PRODUCT MARKETING MANAGER (TECHNICAL)
- Location
- Pune
- Workplace
- On-site
- Employment
- Full-time
- Compensation
- ₹2500k – ₹3000k
About this role
Summary
We are seeking an experienced Product Marketing Manager with a technical focus to lead the strategic positioning and go-to-market initiatives for our advanced technology solutions. In this pivotal role, you will bridge the gap between complex engineering concepts and market needs, driving adoption through compelling narratives and sales support. Your expertise will be essential in defining product value propositions, equipping the sales force with the necessary tools, and ensuring our offerings resonate effectively within the competitive IT services landscape.
Responsibilities
- Conduct deep-dive competitive analysis to develop battlecards that empower sales teams with clear differentiators and counter-arguments.
- Craft and refine high-impact technical pitch decks and authoritative whitepapers that articulate the nuances of our cloud-native and containerized solutions.
- Design and execute comprehensive Go-to-Market (GTM) strategies to launch new products and features with maximum market penetration.
- Build and maintain robust sales enablement programs, including training sessions, collateral, and playbooks to ensure consistent messaging.
- Leverage strong English communication and presentation skills to engage stakeholders, lead webinars, and represent the brand at industry events.
- Drive technical product marketing efforts specifically for Kubernetes and broader cloud technologies, translating complex architectures into business value.
- Define and refine technical product positioning and messaging to ensure clarity and alignment across all customer-facing channels.
Requirements
Requirements:
- Minimum of 8 years of professional experience within the IT Services sector, with a proven track record in technical product marketing.
- Demonstrated expertise in performing competitive analysis and creating effective battlecards for technical sales cycles.
- Proven ability to author and edit technical pitch decks, whitepapers, and marketing collateral for sophisticated audiences.
- Strong background in developing and managing end-to-end Go-to-Market (GTM) strategies for technology products.
- Extensive experience in building sales enablement frameworks and tools that drive revenue growth.
- Exceptional command of the English language with superior presentation and public speaking capabilities.
- Deep understanding of Technical Product Marketing principles, specifically regarding Kubernetes and various Cloud Technologies.
- Ability to craft precise technical product positioning and messaging that resonates with both technical and business stakeholders.
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