User Acquisition Marketing Manager
About this role
We’re looking for a User Acquisition Marketing Manager to scale and accelerate user growth across UPLIVE’s portfolios. You'll play a key role in driving millions of installs while leading a high-performing team in a fast-paced, creative, and data-driven environment.
Team
The Growth team focuses on unlocking and maximizing the full potential of mobile games. We integrate user acquisition, creative content production, monetization strategies, and the technical expertise required to transform games into global successes.
WHAT YOU WILL DO
- Lead, mentor, and grow a team of UA specialists, ensuring executional excellence and hitting performance goals
- Own and execute UA strategy across the company with different products, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, AppLovin, DSPs, and other
- Optimize acquisition performance through analysis of KPIs like CPI, ROAS, act date, and cohort-level metrics at the network, campaign, and geo level
- Build and maintain strong relationships with strategic partners and ad networks
- Continuously assess and improve UA workflows, tools, and processes for efficiency and scale
- Collaborate with cross-functional teams to ensure flawless execution and maximize the impact of available resources.
- Stay ahead of trends by conducting market research and competitive analysis
QUALIFICATIONS
5+ years of hands-on UA experience in mobile gaming or apps
2+ years of experience managing people and teams
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Highly analytical and comfortable with UA data tools, able to turn insights into action
- Self-driven, goal-oriented, and capable of managing complex projects in a fast-moving environment
Strong working relationship with at least one significant ad network.
Passion for music and gaming is a big plus
Fluent English communication is a must
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
How To Apply
Click the button or contact us at [email protected]
Company at a glance
Uplive is a global game company specializing in interactive musical experiences and publishing hit mobile titles with partners worldwide. Our mission is to Uplifting Everyone’s Life Through Games & Apps.🥁🪗🎸
At Uplive, we believe in owning our journey and never stopping learning. Our passionate, creative team thrives on accountability and curiosity, building a future where individual growth fuels collective success.
🎯Join us in shaping the next big hits in game music!
🚀Connect at [email protected] or follow our journey.
Top Benefits
- Competitive Salary
- 100% Salary During Probation
- Performance Bonus (30% Company Profit Share)
- Social Health and Unemployment Insurance (SHUI)
- Premium Private Medical Insurance
- Annual Health Check
- 12 Days Paid Annual Leave
- 10 Days Paid Sick Leave
- 12 Days Working From Home Per Year
- Annual Flexi-budget for Well-being and Personal Development
- Free Daily Lunch
- Free Daily Snacks and Beverages
- Team Activity Allowance
- Company Learning Trips
- Sponsored Sports Activities
- Sponsored Overseas Conferences and Industry Events
- Modern Equipment and AI Tools
Tired of cold applications?
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
Know someone who'd be great for this?