Senior Ad Operations (AdOps)

About the COOL company

The COOL company is a global leader in AI-powered advertising technology, helping brands, agencies, and publishers simplify advertising and amplify performance.

Powered by COOL AI, our intelligent platform unifies creative generation, media activation, optimization, and attribution into one continuously learning system. Instead of relying on fragmented tools and manual campaign management, COOL AI executes thousands of real-time micro-optimizations across search, social, display, video, and connected TV—helping customers launch faster, optimize continuously, and achieve stronger business outcomes.

Our innovation and growth have earned industry-wide recognition, including being named a 7-time recipient of the Inc. 5000 list of America's Fastest-Growing Private Companies, a 2-time Deloitte Technology Fast 500 honoree, recognized on Crain's New York Fast 50, honored by the Digiday Media Awards for helping modernize digital media, and named one of Adweek's Top 10 Fastest Growing Solution Providers globally.

We're building the future of advertising, where every signal becomes intelligence and every optimization drives performance. As we continue to grow globally, we're looking for curious, ambitious people who want to work with cutting-edge AI technology, solve complex challenges, and help redefine what's possible in modern advertising.

About the Role

We are looking for an experienced Senior Ad Operations professional to manage, optimize, and troubleshoot programmatic advertising campaigns.

The ideal candidate has hands-on experience working with platforms such as Google Display & Video 360 (DV360), The Trade Desk, Amazon DSP, or similar DSPs and understands the full campaign lifecycle from campaign setup and targeting to pacing, optimization, reporting, and troubleshooting.

This is a hands-on role for someone who is comfortable managing multiple campaigns, analyzing performance data, identifying delivery issues, and making optimization decisions that improve campaign results and profitability.

Responsibilities

• Set up, launch, manage, and optimize programmatic advertising campaigns across DSPs such as DV360, The Trade Desk, Amazon DSP, and similar platforms.

• Manage campaign structure including advertisers, insertion orders, line items, creatives, budgets, bids, targeting, frequency caps, and flight dates.

• Monitor daily campaign delivery, pacing, spend, performance, and KPIs.

• Optimize campaigns toward objectives including CPM, CPC, CPA, CTR, viewability, completion rate, conversions, and ROAS.

• Manage audience, contextual, geographic, device, inventory, placement, and supply-source targeting.

• Troubleshoot campaign underdelivery, overspend, low win rates, creative issues, tracking discrepancies, and inventory limitations.

• Analyze DSP reporting and identify opportunities to improve campaign performance and media efficiency.

• Manage and validate pixels, conversion tracking, click trackers, impression trackers, and third-party measurement.

• Work with programmatic inventory across display, video, mobile app, CTV, and other digital formats.

• Understand and troubleshoot the programmatic buying flow between DSPs, SSPs, exchanges, publishers, and measurement vendors.

• Work with internal commercial and technical teams on campaign requirements, inventory availability, targeting, and performance.

• Prepare campaign reports and clearly communicate performance, issues, and optimization actions to internal and external stakeholders.

• Maintain accurate campaign documentation and ensure campaigns are launched and managed according to agreed requirements and deadlines.

Qualifications

Required

• 3+ years of hands-on programmatic campaign management / Ad Operations experience.

• Strong practical experience with at least one major DSP, preferably Google DV360.

• Experience creating and managing campaigns directly inside a DSP rather than only reviewing reports.

• Strong understanding of programmatic advertising, including RTB, DSPs, SSPs, exchanges, auctions, CPMs, bid floors, and targeting.

• Experience with campaign pacing, budget management, bidding, optimization, and troubleshooting.

• Understanding of display and video advertising formats and creative specifications.

• Strong analytical skills and ability to make optimization decisions based on campaign data.

• Advanced Excel / Google Sheets skills.

• High attention to detail and ability to manage multiple campaigns simultaneously.

• Strong written and verbal English communication skills.

Preferred

• Experience with DV360, The Trade Desk, Amazon DSP, Xandr, Yahoo DSP, or similar platforms.

• Experience with CTV, video, and mobile app campaigns.

• Understanding of OpenRTB, VAST, Prebid, ads.txt/app-ads.txt, sellers.json, and supply-chain concepts.

• Experience with third-party verification and measurement platforms such as DoubleVerify, IAS, or similar solutions.

• Experience working with both buy-side and sell-side programmatic teams.

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET

• Must have a player/coach mentality, willing to both execute and lead

• Ability to juggle multiple projects concurrently and set and meet deadlines

• Skilled at receiving and providing direct feedback

• Collaborative mindset and great teamwork skills

• Entrepreneurial & adaptable; great learning skills

• Curious, research-minded, data-informed

• Able to search for possible solutions and apply them

• Creative confidence

• Proactive communicator

• A sense of humor and a love of online culture

• Thrives in a start-up culture

Benefits

• Competitive Salary

• Annual Performance Bonus

• Paid Time Off