Creative Manager
About this role
OBJECTIVES
UPLIVE is a high-growth global publisher seeking a Creative Manager to lead creative strategy, production planning, and performance learning for our Games & Apps portfolio.
In this role, you will be responsible for turning product insights, audience understanding, market trends, and UA performance data into winning creative directions. You will work closely with UA, Product, and Creative Production teams to build a repeatable creative system that improves win rate, production quality, and learning speed.
WHAT YOU WILL DO
Creative Strategy
Own creative direction for assigned Games/Apps.
- Define creative plan, audience angles, concept pillars, and testing roadmap.
- Turn product USP, audience psychology, market trends, and competitor learning into clear creative bets
Market Research & Creative Analysis
- Lead playtest, competitor research, trend scanning, and GEO/audience learning. Turn market signals into production-ready creative directions.
- Analyze creative performance, diagnose root causes and propose action plans
- Leading research, planning cadences and translating insights into creative actions.
Production Planning
- Plan creative production across video, playable, banner, ASO, and other ad formats.
Manage roadmap, capacity, priority, timeline, and quality standard.
- Ensure every creative has a clear hypothesis, audience intent, and performance logic.
Team Management
Manage and coach Creative Strategists..
Define role expectations, quality standards, and performance KPIs.
- Build team rituals: creative review, trend sharing, playtest, win/fail review, retro.
Raise ownership, learning speed, and creative quality consistency.
- Align creative strategy with UA goals, product context, and production capacity.
QUALIFICATIONS
Technical skills requirements:
- 4+ years in Creative Strategy, UA Creative, Creative Production, Product Marketing, or mobile games/apps.
Passion for mobile gaming / hypercasual / hybrid casual / music game.
- Strong understanding of performance creative metrics: CTR, CVR, IPM, CPI, ROAS, retention, win rate.
- Strong creative sense: hook, gameplay, audience psychology, visual clarity, channel fit.
- Strong research skill across competitors, trends, GEOs, audience behavior, and ad channels.
- Experience working with UA, Product, Designers, Motion Artists, Artists, and Playable Developers is a plus.
- Fluent English in written and verbal communication, with the ability to align stakeholders and influence decisions.
- Comfortable using AI tools to improve speed, quality, and learning.
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
How To Apply
Click the button or contact us at [email protected]
Company at a glance
Uplive is a global game company specializing in interactive musical experiences and publishing hit mobile titles with partners worldwide. Our mission is to Uplifting Everyone’s Life Through Games & Apps.🥁🪗🎸
At Uplive, we believe in owning our journey and never stopping learning. Our passionate, creative team thrives on accountability and curiosity, building a future where individual growth fuels collective success.
🎯Join us in shaping the next big hits in game music!
🚀Connect at [email protected] or follow our journey.
Top Benefits
- Competitive Salary
- 100% Salary During Probation
- Performance Bonus (30% Company Profit Share)
- Social, Health and Unemployment Insurance (SHUI)
- Premium Private Medical Insurance
- Annual Health Check
- Minimum 12 Days Paid Annual Leave
- 10 Days Paid Sick Leave
- 12 Days Working From Home Per Year
- Annual Flexi-budget For Well-being & Personal Development
- Free Daily Lunch
- Free Daily Snacks and Beverages
- Monthly/Bi-monthly Team Activity Allowance
- Company Learning Trips
- Sponsored Sports Activities
- Sponsored Overseas Conferences and Industry Events
- Modern Equipment and AI Tools
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