africa, Latin America, and Southeast Asia.
Headquartered in Mumbai with global offices in Gurugram, Bengaluru, São Paulo, Jakarta, and Dubai, WebEngage is backed by leading tech investors worldwide.
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