Head of Marketing / Marketing Lead
About this role
telli is seeking a Head of Marketing / Marketing Lead to own and scale the company’s marketing engine—from strategy and budget to execution. You’ll translate a technical product into compelling positioning and build a repeatable, AI-first growth motion that generates demand and delivers pipeline. This role is central to telli’s expansion and requires a hands-on leader who can both plan and execute.
What you'll do
- Own marketing end-to-end, with full strategic and operational responsibility and budget ownership.
- Define positioning, storytelling, and content that make a technical product memorable and conversion-focused.
- Set strategy, priorities, and KPIs across channels and report on pipeline impact.
- Build and run a growth playbook that prioritizes AI and automation to scale inbound across organic and paid.
- Plan and execute go-to-market launches for new segments and markets, including UK/US expansion.
- Operate hands-on initially and hire and scale a high-performing marketing team as needed.
- Continuously test and prove new channels, using experiments and data to drive decisions.
What telli is looking for
- 4+ years in growth or marketing with a track record of owning the function and managing a meaningful budget, ideally at an early-stage company or as an early hire.
- Proven experience translating technical products into clear positioning and memorable storytelling.
- Strong, hands-on growth experience across organic and paid channels, with a focus on building repeatable playbooks.
- Data-driven decision-making and experience running experiments and tracking KPIs.
- Deep familiarity with AI and automation tools applied to marketing.
- Experience building and leading teams while remaining operationally involved.
- Fluent communicator in English and German and willing to work on site in Berlin.
Company at a glance
Hi all! We're Seb (CTO), Finn (CEO), and Philipp (COO), building telli.com.
What we do
telli builds AI voice agents that automate phone calls for companies selling complex products like solar panels, mortgages, and insurance. Sales journeys with outbound calls convert far better than online-only funnels — but managing those calls has always been painful and expensive.
Problem
Companies rely on warm outbound calls to drive conversion, but scaling them is broken. They reach less than 50% of their warm leads on the phone. They pay ~$55 per connected call hour. And they have almost no quantitative insight into what's actually driving revenue from those calls.
Solution
telli is the AI call automation platform for B2C companies. With telli, businesses can reach leads with a smart calling strategy and multi-modal approach (SMS), make human-like calls in multiple languages, achieve clear outcomes like qualification, appointment booking, or direct transfers, and understand what's happening across thousands of calls at scale. For example, a leading home-buying platform uses telli to fully automate their lead pre-qualification.
Team
Finn and Philipp ran contact center operations for Enpal's heat pump unit — a $2.4bn European energy installer. They know this problem inside-out. Seb studied CS at Stanford and built software at Pitch before joining as CTO. We launched at Y Combinator and have grown to over $2M in annualized revenue with a team of just 12.
Interested?
What happens next
Skip the application pile. I get you in front of the people who decide.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
When the company wants to meet, I get the call on your calendar. You just show up.
Know someone who'd be great for this?