Southern California Grocery Shoppers: Interview on Supermarket Habits
About this role
What We're Researching
We're running a paid study on supermarket brand perception and how regional shoppers make decisions about where to buy groceries. The goal is to better understand what draws customers to specific premium stores and what causes them to shift their loyalty elsewhere. This research directly informs how grocery retailers evaluate customer retention and store experience.
How It Works
You will participate in an AI-moderated remote interview to discuss your typical weekly grocery routine. We will ask you to walk through your recent store visits, explain why you chose those locations, and compare different regional supermarket brands. You will also react to specific store features and share feedback on pricing, quality, and overall shopping convenience. The session involves a guided voice conversation and requires you to speak openly about your consumer habits.
Who This Is For
We are looking for regular grocery shoppers based in Southern California who handle or share the responsibility for household food purchases. We welcome both loyal customers of premium regional supermarkets and those who have recently changed their preferred grocery stores. If you have strong opinions on grocery quality and retail experience, this study is an excellent fit.
What You'll Do
Walk us through your typical weekly grocery shopping routine
Compare your recent experiences at different regional supermarkets
Explain the factors that drive your choice of grocery store
Provide feedback on supermarket pricing, product quality, and store atmosphere
Who Should Apply
Primary or co-primary grocery shopper for your household
Current resident of Southern California
Familiar with regional premium grocery chains
Comfortable discussing your consumer habits in a remote interview
Compensation
$35 one-time
Ready to participate?
About Terac
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
Company at a glance
Terac is an AI-native two-sided marketplace headquartered in downtown San Francisco that connects enterprises with specialized expertise to high-quality professionals on demand. The company's mission is to fundamentally change how labor is allocated globally by using AI-driven matchmaking to connect experts with work opportunities based on thousands of signals about capability, performance, preferences, and potential. Currently placing thousands of experts per month across 50+ projects for 25+ clients, Terac serves leading AI research companies, market research firms, data companies training AI models, and research organizations. With a panel of 100,000+ professionals and ambitions to scale to 10 million, the company has achieved an eight-figure annual run rate and expects to exceed $10 million in revenue in the next year. Having raised $9 million in seed funding, Terac is preparing to launch a Series A round while rapidly expanding its team from 4-5 people to approximately 15 members, with plans to reach 30 by year end.
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