REMOTE Demand Generation Manager

The Demand Generation Manager owns the creation of marketing-sourced pipeline and leads the three seats that create demand: ABM, paid media, and field/events/webinars. The role reports to the Head of Marketing and carries one pipeline number that Sales and Marketing both accept, along with the budget behind it and the cost-per-outcome case for how that budget is allocated. The role is fully remote from LATAM with US Eastern overlap and no travel.

Three constraints shape the work. The buyable universe is countable, a bounded list of US RIAs and broker-dealers of the right size, which makes named-account demand the primary motion rather than a supporting one. The paid budget is modest, so the skill being hired is judgment about where a small amount of money goes. And leverage comes from tooling: StratiFi already runs AI-platform ad placements, is building agent workflows for ABM personalisation and content production, and treats answer-engine visibility as a channel. Until the Field, Events and Webinars seat is filled, this person runs that programme personally.

What You’ll Own

One marketing-sourced pipeline number on the L10 Scorecard, forecast monthly and hit quarterly, built on an MQL to SQL to meeting funnel definition that Sales and Marketing have agreed and that holds up under dispute.

A current, tiered, ICP-accurate target account list with active non-duplicated coverage, where the ABM programme is held to qualified demos booked rather than accounts engaged, and outreach is coordinated with the Target Account SDR so a firm sees one motion at a time.

Paid budget allocated across LinkedIn, Google, and AI-platform channels by cost per SQL and pipeline contribution, with every channel reporting a cost per outcome, underperforming channels cut or fixed inside a quarter, and conversion improved through structured testing rather than redesigns.

An annual event and webinar portfolio selected on audience fit and expected pipeline, negotiated below list, briefed and staffed with Sales, and closed out inside an agreed follow-up SLA, including the Product Advisory Board cadence and the monthly product-update webinar calendar.

Three direct reports on live weekly scorecards, agency partners held to written KPIs, and channel methodology documented in Confluence so no channel dies if a vendor relationship ends.